Editor’s Note: This is an update to our original post titled ‘Master AI Content Using ChatGPT: 25 Killer Marketing Content Ideas Generation Tool’ published in Janurary 2023 providing real-world examples of ChatGPT prompts for marketing content ideas, SEO, social media, eCommerce, PPC, and more.
Table of Contents
In this post we will explore the following topics:
- 1 Introduction
- 2 Using ChatGPT as a marketing content ideas generation tool
- 3 Using ChatGPT prompts for marketing content ideas
- 4 Using ChatGPT prompts for content planning
- 5 Using ChatGPT prompts for research and analysis
- 6 Using ChatGPT prompts for social media, audio & video content
- 7 Using ChatGPT prompts for creating web page content
- 8 Using ChatGPT prompts for eCommerce descriptions
- 9 Using ChatGPT for blog content
- 10 Using ChatGPT prompts for SEO
- 11 Using ChatGPT prompts for paid advertising and PPC content
- 12 Using ChatGPT prompts for emails, email marketing ideas and strategies
- 13 Using ChatGPT prompts to optimise, enhance & refresh content
- 14 Struggling with marketing content ideas and inspiration?
Did you know that the latest AI technologies like ChatGPT can be used to provide a powerful marketing content ideas? Well, leveraging natural language processing, these technologies can help generate compelling ideas and content for your marketing strategy.
With the release of GPT-3, GPT-4 and ChatGPT, it is now possible to brainstorm ideas, plan content, research and analyse data, create social, audio, and video content, write compelling eCommerce descriptions, draft engaging blog posts, optimise SEO, PR and media outreach, email marketing strategies, create ads and emails, and so much more.
We’ve been so impressed that we have even built our very own ChatGPT Powered SEO Content Creator plugin for WordPress and have produced dedicated guides on SEO prompt engineering, SEO analysis using Google Analytics and also Google Search Console.
By tapping into the power of AI and ChatGPT prompts for marketing, the possibilities to generate captivating marketing content ideas are almost endless.
Using ChatGPT as a marketing content ideas generation tool
Using AI content tools like ChatGPT really can help to revolutionise the way content is created.
By using these tools, businesses can create more compelling, engaging, and informative content for their websites and other online platforms in less time and with fewer resources.
However, sometimes, it’s a challenge even trying to think of ways that AI can assist in your daily schedule. This is why we have created this guide titled “40 Killer ChatGPT Prompts For Marketing Content Ideas, SEO, Social Media & More“, so let’s jump in.
Using ChatGPT prompts for marketing content ideas
AI can help generate ideas for content in multiple areas, such as engaging Q&A, PR and media outreach, email marketing, promotions, social media, webpages, blogs, information sources, images and calls-to-action.
Using tools like ChatGPT can be a great way to come up with new ideas for your content. However, understanding how to use ChatGPT prompts for marketing properly is the key to generating great content ideas.
We’ve covered the art of crafting ChatGPT prompts in detail within our guide to ChatGPT prompt engineering and have provided some great tips and formulas, but for examples of how to apply these prompts within a variety of marketing niches, read on.
Generate engaging Q&A ideas for content
Need some help coming up with questions and answers that your audience will love reading? ChatGPT can brainstorm creative and interesting ideas that will capture their attention and keep them coming back for more.
PROMPT: “What are some commonly asked questions about [topic] that can be used to create engaging Q&A content?”
Suggest newsworthy ideas for PR and media outreach
When it comes to getting media attention and public relations, you need to have a story worth telling. Come up with newsworthy ideas that will grab the attention of the media and make your brand stand out from the rest with ChatGPT.
PROMPT: “What are some newsworthy topics or events related to [company/industry] that can be used for PR and media outreach?”
If you are a ChatGPT Plus user, this opens up even more possibilities for real-time analysis and ideas using GPT-4’s web browsing and plugin capabilities.
For example, you can take the above prompt a step further and ask:
PROMPT: “Browse the web to come up with current newsworthy topics or events related to [company/industry] that can be used for PR and media outreach”
Suggest email marketing ideas, strategies and content
Email marketing is a great way to reach out to potential customers and keep existing customers engaged. Using tools like ChatGPT can provide you with ideas and strategies to help you craft content that will send your engagement rates soaring.
PROMPT: “What are some effective email marketing ideas, strategies, and content that can be used to engage subscribers and drive conversions for my [company/industry]?”
Again, using ChatGPT Plus and plugins like Link Reader, you can provide a URL to get a more targeted answer by asking for ideas related to your actual website.
PROMPT: “Review my website [URL] to come up with effective email marketing ideas, strategies, and content that can be used to engage subscribers and drive conversions for my [company/industry]”
Generate ideas for promotions and sales-focused content
Looking for ways to increase sales and attract new customers? With the help of ChatGPT, you can come up with creative ideas for promotions and sales-focused content that will encourage customers to take action.
PROMPT: “What are some creative ideas for promotions and sales-focused content that can drive customer engagement and increase sales for my [company/industry]?”
