PPC Agency Birmingham

Pay-Per-Click (PPC) services

Pay Per Click advertising is an amazing way to way to get found quickly by your target audience.

Opace are an established PPC agency in Birmingham with over 15 years in business. We specialise in crafting highly targeted paid advertising campaigns across a range of platforms. Our services include:

  • Google Ads Management (formerly AdWords)
  • Microsoft Advertising (Bing Ads Management)
  • eCommerce PPC & Google Shopping Ads
  • Social Media Ads Management
  • Display Advertising (Search & Social)
  • Remarketing (Search & Social)
  • YouTube Advertising

As a Certified Google Partner and recognised as a Top PPC company in Birmingham by independent reviews platform Clutch, you should feel confident knowing your business is in safe hands. Let us help you reach your growth goals through strategic PPC campaigns, increased traffic, and improved conversion rates, carefully managed by our team to maximise your ROI.

It's time to unleash the power of paid search and social. Elevate your business to new heights with Opace.

Our Expertise

Paid Search Ads & Social Media Advertising Management

Specialist PPC Management Services

When it comes to maximising your advertising budget for quick and effective results, it's crucial to partner with a PPC agency that has a proven track record. As a leading PPC agency in Birmingham, Opace has a long-standing history of delivering successful PPC campaigns across a range of advertising platforms, including Google Ads and Bing Ads. We also excel in social media platforms like FacebookcandInstagram, making us a one-stop solution for all your advertising needs.

We've supported businesses throughout the UK and have helped customers reach their target audience through strategic search ads, social media and display advertising. Regardless of the platform, here are just some of the things you can expect working with us.

Thorough research & analysis

We’ll perform extensive audience and keyword research to ensure you only bid for views, clicks and traffic that is likely to convert.

Continual enhancements

We won't vanish or go quiet once you're up and running. Expect regular changes to your ads and campaigns to test what converts the best.

Engaging ad copy & creatives

Captivating PPC ad copy and creatives, engineered to the grab attention of your target audience. Get ready for click-magnet ads that deliver results.

Budgeting and cost control

Wasting money is never a smart move. Trust our PPC bid management experts to care for and maximise your ad budget as if it were our own.

Detailed analytics & reporting

We’ll be monitoring your campaigns and keeping you up-to-date with our progress and your analytics every step of the way.

Conversion rate optimisation

Our PPC agency specialists and copywriters are always on hand to help optimise your campaigns and turn visitors into paying customers.

PPC Birmingham at its best

Your search for "PPC Birmingham" is a thing of the past with Opace. As a family-run, Google Ads certified partner with over a decade of experience under our belt, our team of fully trained PPC specialists are committed to helping you achieve your digital advertising goals.

Our expertise doesn't stop at PPC campaigns either. We're also proficient in search engine optimisation, a crucial aspect that complements PPC to enhance your overall presence in search results. We understand that each business is unique, and so are its needs. That's why we offer tailored solutions, whether it's driving website traffic, improving conversion rates, or managing your ad spend effectively.

If you're still unsure, here are some further reasons why you should choose Opace.

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We can work with most budgets

One of the key benefits of PPC is that we can tailor your campaigns to suit most budgets. You’ll only ever pay when people actually click on your ad and visit your site. In other words, you set the budget and then leave us to manage everything else to ensure you get the best bang for your buck.


Expertise in display and remarketing

As well as conventional sponsored ads, our PPC service includes display advertising and remarketing (also known as retargeting) for both Facebook and Google.


Multi-platform approach for maximum visibility

As a multi-talented Birmingham PPC company, we offer a diverse range of paid advertising solutions. This means we are skilled in creating and managing ads on a variety of platforms such as Google, Bing, and Facebook Ads. This multi-platform approach ensures maximum visibility for your business while driving targeted traffic and leads to help your business grow.


Our reputation for PPC management

What sets our PPC management agency apart from the rest? It's not just our extensive experience or Google partner status; it's also the stellar reputation we've built among our clients. With consistent 5-star ratings on Google and Trustpilot combined with our Top PPC Company in Birmingham status from Clutch, we pride ourselves on delivering exceptional results for every project we undertake. We understand that the success of your business hinges on us and – which is why we're committed to providing you with an unparalleled level of support and expertise.

Frequently Asked Questions (FAQs)

What is a PPC campaign and how can it benefit my business?

A PPC (Pay-Per-Click) campaign is a type of online advertising strategy where advertisers pay a fee each time their ad is clicked by a user. It's a way to buy visits to your site, rather than attempting to earn those visits organically. PPC campaigns, especially on platforms like Google Ads and Bing Ads, can boost your business's visibility, drive targeted traffic, and increase conversions. They are particularly effective for e-commerce businesses, where ad formats can include product images and prices, directly attracting potential customers.

Do you provide an account audit before doing PPC advertising?

An account audit in PPC advertising involves a thorough review of your PPC account to assess its performance. For smaller accounts, this is something we will do at the very start of the contract. Alternatively, we can offer an account audit as a standalone service, which we would quote for based on the the size of your account and the anticipated time needed. Our PPC experts will examine various elements such as ad campaigns, keywords, negatives, ad formats, and cost per click to understand what's working and what isn't. This process helps identify areas for improvement and develop solid strategies to enhance your advertising campaigns' effectiveness on platforms like Google Display Network and Bing Ads.

What types of ad formats do you support in PPC advertising?

We use a variety of ad formats to reach your target customers. These include text ads, which appear in search results on platforms like Google and Bing; display ads, which can include images, videos, or rich media which appear on the Google Display Network; and shopping ads, which are specifically designed for e-commerce businesses and feature product images, descriptions, and prices. The choice of ad format depends on your business type, goals, and target audience.

As PPC experts, how do you optimise advertising campaigns for better results?

We use a range of strategies to optimise advertising campaigns. These include competitor analysis, keyword research to target ads effectively, creating compelling ad copy to attract clicks, testing different ad formats, and monitoring performance metrics like click-through rates and conversion rates. We also conduct regular account audits to identify areas for improvement and adjust strategies as needed. By optimising your PPC campaigns, we can help you get the most value from your advertising spend, driving more traffic and conversions to your business.

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