Our services

Today it’s not enough to have an SEO strategy, if you want to see long-lasting, profitable results; you need to invest in content marketing too.

Content marketing goes beyond optimising a website for search engines by considering the needs of web users. It’s all about providing unique, interesting and compelling content that attracts users to your website and offers them some form of value. Impress users and you’ll impress search engines – that’s just how it works!

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100%
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Content marketing

Our services

Opace is a leading content marketing agency based in Birmingham. Our team is made up of experienced copywriters, designers, marketers and SEO specialists, each of who are experts in their field. Together, we provide a range of content marketing services to support SEO and digital marketing campaigns. These include:

Online PR

Our PR experts will ensure that everyone is talking about your business for the right reasons. Through the creation of press releases, we will help to spread the word about your business.

Blog writing

Our copywriters will create unique, interesting and well-written articles to populate your blog or externally. This will help to engage with your target audience and improve your search rankings.

Blog outreach

We will find relevant, high authority blogs for you to guest post on. Posts can be created by our copywriters and placed on your behalf to generate a natural, high quality backlink to your site.

Infographic marketing

Creating visual content like infographics is a great way to captivate an audience. Infographics are highly sharable and therefore great for increasing your online visibility and improving your SEO.

Web video marketing

Today video content should play an important role in your content marketing strategy. Video is a highly engaging media format and should be integrated into your blog, website and social media.

Social media marketing

Social media plays a crucial role in effective content marketing. It will help to increase engagement, drive traffic to your website and improve your SEO, seamlessly integrating with your other digital marketing.

A great digital strategy

Why content marketing matters

Today content marketing is one of the best activities you can do to gain exposure for your business and tie together your digital marketing activities. Here are just a few of the reasons why content marketing really works:

1. Build a brand reputation

Providing your content is interesting, relevant and authoritative, it will help you establish a reputation as an expert or thought-leader in your sector, which can greatly improve SEO and customer loyalty as well as providing excellent material for social media.

2. Increase your reach

In addition to this, content marketing can help you increase your reach, using a number of different outlets including blogs, social media, video and PR channels.

3. Part of an integrated digital marketing approach

It will assist all other components that make up your digital marketing strategy and allow you to achieve the best possible results for your business.

A few interesting examples of infographic projects we've worked on

Post Across the World

Christmas Campaign

Reasons Why

Mailing Data

Benefits of WordPress

Big Data Infographic Design Service

How to optimise your CMS or ecommerce system infographic by Opace

Optimisation Advice & Guidance

How to give your house a makeover in under 24 hours infographic

Home Makeover Ideas

Email Data

Virtual Reality

DIY Tools

How To Advice Created by our Infographic Designer

Reviews

What our clients think?

100% Positive Customer Reviews

Opace are rated 5 out of 5 for SEO based on 40 customer reviews.

See our featured seo reviews

100% recommend us based on our Google+ Reviews

75%
Level of service

92%
Value of money

95%
Improvements

95%
Happy with timescale

100%
Will work with us again

Interested in working with a content agency you can trust?

Contact Opace today

Key to success

Integrated content marketing

Whether you need content marketing support as part of an SEO project, social media or an ad-hoc infographic campaign, we believe the key to success is ensuring an integrated approach to digital marketing. This means that your content is used effectively to underpin your SEO efforts while giving you truly engaging content to share socially and announce to the world via PR. All of which works together as a whole rather than separate ad-hoc campaigns.

It takes far more than a great SEO strategy to be successful online. We believe in integrated digital marketing.

How we work

Our approach to content marketing

We are a content marketing agency that believes a bespoke approach is the best approach. This is why we take the time to get to know our clients and find out what they really need from us. We then tailor them a bespoke package, made up of the services and support they require to achieve their digital marketing goals.

step 1

Content analysis and ideas generation

The first step is to understand your business objectives, together with the current content, marketing material and resources available. We’ll sit down with you team and generate content marketing ideas and plan out how to use these as part of a successful content marketing campaign.

step 2

Establish the creative team and media formats

Whether you require help with blog writing, PR, social media, creation of visual media such as infographics and video, or a combination of services, Opace is more than up for the challenge. We will help you to formulate the perfect team, content and strategy for the job.

step 3

Promotion to get your content found

We will use our expertise and industry contacts of editors and journalists to create great opportunities for your business that get the right content to the right audience. We’ll even publish your content, optimise it for SEO and manage your social media to ensure it gets found.

Clients
Organisations we work with

Testimonials

What clients say about us?

Approachable, friendly & flexible

Honest, transparent - no smoke & mirrors

Quick to respond

Challenge you, but in a
positive way

Always deliver what they say

This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.