This is our Digital Marketing Jargon Buster, where we provide some of the most popular digital marketing jargon FAQs, glossary definitions, questions and meanings.

From Black Hat Digital Marketing and Backlinks to Sitemaps and SEO, the lexicon of digital marketing terms includes plenty of abbreviations, acronyms and tech-lingo.

In this Digital Marketing Jargon Buster, we want to provide a comprehensive online marketing glossary to help the layperson understand some basic digital marketing terms as well as provide an online marketing questions and answers database that gives you actions as well as advice.

Digital marketing glossary

The Opace Digital Marketing Jargon Buster

Basic Digital Marketing Terms

Whether you are using social media or email marketing, PPC advertising or relying on organic online growth through your content there are some basic digital marketing vocabulary which you should be familiar with, including acronyms and lingo such as:

  • Bounce Rate
  • CPA – Cost Per Acquisition
  • CPI – Cost Per Impression
  • CTA – Call To Action
  • CTR – Click Through Rate
  • DA – Domain Authority
  • Engagement Rate
  • KPI – Key Performance Indicator
  • Lead Generation/Lead Magnet/Lead Nurturing
  • Link Building
  • PA – Page Authority
  • PPC – Pay Per Click (advertising)
  • SEO – Search Engine Optimisation
  • SERP – Search Engine Results Page
Digital marketing key terms

