The ingredients for social media success in 2015

The ingredients for social media success in 2015

Reading Time: 2 minutes - Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with...
How to best utilise social media over the Christmas holiday period

How to best utilise social media over the Christmas holiday period

Reading Time: 3 minutes - Changing the routine We are all used to being in a routine when it comes to our company’s social media accounts – we post regular updates (some on specific days) and run our blogs the same way. With this being the case, it’s easy to slip into...
Has ‘being connected’ made us disconnected from ourselves?

Has ‘being connected’ made us disconnected from ourselves?

Reading Time: 3 minutes - A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch...
Establishing objectives for your social media campaigns

Establishing objectives for your social media campaigns

Reading Time: 3 minutes - When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the...