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Local Search Engine Optimisation

Based in birmingham, opace delivers a comprehensive range of local SEO services including competitor research, keyword analysis, on-page SEO, content marketing and link building, perfectly tailored to enhance your local search presence.

Competing in an online market can be tough and SEO rankings can make a huge difference in the success of your online business. Sites found on the first page of Google results achieve up to 90% of the traffic for any given search term meaning those websites that rank on page 2 or lower on page 1 get a smaller bite of the apple. One of the best ways to enhance your page 1 presence is using local SEO services to tailor your website and marketing to local clients.

Why is local SEO important?

With smartphones offering integrated location services, searches performed on mobiles are a powerful way to appeal to customers who are looking for businesses right now. Not only that but an astonishing 78% of local searches performed on mobiles result in an offline purchase.

Many websites aren’t optimised for local search results or mobile. This results in many websites missing out entirely on getting found. Small businesses can live or die based on their internet profile and getting found by local people who are actively looking for local services makes sense.

Local SEO is the digital equivalent of picking up a Yellow Pages back in the day. It offers businesses the chance to be seen by the customers who matter most. By simply optimising your site for local searches you can capture huge returns on traffic. In fact, almost half (46%) of all searches performed on Google are local, which is why it’s worthing getting in touch with an accredited local SEO agency like Opace.

Here are some additional reasons why you need a local SEO service:

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Drive local traffic

Reach customers in your area by optimising your local reach. With local SEO, you can target the people nearest to your business.

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Narrow the competition

The wider the search, the more sites competing for page rankings. Localising your SEO improves your chances of higher SERP performance.

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Strength in numbers

Maximising the local SEO search opportunities is about identifying precise target locations and outperforming the competition.

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Location technology

Searches performed on smart phones utilise geographical location data meaning sites with local search SEO will rank higher than those without.

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Buy local

Customers like to buy local and optimising your website makes it easier for people to find small businesses; wherever you’re located.

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Complements national SEO

Not only can local SEO services help small businesses perform better in local search results but can play a huge part in a national SEO campaign.

SEO strategy, advice and tips, including Local SEO, Google Maps and more