Digital marketing key terms

Full Glossary

Ajax progress indicator
Search: (clear)
  • Why your website needs accelerated mobile pages 2019
    AMP - Accelerated Mobile PagesWhy AMP, or Accelerated Mobile Pages, are a key factor in the performance of your website in 2019, both with search engines and internet users. It’s all about page speed and AMP means faster(...) Read More
  • Top strategies for online advertising in 2019 and beyond
    Advertising - Top Online Advertising StrategiesHaving a strategy for your online advertising is an important way to capitalise on the power of low cost and effective marketing. 2019 will be another dynamic year for online advertising and, here,(...) Read More
  • Google search
    Algorithm UpdatesGoogle algorithm updates are a red-letter day for anybody in the SEO industry. Algorithms can set a website’s traffic soaring – or see it tumble from a metaphorical cliff. There is little middle(...) Read More
  • Bing vs google search results small
    Bing SEO vs Google SEO [UPDATED]Tailoring SEO is an important part of an integrated digital marketing strategy but do you know whether you should be adapting your site for Bing or Google to get the best traffic? The two search(...) Read More
  • What does bounce rate mean and does it affect seo
    Bounce RateWhat is Bounce Rate? On their own, Bounce Rates can be misleading but combined with other tools they can help you improve your SEO. We find out whether a high Bounce Rate is a bad thing, what is a(...) Read More
  • How to add bulk redirects in wordpress
    Bulk RedirectsURL redirects ar essential to implement if you don't want to lose traffic as well as any SEO link juice you may have built up with existing URLs if/when these change. Bulk redirects in WordPress(...) Read More
  • How to use canonical urls for seo
    Canonical URLs and SEODuplicate URLs are bad for SEO but can often be unavoidable when you have a mobile version of your website. Canonical URLs can be used to consolidate web page addresses making it easier to maximise(...) Read More
  • Comparison – wordpress vs drupal vs joomla
    CMS ComparisonWe compare the features, benefits and costs of WordPress vs Drupal vs Joomla as well as consider some of the downsides of the three most popular content management systems. From security and(...) Read More
  • Roi following a content refresh
    Content RefreshA content refresh, as the name suggests, involves rewriting and amending the existing copy on your website. This content update can boost your SEO, especially if you place greater emphasis on what(...) Read More
  • What is the difference between a content writer and a copywriter
    Content Writing vs CopywritingA content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key differences between the two? Here we discuss why should you make sure(...) Read More
  • 10 creative web design ideas
    Web Design - Creative ExamplesCreative web design is not just about thinking outside the box but abandoning the idea of constraints altogether. It is about fresh thinking, innovative new techniques and re-imaging the way we(...) Read More
  • Advantages and disadvantages of digital marketing 2019
    Digital Marketing - Advantages & DisadvantagesAdjusting your efforts around the advantages and disadvantages of digital marketing can open your eyes to potential pitfalls and optimise your overall strategy. To improve your results, we’ve(...) Read More
  • What is digital marketing & why is it important
    Digital MarketingDigital marketing is the key to your online visibility and for delivering on business objectives from increased traffic, better conversion rate, higher sales and even for developing your online(...) Read More
  • Objectives of digital marketing
    Digital Marketing - ObjectivesDigital marketing defines your online presence, which means you must define your digital marketing. To move forward with a plan that yields the fullest results, browse through common digital(...) Read More
  • Digital marketing vs direct marketing
    Digital Marketing vs Direct MarketingTwo common terms used in the world of marketing, advertising and PR, digital and direct marketing are two subtly different approaches to the same end-goals; gaining brand visibility and increasing(...) Read More
  • Best business directroy sites for seo 2019
    Directory Sites - Best Business DirectoriesLooking to improve your SEO in 2019? Find out which are the best UK business directory sites for SEO, how to choose the right local and industry specific directories and boost your online(...) Read More
  • How to choose your website domain name
    Domain Name for Your WebsiteChoosing a website domain name takes careful consideration and should not be rushed into without first looking at what your URL says about your business. From the name itself to the extension you(...) Read More
  • How duplicate content can harm your seo
    Duplicate Content & SEODuplicate content can have an impact on your SEO and reduce your online visibility when it comes to SERP performance. But, not all duplicate content is a result of plagiarism with some occurring(...) Read More
  • Ecommerce comparison - woocommerce v magento
    eCommerce ComparisonTwo immensely popular ecommerce platforms, WooCommerce and Magento share a lot in common. Both are open source solutions offering a comprehensive range of extensions and plugins, plenty of(...) Read More
  • How can open source be used to create a world class ecommerce website
    eCommerce Using Open SourceOpen source eCommerce software is used to power the hundreds of thousands of online stores from SMEs to global superbrands. The reason? Low cost but high-quality, open source is flexible, scalable,(...) Read More
  • Seo & digital marketing events for 2019
    Events for SEO & Digital MarketingFind out what digital marketing events are happening in the UK during 2019 where you can network with other industry professionals, learn about the latest SEO and digital marketing trends plus(...) Read More
  • What are featured snippets
    Featured Snippets (Google Questions)Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific queries raised by users but how do you get your website to show? They offer(...) Read More
  • Optimise your google my business listings
    Google My Business - OptimisationGoogle My Business is the most powerful free online business directory service that your company can benefit from. However, incomplete and poorly managed entries can damage your reputation just as(...) Read More
  • Seo quick wins to improve google ranking
    Google Ranking in 2020This guide is based on our many years of experience delivering SEO and provides our top SEO Quick Wins & tips to improve Google ranking in 2020. Read More
  • How to check whether your web page is in the google index
    Google's Search IndexGoogle's search index offers online visibility for your web pages so, if you aren’t in it then your URLs could be failing to reach an audience. Find out how to check whether the pages of your site(...) Read More
  • Long tail keywords and search results
  • How to improve page load times and website speed using google lighthouse
    Lighthouse Tool from Google Google Lighthouse offers web developers a simple range of analysis reports and helpful tools to help improve page load times. Not only can this seriously improve your SEO but it can help provide(...) Read More
  • Best linkbuilding strategies for 2019
    Link Building - StrategiesLink building will continued to be an important part of an integrated digital marketing strategy for 2019 and will expand on traditional methods to include some new trends such as the rise in(...) Read More
  • Link research tools and writing better content
    Link Research Tools & Better ContentLink Research Tools offers a powerful suite of aids that can not only help with backlink analysis but also help direct our efforts in writing better content. From keyword and competitor analysis to(...) Read More
  • Why now is the time to migrate to magento 2
    Magento 2 MigrationMagento is a world-leading eCommerce platform, estimated to be used by one in four businesses. Originally released in 2008, support for version 1 is coming to end in June 2020 which means that now(...) Read More
  • Top qualities of a magento ecommerce developer
    Magento eCommerce DeveloperChoosing the best Magento eCommerce developer means selecting someone who has 5 key skills to deliver your project on time, in budget and with high quality. Make sure you benchmark your developer(...) Read More
  • 5 tips to boost sales using magento
    Magento - How to Boost SalesDid you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins, extensions and features? From loyalty programs and pop ups to optimising your(...) Read More
  • What is the magento marketplace
    Magento MarketplaceThe Magento Marketplace offers instant access to a range of extensions and plugins that have been designed to boost the performance of your eCommerce website. Curated in an easy-to-search library,(...) Read More
