Reading Time: 4 minutes – Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business.
Reading Time: 4 minutes – Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load times. Not only can this seriously improve your SEO but it can help provide an overall better user experience, reduce bounce rates and increase conversions.
Reading Time: 5 minutes – Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness the power of targeted advertising. There is much to commend both of these internet giants but there are alsome things to consider before you commit your digital marketing budget to either.
Reading Time: 4 minutes – Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and journeys to implement, this are very different. Do you know what the differences are?
Reading Time: 5 minutes – PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With the latter offering more sustainable results at a fraction of the cost, is PPC as effective as SEO?
Reading Time: 4 minutes – Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins, extensions and features? From loyalty programs and pop ups to optimising your search functionality we bring you the top five tips to prime your site for more business.
Reading Time: 4 minutes – Link Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our efforts in writing better content. From keyword and competitor analysis to identifying the best subdomains to publish on, Link Research Tools is a powerhouse in SEO success.
Reading Time: 4 minutes – A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key differences between the two? Here we discuss why should you make sure that your digital marketing strategy combines the skills of both.
Reading Time: 7 minutes – Google My Business is the most powerful free online business directory service that your company can benefit from. However, incomplete and poorly managed entries can damage your reputation just as optimising your listing can boost your online profile. Find out how in our full guide.
Reading Time: 4 minutes – Two common terms used in online advertising but do you know the difference between push & pull marketing? More importantly, do you know which is better when it comes to achieving your online goals and how SEO plays a part? Find out in our quick guide to push & pull marketing.