Generating ideas for social media posts and activity
Social media is a great way to get your brand noticed and engage with your followers. This is simple with ChatGPT, which can be used to brainstorm ideas for posts, activities and campaigns that will drive more people to your page and keep them coming back for more.
PROMPT: “For my [company/industry/campaign] provide 10 engaging ideas for social media posts and activities that can attract and engage followers”
Brainstorm potential web pages for my website
With the help of ChatGPT, you can quickly come up with a list of potential pages for your website. The tool can even suggest URLs, titles, meta data and content for your web pages, allowing you to focus on other important tasks.
PROMPT: “Brainstorm potential web pages that can be included on my website related to [company/industry/product/service] to provide valuable information and engage visitors”
Create 12 months’ worth of blog title suggestions
Need some help coming up with blog titles to keep your website fresh and relevant? ChatGPT can brainstorm ideas, topics, and titles for your blog. It can even suggest a whole year’s worth of title suggestions.
PROMPT: “Provide a list of 12 months’ worth of blog title suggestions for [topic/industry] that will attract readers and generate traffic. Group them by theme and month.”
Recommend related sources of information and subject matter
When it comes to creating content, it’s important to include related sources and subject matter. Find sources of information and subject matter that will complement your content and make it more engaging using ChatGPT.
PROMPT: “What are some authoritative sources of information and subject matter that can be recommended for further reading or research on [topic/industry]?”
Suggest suitable images and media for content
Images and media can help bring your content to life. With the aid of ChatGPT, you can get suggestions for images and media to add to your content and make it more visually appealing.
PROMPT: “Can you suggest suitable images and media that can be used to enhance and complement the content on [topic/subject]?”
Generating ideas for calls-to-action
ChatGPT can come up with ideas for calls-to-action that will help you get your message across and encourage people to take action.
PROMPT: “What are some effective and persuasive ideas for calls-to-action that can be used to encourage user engagement and drive desired actions for my [company/industry/product/service]?”
Using ChatGPT prompts for content planning
AI technology can transform the way businesses work and content planning is no exception. ChatGPT can help you create, manage and optimise content more efficiently and effectively, saving time and money for your business. Find out how ChatGPT can be used for content planning and the many ways it can improve the process.
Creating briefing documents and outlines for copywriters
Want to make sure that your copywriters have all the information they need to create great content? Create briefing documents and outlines that will provide them with the information they need to get the job done with ChatGPT.
PROMPT: “Create a briefing document and outline for my copywriter on [topic/subject] to ensure they have the necessary information and structure to create compelling content?”
Using ChatGPT prompts for research and analysis
With the aid of AI, research and analysis can be conducted faster, allowing for more accurate and efficient results. AI can be used to automate tedious tasks, identify correlations, and extract insights from large datasets. By leveraging the power of ChatGPT, researchers, analysts and even marketers can make more informed decisions and drive innovation.
Suggest data and research for creating informative infographics
Looking for ways to make your content more engaging? With ChatGPT, you can get data and research that you can use to create informative infographics that will capture your audience’s attention and keep them coming back for more.
PROMPT: “Provide data, research and statistics that can be used to create informative infographics on [topic/subject]?”
For this one, we strongly advise checking any facts as ChatGPT is know to hallucinate. Better yet, you can use ChatGPT Plus to browse the internet for factual information or use a plugins like Open Trivia, Polygon for financial data, or Link Reader to process a specific web page, PDF or document.
The way we interact people with and produce digital content can be transformed by AI in a significant way. From social media to audio and video, with tools like ChatGPT, content creators can now take advantage of automated processes and enhanced analytics to create more engaging and impactful content.
Craft company descriptions for social media profiles and business directories
Want to get your business noticed? ChatGPT can help you create descriptions for your social media profiles and business directories that will capture the attention of potential customers and make your brand stand out.
PROMPT: “Craft 10 compelling company descriptions for social media profiles and business directories that effectively communicate the unique value proposition and key offerings of my company: [provide basic company information or URL for ChatGPT Plus]”
Create audio descriptions for podcast sites like SoundCloud
Looking for ways to make your podcasts stand out with ChatGPT? Create audio descriptions for SoundCloud and other podcast sites that will help you reach a larger audience.
PROMPT: “Create compelling audio descriptions for my podcast that accurately represents the content and entices listeners to engage: [provide basic information or URL for ChatGPT Plus]”
Craft compelling YouTube video descriptions and suggest ideas video for titles and tags
Need help creating YouTube videos that will capture your audience’s attention? ChatGPT can help you craft compelling descriptions and come up with ideas for titles and tags that will help you reach a larger audience.
PROMPT: “Write a compelling YouTube video description and popular tags that will optimise visibility and engagement for [provide basic information or URL for ChatGPT Plus]”
Provide social media hashtag suggestions
Want to make sure that your posts get seen? With ChatGPT, get hashtag suggestions that will help you reach a larger audience and increase engagement.
PROMPT: “What are some relevant and effective hashtag suggestions for social media posts related to [topic/industry/product/service] that can increase discoverability and engagement?”
