This is our Digital Marketing Jargon Buster, where we provide some of the most popular digital marketing jargon FAQs, glossary definitions, questions and meanings.

From Black Hat Digital Marketing and Backlinks to Sitemaps and SEO, the lexicon of digital marketing terms includes plenty of abbreviations, acronyms and tech-lingo.

In this Digital Marketing Jargon Buster, we want to provide a comprehensive online marketing glossary to help the layperson understand some basic digital marketing terms as well as provide an online marketing questions and answers database that gives you actions as well as advice.

digital marketing glossary

The Opace Digital Marketing Jargon Buster

Basic Digital Marketing Terms

Whether you are using social media or email marketing, PPC advertising or relying on organic online growth through your content there are some basic digital marketing vocabulary which you should be familiar with, including acronyms and lingo such as:

  • Bounce Rate
  • CPA – Cost Per Acquisition
  • CPI – Cost Per Impression
  • CTA – Call To Action
  • CTR – Click Through Rate
  • DA – Domain Authority
  • Engagement Rate
  • KPI – Key Performance Indicator
  • Lead Generation/Lead Magnet/Lead Nurturing
  • Link Building
  • PA – Page Authority
  • PPC – Pay Per Click (advertising)
  • SEO – Search Engine Optimisation
  • SERP – Search Engine Results Page
digital marketing key terms

