Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a...
Why do you need content marketing?
Today it’s not enough to have a great technical SEO strategy. If you want to see long-lasting, profitable results; you need to invest in content marketing too.
Content marketing goes beyond optimising a website for search engines and making sure all the technical elements are in place. It’s all about good old fashioned marketing and providing unique, interesting and compelling content to attracts users to your website. Impress users with exceptional content marketing and you’ll impress search engines – that’s just how it works!
Integrated content marketing
It takes far more than a great SEO strategy to be successful online, which is why
we believe in integrated digital marketing!
Whether you need content marketing support as part of an SEO project, social media or an ad-hoc campaign, we believe the key to success is adopting an integrated approach to digital marketing.
Enhanced SEO and digital marketing
This means that your content is used effectively to underpin your SEO efforts while giving you truly engaging content to share socially and announce to the world using PR.
Together, this works as a whole to deliver your business goals rather than as separate ad-hoc campaigns.
Not only that but your brand visibility and rankings on Google are enhanced by having a range of media and content types.
Think of somebody searching for your brand or organisation - rather than them finding your website on its own, they would find a whole page of search results showing images you've created, video content, news coverage, social media profiles, and much more! You've now gone from being a website lost among everything else on Google to being an active and engaging brand.
Latest SEO advice, content marketing tips and content writing tutorials from Opace
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