  • Change the channel for remote working
    Multi Channel MarketingOur guide to multi channel marketing will explain why this approach is so much more than just slapping your content onto one or more different platforms and hoping for the best. Read More
  • 5 design tips for creating a successful online brand
    Online Brand - Design TipsCreating an online brand is about more than just designing a good logo, using a popular choice of colours and coming up with a great slogan. Successful marketing is about creating a clear,(...) Read More
  • Best online pr and marketing campaigns 2018
    Online Marketing CampaignsThe best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the roof. The power of getting this right online is immediate delivery to your(...) Read More
  • Ways to increase order value using magento
    Order Value - How to Increase in MagentoMagento has a huge selection of tools and extensions which can help you increase the order value on your eCommerce store. From implementing customer loyalty programmes or offering free shipping and(...) Read More
  • Is pinterest better than instagram for seo
    Pinterest vs Instagram for SEOPinterest or Instagram? When it comes to deciding which visual media marketing platform to choose for the best SEO results, do you know which of the two biggest image and video sharing platforms(...) Read More
  • What is ppc and how is it different from seo
    PPC vs SEOPPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With(...) Read More
  • What is the difference between online pr and traditional pr
    PR - Online vs Traditional PROnline PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and(...) Read More
  • What is the difference between push and pull marketing
    Push & Pull MarketingTwo common terms used in online advertising but do you know the difference between push & pull marketing? More importantly, do you know which is better when it comes to achieving your online goals(...) Read More
  • The pros & cons of facebook remarketing vs google remarketing
    Remarketing using Google and FacebookProducing dynamic and highly relevant ads, both Google and Facebook offer remarketing (retargeting) services which harness the power of targeted advertising. There is much to commend both of these(...) Read More
  • How to research attention grabbing blog topics
    Research Blog TopicsWhen it comes to research, blog topics are of crucial importance to get right, not only for the purposes of SEO but to capture the attention of your target audience. From researching the(...) Read More
  • 5 responsive web design tips for building a mobile friendly website
    Responsive Web Design TipsResponsive web design is essential to SEO; not only can it improve user experience but give faster loading times, lower bounce rates and increase organic traffic. Here we’ve condensed some simple(...) Read More
  • Interact with any reviews
    Reviews and SEOGarnering feedback from your customers as reviews is a way to demonstrate that your offering meets these critical criteria – and don’t be under any illusion, Google can see these reviews and can(...) Read More
  • Top seo tips for using robots txt and mistakes to avoid
    Robots.txt - SEO TipsAre you making the most of your site’s robots.txt file to boost SEO and avoid duplicate content penalties? This powerful little file used by all web crawlers to learn about your site is often(...) Read More
  • What is the best time of the week to schedule social media posts
    Social Media - Post SchedulingSocial media scheduling can be just as crucial as the content you create if you want to maximise the engagement with your audience. Here we find out what are the best times of the week to schedule(...) Read More
  • 5 of the most useful seo benefits of screaming frog
    Screaming Frog - SEO BenefitsThe best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives some of the best SEO benefits around. Screaming Frog is an easy to use web(...) Read More
  • Browsing google with search intent
  • How to carry out seo analysis using google analytics and google search console
    SEO Analysis Using Google ToolsCarrying out regular SEO analysis using Google Analytics and Google Search Console is key to ensuring an effective and successful digital marketing strategy. By monitoring your site’s performance,(...) Read More
  • Seo plan
  • Seo predictions for 2019
    SEO PredictionsThe world of SEO never stands still, which means early adopters and diligent readers can move ahead in ways that less active website managers cannot. Our SEO predictions for 2019 can help you forge(...) Read More
  • Seo tips for 2019 and beyond
    SEO Tips & AdviceGet the latest SEO tips for improving the visibility of your website in 2019. We look at everything from the power of in-depth content to making the most of meta descriptions. Find out why it pays(...) Read More
  • Google results and serps
  • Best social bookmarking sites for generating website traffic
    Social Bookmarking for SEO & TrafficSocial bookmarking sites offer great off-page SEO and an audience that is already looking for content just like yours. You can generate website traffic using the best social bookmarking sites but,(...) Read More
  • How to run a successful social media competition facebook & twitter
    Social Media CompetitionRunning a successful social media competition Facebook and Twitter requires more than just getting the basics right. You need good planning, an active engagement plan, bold design and the temerity(...) Read More
  • Best free social media scheduling tools in 2019 and beyond
    Social Media Scheduling ToolsHarnessing the power of the best social media scheduling tools can increase productivity and allow you to focus on creating the best content for digital marketing plans. With so many platforms to(...) Read More
  • Ssl and seo essential to retain the trust of users
    SSL and SEOIn this guide, we will explore why SSL and SEO are essential considerations when it comes to website security and digital marketing. Read More
  • What is structured data and how does it impact seo
    Structured Data (Rich Snippets)Structured data is one of the most useful ways to increase the visibility of your website within the search community. From Bing to Google, Yandex to Yahoo! structured data is the universal(...) Read More
  • How to carry out a technical seo audit
    Technical SEO AuditsTechnical SEO audits are an essential reporting tool to give you a clear indicator of how visible your site is in the eyes of the search engines. It can help you identify areas for improvement and(...) Read More
  • Topical authority and critical mass in seo
  • How to carry out effective video marketing on youtube
    Video Marketing Suggestions for YouTubeOne of the biggest social media platforms & largest search engines in the world, video marketing on YouTube offers enormous benefits to your business…as long as you get your strategy right. From(...) Read More
  • No image - digital marketing jargon buster
    Website RequirementsDefining your website requirements is about more than choosing a design that complements your company logo. The key features of online success rely on some tried and trusted strategy development(...) Read More
  • How to check your website speed
    Website Speed ToolsWebsite speed is an essential component of how search engines like Google and Yahoo rank you in their SERPs. It is also one of the main reasons why internet users abandon attempts to visit a site(...) Read More
  • Page load times in seo
  • Wordpress basics for beginners in 2019 and beyond
    WordPress Basics for BeginnersGetting started with WordPress can be a bit daunting if you are a beginner so find out some of the basics of this popular content management system. Here we give you a brief overview of pages,(...) Read More
  • 20 best free wordpress plugins 2019
    WordPress PluginsThe strength of WordPress lies in its flexibility – with over 50,000 plugins available, there’s opportunity to optimise every facet of your online presence. If you’re not taking advantage, you’re(...) Read More
  • Why choose wordpress over wix
    WordPress vs WixWordPress is an online powerhouse, but many web users are tempted by Wix. It offers a simpler interface, but not necessarily a better one for any business serious about their digital presence.(...) Read More
  • How to establish a successful xml sitemap and website structure for seo
    XML SitemapWebsite structure and XML sitemaps play a vital part in SEO by identifying those URLs that you want to be indexed by search engines and those you don’t. Giving Google an accurate & easy to(...) Read More
  • Why choose wordpress web design over yell
    Yell - WordPress vs Yell WebsiteYell is a popular choice in the UK for web design yet WordPress offers many more advantages. From better compatibility and flexibility to choice and range of templates and plugins, from contracts(...) Read More

