A powerful eCommerce marketing strategy is a must-have for every business and your online shop is no exception!
- 9 years
Page1 Google results
- 150+ years
Think your ecommerce marketing could be improved?
eCommerce marketing channels
Looking to tell the world about your eCommerce store? You’ll need a strong digital marketing strategy. Here we’ve listed some of the different eCommerce marketing channels at your disposal.
Social media marketing
Build a loyal following on social media websites like Facebook and Twitter to improve brand engagement and drive traffic to your website. Social media signals strengthen your SEO strategy too!
Search engine optimisation
Securing good search engine rankings is essential for your eCommerce business. The higher you rank; the more traffic you’ll get and the better chance you’ll have at getting sales.
Digital marketing’s the way forward but that doesn’t mean you should forget about offline marketing. Direct mail and other traditional marketing can still play an important role in your eCommerce strategy.
Don’t underestimate the power of email marketing. This age-old tactic is still powerful today. Emails are great for engaging with (and selling to) your customers around the clock.
If you haven’t already, now’s the time to start a blog! Blogging will do wonders for your eCommerce store; interesting blog posts will boost rankings and drive more traffic to your website.
Pay Per Click
Pay per click campaigns are fantastic for driving targeted traffic to specific pages of your eCommerce store and helping to increase conversions. It’s low cost and achieves instant results.
Of course the list goes on and with strategies like PR, Affiliate Marketing and Remarketing, the tick is to select sensibly and integrate everything together under a single digital marketing strategy.
What makes Opace different?
Why choose Opace?
If you want to work with a trusted eCommerce marketing partner with experience in a wide range of areas, there’s no better choice! Opace will spread the word about your eCommerce store and get everyone talking about it for the right reasons:
We’ll create a bespoke eCommerce marketing strategy that is tailored to the needs of your business and its customers. Exploring a wide range of channels, we’ll find the best ways to target the right customers with the right message.
No time for social media? We’ll make time for you! Let us manage your social media accounts so you can concentrate on other important business tasks. Opace knows Facebook inside out and can help you create targeted content to engage with customers and generate loyalty. We’ll also tweet like it’s going out of fashion! Let us take on your Twitter account and drive traffic to your site.
Social media marketing and SEO go hand in hand. Let us integrate the two and achieve powerful, long-lasting results for your eCommerce business. Keywords research, content creation, link building – we do it all!
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How eCommerce marketing can help
If you haven’t already, now’s the time to get to work on your eCommerce marketing strategy. eCommerce marketing offers a wide range of benefits and can help you to:
Spread the word
Tell the world about your store through social media, SEO and other marketing channels, and start driving traffic its way.
Strengthen your brand
Share your brand’s unique selling point and increase awareness through effective eCommerce marketing.
What our clients say about us
Approachable, friendly & flexible
Honest, transparent - no smoke & mirrors
Quick to respond
Challenge you, but in a
Always deliver what they say
This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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Publications & memberships
Fresh from our eCommerce blog
eCommerce marketing, advertising, digital promotion strategies and more
Two years ago, we first wrote our blog post titled ‘Virtual Reality (VR) eCommerce & the Future of Online Shopping....Read More
Three years have passed since we first wrote our blog post titled 'Is Magento the best free eCommerce platform?'. In....Read More
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