Reach Local Business WIth Local Search Engine Marketing

Local Search Engine Optimisation

Local SEO is crucial for businesses looking to improve their visibility and connect with local customers searching online.

According to 99 Firms, approximately 97% of users who search online are looking for a local business and around 46% of all searches include a location keyword. If those figures weren't compelling enough, data from Think With Google shows that 30% of all mobile searches are related to location and local keyword searches like "Where to buy" and "near me" grew by 200% between 2017 to 2019. And this tend didn't stop in 2019, users searching for local information has continued to grow ever since.

growth trend of users searching for local info online

As a leading local SEO agency in Birmingham, Opace have over 15 years of experience delivering SEO services to clients of all shapes and sizes, in and around Birmingham and throughout the UK. We leverage our knowledge and expertise in local SEO strategy and local SEO ranking factors to help enhance customer's visibility on search engines, ensuring they rank well and stand out in local searches.

Our local SEO service focuses on optimising your business using methods like local keyword research, optimisation for Google My Business, Bing Places for Business, Google Maps, and Apple Maps, while also building local citations and implementing local link building strategies to increase your local search visibility and connect you with local customers.

So what are you waiting for? Let our team of search experts craft the right strategy for your business to boost your local presence and capture more local leads.


The Statistics Don't Lie

We all know that local search is important, but we may not realise how much. The data below presents several key statistics related to local search behaviour and the importance of local SEO.

For instance, 97% of people use online search to look for local businesses, and 76% of consumers use voice search to look for local businesses at least once weekly. The second bar chart presents other key statistics in favour of local search, including 76% of us regularly reading online reviews when browsing for local businesses, and on average, 53% of local searches leading to a purchase.

local SEO and search statistics in 2022
local search behaviour in 2022

Local SEO Agency

Why you need a local SEO company

With smartphones offering integrated location services, local SEO is a powerful way to reach customers who are looking for businesses right now.

Many websites simply aren’t optimised correctly for local search. Small businesses can live or die based on their search presence, so getting found by nearby people who are actively looking for local services makes sense.

It is the digital equivalent of picking up the Yellow Pages back in the day. It offers businesses the chance to be seen by the customers who matter most. By simply optimising your site in this way, you can capture huge returns on traffic.

Here are some additional reasons why you need a local SEO company:

Drive local traffic

Reach customers in your area by optimising your local reach. With local SEO, you can target the people nearest to your business.

Narrow the competition

The wider the search, the more sites competing for page rankings. Localising your SEO improves your chances of higher SERP performance.

Strength in numbers

Maximising the local SEO search opportunities is about identifying precise target locations and outperforming the competition.

Location technology

Searches performed on smart phones utilise geographical location data meaning sites with local search SEO will rank higher than those without.

People buy local

Customers like to buy local and optimising your website makes it easier for people to find small businesses; wherever you’re located.

Complements national SEO

Not only can local SEO services help small businesses perform better in local search results but can play a huge part in a national SEO campaign.

Why choose Opace

If you want to work with a local SEO agency with the expertise and experience to deliver a local search SEO strategy then Opace should be your go-to company.

Why? Quite simple, Opace are a local agency who work with local businesses and offer a start-to-finish service, custom designed for each business we work with. We have the knowledge and the know-how to design the right local search SEO campaign from the ground up.

opace digital agency transparent logo

One stop solution

We provide a full complement of services designed to help you and your business make the web work for you. From web design to content marketing, eCommerce solutions to social media marketing, we bring more to the party than just a bottle.


SEO experts

We understand what drives SEO and how to maximise returns for our clients on a well-managed local SEO search campaign.

Bespoke services

We know what it’s like to go to a high-street shop and find the outfit you’ve been looking for only to find it doesn’t fit. Our local SEO services are tailor-made around your goals, your budget and your business.


Trusted agency

Our clients think we offer outstanding service and who are we to argue? We’re not modest and we’re proud of the fact that Opace consistently delivers excellent services from national to local search.

We don’t talk gobbledegook

Unlike a lot of local SEO agencies, we speak plain and simple English. We know that technical jargon isn’t everyone’s first language so we’ve eliminated all the mumbo jumbo and only ever communicate in a way you can understand.


We bring the personal touch

Dealing with huge organisations can leave your head spinning. Experts in local SEO, Birmingham based Opace offers dedicated account management so you know only have to deal with people who understand your goals.

Five star service

Our experts will work hard to deliver results for our clients. We’ve got a great reputation and we know that we are a local SEO services company that can offer a dedicated and hard-working team, guaranteed to perform.

Frequently Asked Questions (FAQs)

What are local SEO services and how can they benefit my business?

Local SEO services are strategies used to improve your business's visibility on search engines like Google and Bing when people close to your location perform a search. These services can help your local business by increasing its online visibility, driving more local traffic to your website, and potentially increasing in-store visits and sales.

Why should I choose you as our local SEO company over others?

We think we're a great choice for those looking for a local SEO company because we offer some of the best local SEO services around and ensure they are tailored to your specific business needs. We have a team of experienced local SEO consultants who understand the intricacies of search engine optimisation, especially in relation to local SEO marketing. We also utilise tools like Google My Business and Bing Places to maximise your visibility on search engine results pages.

What does a local SEO strategy involve?

A local SEO strategy involves various techniques designed to improve your business's visibility in local search results. This includes optimising your website and content for local keywords, managing your business listing on platforms like Google My Business, and implementing local SEO campaigns that target your specific audience. Our strategy also involves monitoring and adjusting these efforts to ensure the best results.

How do local SEO companies improve my visibility on search engines like Google and Bing?

Local SEO companies improve your visibility on search engines by optimising your website and its content for the specific area where your business operates. This includes using local keywords, optimising your business profiles, and building local citations. These efforts help search engines understand your business and its relevance to the local audience, which can improve your ranking on search engine results pages.

Does Google My Business contribute to my local SEO strategy?

Google My Business (GMB) is a crucial tool in local SEO. It allows you to claim your business listing and provide accurate information about your business, such as your address, operating hours, and services. This information appears on Google Search and Maps, helping local customers find and learn about your business. Regularly updating and optimising your GMB profile can improve your local search rankings.

What are local SEO campaigns and how do they help my business online?

Local SEO campaigns are targeted marketing efforts designed to improve your business's visibility in a specific geographical area. These campaigns can involve various strategies, such as local keyword optimisation, localised content creation, and citation building. By targeting local customers, these campaigns can drive more relevant traffic to your business online and increase your local customer base.

How does local search engine optimisation differ from local SEO marketing?

While both involve improving your visibility on search engines, local search engine optimisation generally refers to strategies that can improve your organic visibility to target local visitors. On the other hand, local SEO marketing focuses on improving your visibility to a local audience using other methods such as social media or paid advertising through Google Ads or Bing Ads for example. 

What is a business listing and why is it important for local SEO?

A business listing or business directory is an online profile that contains your business's name, address, phone number, and other details. It's important for local SEO because search engines like Google use this information to determine your business's relevance and proximity to a user's search. Accurate, up-to-date and consistent business listings can improve your visibility in local search results.

SEO insights