Today it’s not enough to have an SEO strategy, if you want to see long-lasting, profitable results; you need to invest in content marketing too.
Content marketing goes beyond optimising a website for search engines by considering the needs of web users. It’s all about providing unique, interesting and compelling content that attracts users to your website and offers them some form of value. Impress users and you’ll impress search engines – that’s just how it works!
- 9 years
Page1 Google results
- 150+ years
Think your digital marketing could be improved?
Opace is a leading content marketing agency based in Birmingham. Our team is made up of experienced copywriters, designers, marketers and SEO specialists, each of who are experts in their field. Together, we provide a range of content marketing services to support SEO and digital marketing campaigns. These include:
Our PR experts will ensure that everyone is talking about your business for the right reasons. Through the creation of press releases, we will help to spread the word about your business.
Our copywriters will create unique, interesting and well-written articles to populate your blog or externally. This will help to engage with your target audience and improve your search rankings.
We will find relevant, high authority blogs for you to guest post on. Posts can be created by our copywriters and placed on your behalf to generate a natural, high quality backlink to your site.
Creating visual content like infographics is a great way to captivate an audience. Infographics are highly sharable and therefore great for increasing your online visibility and improving your SEO.
Web video marketing
Today video content should play an important role in your content marketing strategy. Video is a highly engaging media format and should be integrated into your blog, website and social media.
Social media marketing
Social media plays a crucial role in effective content marketing. It will help to increase engagement, drive traffic to your website and improve your SEO, seamlessly integrating with your other digital marketing.
A great digital strategy
Why content marketing matters
Today content marketing is one of the best activities you can do to gain exposure for your business and tie together your digital marketing activities. Here are just a few of the reasons why content marketing really works:
Providing your content is interesting, relevant and authoritative, it will help you establish a reputation as an expert or thought-leader in your sector, which can greatly improve SEO and customer loyalty as well as providing excellent material for social media.
In addition to this, content marketing can help you increase your reach, using a number of different outlets including blogs, social media, video and PR channels.
It will assist all other components that make up your digital marketing strategy and allow you to achieve the best possible results for your business.
A few interesting examples of infographic projects we've worked on
What our clients think?
Level of service
Value of money
Happy with timescale
You will work with us again
Key to success
Integrated content marketing
Whether you need content marketing support as part of an SEO project, social media or an ad-hoc infographic campaign, we believe the key to success is ensuring an integrated approach to digital marketing. This means that your content is used effectively to underpin your SEO efforts while giving you truly engaging content to share socially and announce to the world via PR. All of which works together as a whole rather than separate ad-hoc campaigns.
How we work
Our approach to content marketing
We are a content marketing agency that believes a bespoke approach is the best approach. This is why we take the time to get to know our clients and find out what they really need from us. We then tailor them a bespoke package, made up of the services and support they require to achieve their digital marketing goals.
Content analysis and ideas generation
The first step is to understand your business objectives, together with the current content, marketing material and resources available. We’ll sit down with you team and generate content marketing ideas and plan out how to use these as part of a successful content marketing campaign.
Establish the creative team and media formats
Whether you require help with blog writing, PR, social media, creation of visual media such as infographics and video, or a combination of services, Opace is more than up for the challenge. We will help you to formulate the perfect team, content and strategy for the job.
Promotion to get your content found
We will use our expertise and industry contacts of editors and journalists to create great opportunities for your business that get the right content to the right audience. We’ll even publish your content, optimise it for SEO and manage your social media to ensure it gets found.
What clients say about us?
Approachable, friendly & flexible
Honest, transparent - no smoke & mirrors
Quick to respond
Challenge you, but in a
Always deliver what they say
This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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Publications & memberships
Fresh from our SEO blog
Latest SEO advice, content marketing tips and content writing tutorials from Opace
We’ve talked a lot about business blogging in our previous posts over the years, here are a few: https://www.opace.co.uk/blog/business-blogging-why-should-i-bother https://www.opace.co.uk/blog/simple-ways-to-generate-more-blog-traffic ....Read More
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link....Read More
specialist support & tutorials
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