In our internet marketing glossary, we don’t concern ourselves so much with what each of these terms means but focus more on common questions about how these fit into the practical world of digital marketing.

Most people know that SEO is important for online marketing but do you know what the best business directory sites for SEO are, how to use canonical URLs to boost SEO or what the popular spider tool and crawler software, Screaming Frog, does to optimise your search engine performance?

In this online marketing FAQ, we take the most common but important elements of basic digital marketing terms and apply them to useful key questions to give you actionable answers.

Digital Marketing: Meaning

Also known as online marketing, digital marketing encompasses any method of promoting a brand, product or service using digital media. This includes search engines, paid internet advertising, developing social media channels and using online content to drive traffic to your business.

It also includes other forms of electronic advertising such as electronic mail, using smartphone apps and mobile technology plus display advertising.

Digital marketing, in key terms, is about harnessing the power of traditional marketing methods and applying them through digital technology.

Digital Marketing FAQs

In this glossary, you will learn about various different areas of digital marketing.

For example:

  • Digital marketing and why it is important.
  • The objectives of digital marketing.
  • The advantages and disadvantages of digital marketing.
  • The differences between Push and Pull Marketing.
  • The difference between traditional PR and online PR.
  • The best strategies for online advertising.
  • The differences between direct marketing and digital marketing.
  • What PPC is & how it is different from SEO.

We even take a look at some examples of the most successful online PR and marketing campaigns plus answer some pertinent questions about video marketing, content marketing and ways to create a successful online brand.

All of our online marketing FAQs have advice on how to achieve the best results from your digital marketing strategy.

Social Media: Digital Marketing Lingo

When it comes to battling with your competitors to create engagement with potential and existing customers on social media, the right online marketing tools and strategies can give you the edge.