Digital marketing key terms

Full Glossary

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  • AMP - Accelerated Mobile Pages
    Why AMP, or Accelerated Mobile Pages, are a key factor in the performance of your website in 2019, both with search engines and internet users. It’s all about page speed and AMP means faster loading times, lower bounce rates and better ranking with higher SERPs. Read More
  • Advertising - Top Online Advertising Strategies
    Having a strategy for your online advertising is an important way to capitalise on the power of low cost and effective marketing. 2019 will be another dynamic year for online advertising and, here, we give you the best strategies for driving performance. Read More
  • Algorithm Updates
    Google algorithm updates are a red-letter day for anybody in the SEO industry. Algorithms can set a website’s traffic soaring – or see it tumble from a metaphorical cliff. There is little middle ground when Google update their algorithms, ensuring that such adjustments are awaited with a(...) Read More
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  • Bing v Google - SEO
    Tailoring SEO is an important part of an integrated digital marketing strategy but do you know whether you should be adapting your site for Bing or Google to get the best traffic? The two search engine giants account for almost 90% of all online searches but which one is best for SEO? Read More
  • Bounce Rate
    What is Bounce Rate? On their own, Bounce Rates can be misleading but combined with other tools they can help you improve your SEO. We find out whether a high Bounce Rate is a bad thing, what is a ‘good’ Bounce Rate and whether a low one gives you an edge over your competitors. Read More
  • Bulk Redirects
    URL redirects ar essential to implement if you don't want to lose traffic as well as any SEO link juice you may have built up with existing URLs if/when these change. Bulk redirects in WordPress are easy by either using a plugin or by editing the htaccess file directly. Find out how in our(...) Read More
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  • Canonical URLs and SEO
    Duplicate URLs are bad for SEO but can often be unavoidable when you have a mobile version of your website. Canonical URLs can be used to consolidate web page addresses making it easier to maximise link juice, improve the way your page is found in SERPs and avoid duplicate content penalties. Read More
  • CMS Comparison
    We compare the features, benefits and costs of WordPress vs Drupal vs Joomla as well as consider some of the downsides of the three most popular content management systems. From security and performance to SEO, ease of use and pricing we stack up the pros and cons in a quick CMS comparison. Read More
  • Content Refresh
    A content refresh, as the name suggests, involves rewriting and amending the existing copy on your website. This content update can boost your SEO, especially if you place greater emphasis on what Google is seeking. Familiarise yourself with relevant algorithm updates to fully understand how(...) Read More
  • Content Writing vs Copywriting
    A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key differences between the two? Here we discuss why should you make sure that your digital marketing strategy combines the skills of both. Read More
  • Web Design - Creative Examples
    Creative web design is not just about thinking outside the box but abandoning the idea of constraints altogether. It is about fresh thinking, innovative new techniques and re-imaging the way we experience and navigate our way around the internet. Want some examples? Read More
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  • Digital Marketing - Advantages & Disadvantages
    Adjusting your efforts around the advantages and disadvantages of digital marketing can open your eyes to potential pitfalls and optimise your overall strategy. To improve your results, we’ve written out the pros and cons you should be aware of while navigating the digital marketing world. Read More
  • Digital Marketing
    Digital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online brand. A well-developed digital marketing strategy is essential to give your business a competitive edge. Read More
  • Digital Marketing - Objectives
    Digital marketing defines your online presence, which means you must define your digital marketing. To move forward with a plan that yields the fullest results, browse through common digital marketing objectives and shape your upcoming strategies around them. Read More
  • Digital Marketing vs Direct Marketing
    Two common terms used in the world of marketing, advertising and PR, digital and direct marketing are two subtly different approaches to the same end-goals; gaining brand visibility and increasing revenue. Do you know which method will bring you the best results? Read More
  • Directory Sites - Best Business Directories
    Looking to improve your SEO in 2019? Find out which are the best UK business directory sites for SEO, how to choose the right local and industry specific directories and boost your online visibility with free and freemium business directory site listings. Read More
  • Domain Name for Your Website
    Choosing a website domain name takes careful consideration and should not be rushed into without first looking at what your URL says about your business. From the name itself to the extension you choose, there is plenty to research before you take the plunge. Read More
  • Duplicate Content & SEO
    Duplicate content can have an impact on your SEO and reduce your online visibility when it comes to SERP performance. But, not all duplicate content is a result of plagiarism with some occurring without you realising it. Here we find out more about duplicate content that can harm your SEO. Read More
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  • eCommerce Comparison
    Two immensely popular ecommerce platforms, WooCommerce and Magento share a lot in common. Both are open source solutions offering a comprehensive range of extensions and plugins, plenty of scalability and are easy to use. Find out which is best in the battle of WooCommerce vs Magento. Read More
  • eCommerce Using Open Source
    Open source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands. The reason? Low cost but high-quality, open source is flexible, scalable, secure and offers incredible diversity for customisation. Read More
  • Events for SEO & Digital Marketing
    Find out what digital marketing events are happening in the UK during 2019 where you can network with other industry professionals, learn about the latest SEO and digital marketing trends plus access the latest information about how to improve your strategy for the coming year. Read More
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  • Featured Snippets (Google Questions)
    Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific queries raised by users but how do you get your website to show? They offer incredible opportunities for websites to boost their visibility… as long as developers can take(...) Read More
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  • Google My Business - Optimisation
    Google My Business is the most powerful free online business directory service that your company can benefit from. However, incomplete and poorly managed entries can damage your reputation just as optimising your listing can boost your online profile. Find out how in our full guide. Read More
  • Google Ranking in 2020
    This guide is based on our many years of experience delivering SEO and provides our top SEO Quick Wins & tips to improve Google ranking in 2020. Read More
  • Google's Search Index
    Google's search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to reach an audience. Find out how to check whether the pages of your site are indexed in Google. If not, how you can add them and improve their chances of being crawled. Read More
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  • Keyword Research for SEO
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  • Lighthouse Tool from Google
    Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load times. Not only can this seriously improve your SEO but it can help provide an overall better user experience, reduce bounce rates and increase conversions. Read More
  • Link Building - Strategies
    Link building will continued to be an important part of an integrated digital marketing strategy for 2019 and will expand on traditional methods to include some new trends such as the rise in interest for data driven content, internal link building and claiming mentions. Read More
  • Link Research Tools & Better Content
    Link Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our efforts in writing better content. From keyword and competitor analysis to identifying the best subdomains to publish on, Link Research Tools is a powerhouse in SEO success. Read More
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  • Magento 2 Migration
    Magento is a world-leading eCommerce platform, estimated to be used by one in four businesses. Originally released in 2008, support for version 1 is coming to end in June 2020 which means that now is the time to migrate to Magento 2. Need some other reasons? We’ve got plenty… Read More
  • Magento eCommerce Developer
    Choosing the best Magento eCommerce developer means selecting someone who has 5 key skills to deliver your project on time, in budget and with high quality. Make sure you benchmark your developer with the qualities of knowledge, creativity, professionalism, commercial acumen and flexibility. Read More
  • Magento - How to Boost Sales
    Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins, extensions and features? From loyalty programs and pop ups to optimising your search functionality we bring you the top five tips to prime your site for more business. Read More
  • Magento Marketplace
    The Magento Marketplace offers instant access to a range of extensions and plugins that have been designed to boost the performance of your eCommerce website. Curated in an easy-to-search library, you can find tools to help support everything from sales & marketing to order fulfilment & shipping. Read More
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  • Online Brand - Design Tips
    Creating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear, consistent and uniquely identifiable impression of your business. Read More
  • Online Marketing Campaigns
    The best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the roof. The power of getting this right online is immediate delivery to your target audience and, if you manage to go viral, the potential to be seen by millions. Read More
  • Order Value - How to Increase in Magento
    Magento has a huge selection of tools and extensions which can help you increase the order value on your eCommerce store. From implementing customer loyalty programmes or offering free shipping and gifts at minimum order values we give you the best inside tips to boosting revenue today. Read More
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  • Pinterest vs Instagram for SEO
    Pinterest or Instagram? When it comes to deciding which visual media marketing platform to choose for the best SEO results, do you know which of the two biggest image and video sharing platforms are the best? We find out more in this quick comparison. Read More
  • PPC vs SEO
    PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With the latter offering more sustainable results at a fraction of the cost, is PPC as effective as SEO? Read More
  • PR - Online vs Traditional PR
    Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and journeys to implement, this are very different. Do you know what the differences are? Read More
  • Push & Pull Marketing
    Two common terms used in online advertising but do you know the difference between push & pull marketing? More importantly, do you know which is better when it comes to achieving your online goals and how SEO plays a part? Find out in our quick guide to push & pull marketing. Read More
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  • Remarketing using Google and Facebook
    Producing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness the power of targeted advertising. There is much to commend both of these internet giants but there are alsome things to consider before you commit your digital marketing(...) Read More
  • Research Blog Topics
    When it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to capture the attention of your target audience. From researching the competition to media monitoring we give you some suggestions for how to go about it. Read More
  • Responsive Web Design Tips
    Responsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower bounce rates and increase organic traffic. Here we’ve condensed some simple responsive web design tips to help you design a mobile friendly site. Read More
  • Reviews and SEO
    Garnering feedback from your customers as reviews is a way to demonstrate that your offering meets these critical criteria – and don’t be under any illusion, Google can see these reviews and can relate them back to your business. Read More
  • Robots.txt - SEO Tips
    Are you making the most of your site’s robots.txt file to boost SEO and avoid duplicate content penalties? This powerful little file used by all web crawlers to learn about your site is often overlooked but can help webmasters improve their site’s performance. Read More
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  • Social Media - Post Scheduling
    Social media scheduling can be just as crucial as the content you create if you want to maximise the engagement with your audience. Here we find out what are the best times of the week to schedule social media posts discuss the importance of research and monitoring. Read More
  • Screaming Frog - SEO Benefits
    The best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives some of the best SEO benefits around. Screaming Frog is an easy to use web crawler service which gives key insights into how you can boost your online visibility. Read More
  • Search Intent for SEO
  • SEO Analysis Using Google Tools
    Carrying out regular SEO analysis using Google Analytics and Google Search Console is key to ensuring an effective and successful digital marketing strategy. By monitoring your site’s performance, you can adjust your strategy to increase visibility, boost traffic and engage audiences more(...) Read More
  • SEO Plan & Strategy
  • SEO Predictions
    The world of SEO never stands still, which means early adopters and diligent readers can move ahead in ways that less active website managers cannot. Our SEO predictions for 2019 can help you forge a path towards future success and avoid falling behind. Read More
  • SEO Tips & Advice
    Get the latest SEO tips for improving the visibility of your website in 2019. We look at everything from the power of in-depth content to making the most of meta descriptions. Find out why it pays to be more social as well as the importance of forging new and relevant links. Read More
  • SERP Features
  • Social Bookmarking for SEO & Traffic
    Social bookmarking sites offer great off-page SEO and an audience that is already looking for content just like yours. You can generate website traffic using the best social bookmarking sites but, do you know which ones deliver the best results? Find out in our at-a-glace guide. Read More
  • Social Media Competition
    Running a successful social media competition Facebook and Twitter requires more than just getting the basics right. You need good planning, an active engagement plan, bold design and the temerity to capitalise on the opportunity that this creates. Want to know more? Read More
  • Social Media Scheduling Tools
    Harnessing the power of the best social media scheduling tools can increase productivity and allow you to focus on creating the best content for digital marketing plans. With so many platforms to manage, its key that you find the right service that will help, not hinder, your work rate. Read More
  • SSL and SEO
    In this guide, we will explore why SSL and SEO are essential considerations when it comes to website security and digital marketing. Read More
  • Structured Data (Rich Snippets)
    Structured data is one of the most useful ways to increase the visibility of your website within the search community. From Bing to Google, Yandex to Yahoo! structured data is the universal language that helps enrich your content. Find out more in our quick guide. Read More
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  • Technical SEO Audits
    Technical SEO audits are an essential reporting tool to give you a clear indicator of how visible your site is in the eyes of the search engines. It can help you identify areas for improvement and even ensure you avoid penalties. But what should an audit cover? Read More
  • Topical Authority in SEO
  • v
  • Video Marketing Suggestions for YouTube
    One of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous benefits to your business…as long as you get your strategy right. From initial research & goal-setting to content creation& cross promotion, we give you the key to success. Read More
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  • Website Requirements
    Defining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development techniques that will help you create a website that delivers results. Read More
  • Website Speed Tools
    Website speed is an essential component of how search engines like Google and Yahoo rank you in their SERPs. It is also one of the main reasons why internet users abandon attempts to visit a site with 40% of internet users not being prepared to wait longer than 3 seconds for a page to load. Read More
  • Website speed and SEO
  • WordPress Basics for Beginners
    Getting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular content management system. Here we give you a brief overview of pages, posts and plugins as well as themes, menus and categories. Read More
  • WordPress Plugins
    The strength of WordPress lies in its flexibility – with over 50,000 plugins available, there’s opportunity to optimise every facet of your online presence. If you’re not taking advantage, you’re missing out, so read on for 20 WordPress plugins every site needs for 2019. Read More
  • WordPress vs Wix
    WordPress is an online powerhouse, but many web users are tempted by Wix. It offers a simpler interface, but not necessarily a better one for any business serious about their digital presence. Explore why a WordPress website is still the professional’s choice over Wix. Read More
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  • XML Sitemap
    Website structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to understand roadmap of your site helps with SERP performance & also gives your users a clear path to find(...) Read More
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  • Yell - WordPress vs Yell Website
    Yell is a popular choice in the UK for web design yet WordPress offers many more advantages. From better compatibility and flexibility to choice and range of templates and plugins, from contracts and prices to availability of support. Here we compare why you should choose a WordPress web design. Read More

