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Is Social Media an Effective B2B and B2C Marketing Tool for Business in 2018 and Beyond?

Integrating social media channels

Is Social Media an Effective B2B and B2C Marketing Tool for Business in 2018 and Beyond?

Social Media for Business (B2B and B2C marketing) The social media industry is growing exponentially, and there are no signs of it slowing down any time soon. For businesses looking to expand in 2018 and beyond, having an active social media presence is the way forward. In this article, we

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YouTube Business Case – B2B and B2C Social Media Marketing at its most Visual

Is YouTube an effective marketing tool for business in 2018? What are some of the drawbacks of...
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A Business Case for Using LinkedIn as a Lead-Generation Tool for B2C and B2B Social Media Marketing

Is LinkedIn an effective marketing tool for business in 2018? How can social marketers use...
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An In-depth Business Case for Instagram B2B and B2C Social Media Marketing

Is Instagram really the ‘rising star’ of social media marketing for business in 2018? What are...
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Twitter Business Case: How to Use Twitter as an Effective B2B & B2C Social Media Marketing Tool

What are the benefits of Twitter for business in 2018? How will its growth and usage in the near...
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Business Case for Facebook B2B & B2C Social Media Marketing in 2018

What are the benefits of Facebook and is there a business case for Facebook in 2018? How should...
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GDPR Compliance for WordPress, Magento eCommerce & Joomla Web Development

If you have a WordPress, Magento, Joomla website or eCommerce store, or in fact any website, GDPR...
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Top 10 SEO Predictions & Trends for 2018

Here we explore some of our top SEO predictions and trends to watch out for in 2018. Some are...
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Which Link Building Strategies are Most Effective in 2017?

Successful link building strategies are multi-pronged attacks and need careful consideration in...
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How to Use Online Press Release Distribution to Drive Traffic and Links

Since Google’s Penguin Update in April 2012 avowed that links within press releases should not...
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Google SEO Rules and Guidelines for Link Building – Dodge the Penguin

Google’s SEO rules are actually pretty simple and follow a single basic principle, that pages...
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Is Buying Backlinks Safe and Effective in 2017?

Whilst it is established that backlinks are an effective way to positively influence inbound...
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Top 10 Ways to Get Free Backlinks to Your Website

Organic growth for your website can be slow and finding ways to get free backlinks can help you...
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How Does the Nofollow Attribute Affect Your Link Building?

What is a NoFollow Link? Introduced in 2005 as a means to reduce the amount of spamdexing and...
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Backlink Your Way to Success: A Handy & Up-To-Date Link Building Guide

Backlinks: Let’s Start With the Basics So, what are backlinks and does link building help...
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Top 5 Tools to Check Backlinks from Your Competitors

What benefit is there in knowing how to check backlinks from your competitors? As the great...
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Can Google Penalise Bad Links and What’s the Cost to Your Business?

Since Google introduced the Penguin update to its algorithm in 2012, practices such as black hat...
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What are Backlinks and Does Link Building Still Help Your SEO?

When it comes to how well you rank in a search engines results, there are many criteria which...
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Are Social Bookmarking Links Effective for SEO?

What is Social Bookmarking? In the same way that individuals use bookmarks in a web browser to...
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Using Moz to Check Backlinks & Metrics Such as Domain Authority

The SaaS marketing company, Moz, has been operating since 2005 on the core principle of ‘making...
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Using Majestic to Check Backlink Quality and Trust Flow

Majestic is a link intelligence supplier based in the UK. Capable of delivering powerful link...
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How to Use Blogger Outreach & Content Marketing for Great Links & Exposure

High quality links from top ranking and authoritative sites are a good way to build bgreat links...
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How to Build Powerful Backlinks Using Infographic & Video Content Marketing

We all know that building backlinks is critical for an effective SEO campaign and the more...
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Link Builder Tools That Can Help You Climb Up the Rankings

Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no...
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The Differences Between Black Hat, White Hat & Grey Hat SEO Techniques

The terms White Hat, Black Hat and Grey Hat are often used to explain certain SEO tactics, but...
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Links have been, and remain, one of the most important way to rank highly in search results....
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Google Penguin 4.0 Update, September 2016 – Rolling Out & Now Real-Time

On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the...
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Microsoft Acquires LinkedIn & What This Means for the Future of Social Media Companies

In our previous article we discussed the benefits and uses of LinkedIn. In this article...
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The Importance of LinkedIn for B2B Marketing and Social Media

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A bit of background… As many of our readers may know, we’ve been following the rise of...
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