Knowing the right online marketing terminology can all help but knowing how, and where, to apply this knowledge is key.

Our digital marketing FAQs answer key questions like:

  • How do I run a successful social media competition Facebook and Twitter?
  • Is Pinterest or Instagram better for SEO?
  • What are the pros and cons of Facebook remarketing vs Google remarketing?
  • How do I carry out effective video marketing with YouTube?
  • What are the best free social media scheduling tools?
  • When is the best time of the week to post on social media?
  • What are the best social bookmarking sites for generating traffic?

Covering all of the popular social media platforms like Instagram, Facebook, Twitter, YouTube, Pinterest and Linked In we give you the low down on the best ways to optimise your online presence via social media.

Social media marketing key terms

Social media marketing FAQs

SEO: Digital Marketing Jargon

Our glossary covers all the latest SEO tips and predictions as well as the biggest and best SEO and Digital Marketing Events to Attend.

We also cover important terms and how to apply knowledge to best utilise them with answers to questions like:

  • How different forms of duplicate content can harm SEO.
  • What does bounce rate mean and how does it impact SEO?
  • How does Bing compare with Google for SEO?
  • How to carry out a technical SEO audit.
  • What are the top SEO tips for using robots.txt and mistakes to avoid?
  • How to carry out SEO analysis using Google Analytics and Google Search Console.
  • What is structured data and how does it impact SEO?

Updated regularly with the latest information and trending questions, our SEO online marketing glossary will give you critical information to hone your digital marketing strategy.

Content: Online Marketing Glossary

Understanding the difference between a content writer and a copy writer is just one of the key things we look at in our content digital marketing FAQs.  We take the most commonly used terms and phrases for digital content creation and use these to answer critical questions such as:

  • What can link research tools teach us about writing better content?
  • How to research attention grabbing blog topics.
  • Why choosing WordPress over Wix can have an impact on the SEO for your blog.
  • What are featured snippets (Google Questions) and how can you get your website to show?
  • What are the best video sharing sites for boosting digital marketing?

All of the glossary items give you up-to-date advice on the best methods to increase visibility for your content and to optimise performance for the best results.

WordPress: Digital Marketing FAQ

When it comes to the popular website hosting platform of WordPress, we apply common digital marketing terms in a practical way to demonstrate:

  • The best WordPress plugins that your site shouldn’t be without.
  • Why you should be choosing a WordPress design over a Yell website.
  • The difference between Joomla, Drupal and WordPress
  • WordPress basics for beginners.
  • How to add bulk redirects in WordPress

When it comes to staying up to date with the latest trending terms for WordPress, our glossary has the best actionable strategies to boost the performance of your site.

eCommerce: Basic Digital Marketing Terms

Whether you are using Magento, WooCommerce or other open source eCommerce website, we keep our online marketing glossary up to date with the important answers to questions like:

  • What are the best ways to increase your order value using Magento?
  • What is the Magento marketplace?
  • Why is now the best time to migrate to Magento 2?
  • How can open source be used to create a world class ecommerce website?
  • How does WooCommerce compare to Magento Open Source?

We also keep you informed about the latest tips to boost sales using eCommerce as well as what to look for in an eCommerce Developer.

Website Design: Digital Marketing Key Terms and Website Design

Critical to the success of your digital marketing strategy is the performance of your website and our online marketing FAQs include answers to some important issues, such as:

  • Why your website needs accelerated mobile pages AMP.
  • How to establish a successful xml sitemap and website structure for SEO.
  • Strategies for defining your website requirements.
  • How to check your website speed using Pingdom tools & GT Metrix?
  • How to choose your website domain name

We also answer relevant questions like:

  • How to improve page load times & website speed using Google Lighthouse.
  • How to use VR web design to enhance your digital marketing.
  • How to choose your website domain name.

As well as this you can find examples of creative web design and tips for building a mobile friendly website plus plenty more practical pieces of advice to enhance your online presence.

Opace and Digital Marketing FAQs

Opace is a specialist digital marketing agency providing clients with expert advice and professional support across all aspects online marketing. From SEO & PPC to Web Design, eCommerce and Content Creation, we deliver tailored solutions to help your digital strategy achieve success.

Bookmark this page to ensure you never miss out on the best explanations and applications of digital marketing terms.


Image Credits: kvrkchowdari/Pixabay, typographyimages/Pixabay & mohamed-hasan/Pixabay.



Latest Posts