In our internet marketing glossary, we don’t concern ourselves so much with what each of these terms means but focus more on common questions about how these fit into the practical world of digital marketing.

Most people know that SEO is important for online marketing but do you know what the best business directory sites for SEO are, how to use canonical URLs to boost SEO or what the popular spider tool and crawler software, Screaming Frog, does to optimise your search engine performance?

In this online marketing FAQ, we take the most common but important elements of basic digital marketing terms and apply them to useful key questions to give you actionable answers.

Digital Marketing: Meaning

Also known as online marketing, digital marketing encompasses any method of promoting a brand, product or service using digital media. This includes search engines, paid internet advertising, developing social media channels and using online content to drive traffic to your business.

It also includes other forms of electronic advertising such as electronic mail, using smartphone apps and mobile technology plus display advertising.

Digital marketing, in key terms, is about harnessing the power of traditional marketing methods and applying them through digital technology.

Digital Marketing FAQs

In this glossary, you will learn about various different areas of digital marketing.

For example:

  • Digital marketing and why it is important.
  • The objectives of digital marketing.
  • The advantages and disadvantages of digital marketing.
  • The differences between Push and Pull Marketing.
  • The difference between traditional PR and online PR.
  • The best strategies for online advertising.
  • The differences between direct marketing and digital marketing.
  • What PPC is & how it is different from SEO.

We even take a look at some examples of the most successful online PR and marketing campaigns plus answer some pertinent questions about video marketing, content marketing and ways to create a successful online brand.

All of our online marketing FAQs have advice on how to achieve the best results from your digital marketing strategy.

Social Media: Digital Marketing Lingo

When it comes to battling with your competitors to create engagement with potential and existing customers on social media, the right online marketing tools and strategies can give you the edge.

Knowing the right online marketing terminology can all help but knowing how, and where, to apply this knowledge is key.

