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Latest news, thoughts, research and how-to guides on digital marketing, SEO, social media and open source from Opace

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The Essential SEO Toolkit – a Quality SEO Analysis Tool (Google Chrome Extension) from Opace

Opace Essential SEO Toolkit (SEO Analysis Tool) Chrome Extension 1280

The Essential SEO Toolkit – a Quality SEO Analysis Tool (Google Chrome Extension) from Opace

The Essential SEO Toolkit is a totally FREE of charge SEO tool which enhances the analysis capabilities of any business owner, web developer, marketer or SEO professional who is likely to need swift access to helpful tools. Read on to learn how to install this Google Chrome extension, how it

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The Advantages & Benefits of Using WordPress as Your CMS

It has been nearly 5 years since we wrote our first article titled ‘Why choose WordPress for...
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Opace Shines on Reviews Platform Clutch.co!

In an increasingly competitive digital economy, companies must not only provide diverse and...
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Is Magento the Best eCommerce Platform? Infographic & Review of Popular Free and Open Source Shopping Cart Solutions

Three years have passed since we first wrote our blog post titled ‘Is Magento the best free...
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The Essential SEO Toolkit – a Quality SEO Analysis Tool (Google Chrome Extension) from Opace

The Essential SEO Toolkit is a totally FREE of charge SEO tool which enhances the analysis...
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What Can Virtual Reality Do For Your Business? VR Uses, Opportunities & Applications in Business

Two years have passed since we first wrote the blog post ‘From VR Marketing to vCommerce: What Can...
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Google Plus Shutting Down, Where Did It All Go Wrong? A Google+ Timeline Showing its Decline

Google Plus (otherwise known as Google+) is shutting down over the next 10 months due to a...
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YouTube Business Case – B2B and B2C Social Media Marketing at its most Visual

Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of...
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A Business Case for Using LinkedIn as a Lead-Generation Tool for B2C and B2B Social Media Marketing

Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use...
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An In-depth Business Case for Instagram B2B and B2C Social Media Marketing

Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are...
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Twitter Business Case: How to Use Twitter as an Effective B2B & B2C Social Media Marketing Tool

What are the benefits of Twitter for business in 2018? How will its growth and usage in the near...
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Business Case for Facebook B2B & B2C Social Media Marketing in 2018

What are the benefits of Facebook and is there a business case for Facebook in 2018? How should...
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GDPR Compliance for WordPress, Magento eCommerce & Joomla Web Development

If you have a WordPress, Magento, Joomla website or eCommerce store, or in fact any website, GDPR...
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Top 10 SEO Predictions & Trends for 2018

Here we explore some of our top SEO predictions and trends to watch out for in 2018. Some are...
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Which Link Building Strategies are Most Effective in 2017?

Successful link building strategies are multi-pronged attacks and need careful consideration in...
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How to Use Online Press Release Distribution to Drive Traffic and Links

Since Google’s Penguin Update in April 2012 avowed that links within press releases should not...
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Google SEO Rules and Guidelines for Link Building – Dodge the Penguin

Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages...
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Is Buying Backlinks Safe and Effective in 2017?

Whilst it is established that backlinks are an effective way to positively influence inbound...
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Top 10 Ways to Get Free Backlinks to Your Website

Organic growth for your website can be slow and finding ways to get free backlinks can help you...
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How Does the Nofollow Attribute Affect Your Link Building?

What is a NoFollow Link? Introduced in 2005 as a means to reduce the amount of spamdexing and...
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Backlink Your Way to Success: A Handy & Up-To-Date Link Building Guide

Backlinks: Let’s Start With the Basics So, what are backlinks and does link building help...
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Top 5 Tools to Check Backlinks from Your Competitors

What benefit is there in knowing how to check backlinks from your competitors? As the great...
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Can Google Penalise Bad Links and What’s the Cost to Your Business?

Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat...
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What are Backlinks and Does Link Building Still Help Your SEO?

When it comes to how well you rank in a search engines results, there are many criteria which...
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Are Social Bookmarking Links Effective for SEO?

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to...
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Using Moz to Check Backlinks & Metrics Such as Domain Authority

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making...
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Using Majestic to Check Backlink Quality and Trust Flow

Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link...
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How to Use Blogger Outreach & Content Marketing for Great Links & Exposure

High quality links from top ranking and authoritative sites are a good way to build bgreat links...
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