Our digital marketing FAQs answer key questions like:

  • How do I run a successful social media competition Facebook and Twitter?
  • Is Pinterest or Instagram better for SEO?
  • What are the pros and cons of Facebook remarketing vs Google remarketing?
  • How do I carry out effective video marketing with YouTube?
  • What are the best free social media scheduling tools?
  • When is the best time of the week to post on social media?
  • What are the best social bookmarking sites for generating traffic?

Covering all of the popular social media platforms like Instagram, Facebook, Twitter, YouTube, Pinterest and Linked In we give you the low down on the best ways to optimise your online presence via social media.

social media marketing key terms

Social media marketing FAQs

SEO: Digital Marketing Jargon

Our glossary covers all the latest SEO tips and predictions as well as the biggest and best SEO and Digital Marketing Events to Attend.

We also cover important terms and how to apply knowledge to best utilise them with answers to questions like:

  • How different forms of duplicate content can harm SEO.
  • What does bounce rate mean and how does it impact SEO?
  • How does Bing compare with Google for SEO?
  • How to carry out a technical SEO audit.
  • What are the top SEO tips for using robots.txt and mistakes to avoid?
  • How to carry out SEO analysis using Google Analytics and Google Search Console.
  • What is structured data and how does it impact SEO?

Updated regularly with the latest information and trending questions, our SEO online marketing glossary will give you critical information to hone your digital marketing strategy.

Content: Online Marketing Glossary

Understanding the difference between a content writer and a copy writer is just one of the key things we look at in our content digital marketing FAQs.  We take the most commonly used terms and phrases for digital content creation and use these to answer critical questions such as:

  • What can link research tools teach us about writing better content?
  • How to research attention grabbing blog topics.
  • Why choosing WordPress over Wix can have an impact on the SEO for your blog.
  • What are featured snippets (Google Questions) and how can you get your website to show?
  • What are the best video sharing sites for boosting digital marketing?

All of the glossary items give you up-to-date advice on the best methods to increase visibility for your content and to optimise performance for the best results.

WordPress: Digital Marketing FAQ

When it comes to the popular website hosting platform of WordPress, we apply common digital marketing terms in a practical way to demonstrate:

  • The best WordPress plugins that your site shouldn’t be without.
  • Why you should be choosing a WordPress design over a Yell website.
  • The difference between Joomla, Drupal and WordPress
  • WordPress basics for beginners.
  • How to add bulk redirects in WordPress

When it comes to staying up to date with the latest trending terms for WordPress, our glossary has the best actionable strategies to boost the performance of your site.

eCommerce: Basic Digital Marketing Terms

Whether you are using Magento, WooCommerce or other open source eCommerce website, we keep our online marketing glossary up to date with the important answers to questions like:

  • What are the best ways to increase your order value using Magento?
  • What is the Magento marketplace?
  • Why is now the best time to migrate to Magento 2?
  • How can open source be used to create a world class ecommerce website?
  • How does WooCommerce compare to Magento Open Source?

We also keep you informed about the latest tips to boost sales using eCommerce as well as what to look for in an eCommerce Developer.

Website Design: Digital Marketing Key Terms and Website Design

Critical to the success of your digital marketing strategy is the performance of your website and our online marketing FAQs include answers to some important issues, such as:

  • Why your website needs accelerated mobile pages AMP.
  • How to establish a successful xml sitemap and website structure for SEO.
  • Strategies for defining your website requirements.
  • How to check your website speed using Pingdom tools & GT Metrix?
  • How to choose your website domain name

We also answer relevant questions like:

  • How to improve page load times & website speed using Google Lighthouse.
  • How to use VR web design to enhance your digital marketing.
  • How to choose your website domain name.

As well as this you can find examples of creative web design and tips for building a mobile friendly website plus plenty more practical pieces of advice to enhance your online presence.

Opace and Digital Marketing FAQs

Opace is a specialist digital marketing agency providing clients with expert advice and professional support across all aspects online marketing. From SEO & PPC to Web Design, eCommerce and Content Creation, we deliver tailored solutions to help your digital strategy achieve success.

Bookmark this page to ensure you never miss out on the best explanations and applications of digital marketing terms.


Image Credits: kvrkchowdari/Pixabay, typographyimages/Pixabay & mohamed-hasan/Pixabay.


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