Using ChatGPT prompts for creating web page content
Harnessing the power of AI, web developers, designers and marketers can now create web page content at unprecedented speed and efficiency. From creating sitemaps to writing web page copy, and even optimising content for search engines, AI-driven solutions like ChatGPT are revolutionising how web page content is created.
Develop catchy taglines and straplines
Brainstorming for the perfect tagline or strapline to capture the essence of your brand can be a challenging task. AI-driven solutions like ChatGPT can help you quickly generate a range of creative and engaging options that will help you stand out from the competition. ChatGPT can evaluate millions of data points to determine the most effective words and phrases to catch the attention of your target audience.
PROMPT: “Create 5 alternative catchy taglines for my [company/brand/topic] that effectively conveys the essence and value of what we do: [provide basic information or URL for ChatGPT Plus]”
Provide HTML markup for content
Manually formatting content for your website can be a tedious and time-consuming task. ChatGPT can help you quickly generate HTML code that will format your content in a professional and attractive way. It can even analyse your content and automatically generate HTML tags to provide structure, formatting, and styling for your webpages.
PROMPT: “Revise using HTML markup for formatting and structuring for the following content on to ensure optimal readability and user experience: [provide text or URL for ChatGPT Plus]”
Using ChatGPT prompts for eCommerce descriptions
By harnessing the power of AI, eCommerce businesses can create eCommerce copy and product descriptions that capture the attention of customers and drive sales. With AI solutions such as ChatGPT, eCommerce businesses can quickly and accurately create content that piques shoppers’ interest and encourage them to make a purchase.
Write compelling eCommerce and product descriptions
Writing compelling product descriptions for eCommerce sites can be a challenge, but solutions like ChatGPT can take the hassle out of the process. The tool can scan and analyse existing product information and generate descriptions that are packed with relevant keywords, making them more search engine friendly.
PROMPT: “Write compelling eCommerce and product descriptions that effectively highlight the features, benefits, and unique selling points of [product] to drive conversions: [provide basic information or URL for ChatGPT Plus]”
Using ChatGPT for blog content
Are you having trouble finding new and interesting ways to engage your readers and keep them coming back for more blog content? If so, AI can be a great tool to use. ChatGPT can provide you with the insights, strategies and tools you need to create content that captivates and engages your audience.
Write a complete article or blog posts
Creating a complete article or blog post can be a daunting task, but AI can help. ChatGPT can scan existing content, identify relevant keywords, and suggest topics and angles that can be used to create engaging and informative articles.
PROMPT: “Write a complete article or blog post on [topic/subject/keyword] that provides valuable insights, engages readers, and encourages social sharing. Make sure you provide a unique take on the topic.”
Summarise large amounts of text for use in introductions and conclusions
Summarising large amounts of text for use in introductions and conclusions can be time-consuming, but AI can make it easier. ChatGPT can quickly scan through text, identify the main points and craft concise summaries that will be engaging and informative.
PROMPT: “Summarise the following text to create concise overview and highlight key points: [text input]”
Using ChatGPT prompts for SEO
AI is radically transforming the way SEO is done. From keyword research, automated optimisation, incorporating relevant keywords within your text, and enhancing existing meta data for webpages, through to advanced analytics, the benefits are vast.
Discover why AI is becoming the go-to tool for SEO optimisation, and how you can leverage this technology to gain a competitive edge. AI SEO is a large topic in its own right. For everything you need to know about using ChatGPT for SEO, check out our experiments and find a step-by-step guide here.
Undertake keyword research and analysis
Keyword research is an essential part of optimising content for organic search engine rankings. ChatGPT can help by scanning existing content, identifying relevant keywords and suggesting alternative phrases and words that can be incorporated into the text.
PROMPT: Generate a list of relevant keywords for a website focused on [topic/subject/product/service]
Analyse keyword data from Google Analytics and Google Search Console
We have created two separate guides on this topic that are jam-packed with useful prompts for analysing keyword data, actually any kind of data that can be exported in CSV format:
Here are some of the sections dedicated to keyword analysis:
- Identifying Trends, Gaps & Growth Opportunities using Google Search Console
- Identifying High-Value Keywords with Google Analytics
- Using ChatGPT to conduct keyword research and identify high-value keywords
- Analysing keyword performance and identifying optimisation opportunities
- Uncovering new keyword opportunities and expanding keyword strategies
Optimise SEO meta data based on keywords and suggestions
SEO meta data optimisation is a crucial part of improving organic search rankings. ChatGPT can scan content and suggest relevant keywords that should be incorporated into meta data, as well as suggesting changes that can be made to make pages more search engine friendly.
For a more in-depth explanation and examples, please visit the following guide on using ChatGPT as a meta data creation tool.
Incorporate relevant keywords within text
Incorporating relevant keywords into text is essential for improving organic search engine rankings, but it can be tricky to get the balance right. ChatGPT can scan existing content and suggest keywords that can be used to make text more search engine friendly without compromising the readability of the text.
PROMPT: Revise the following text to integrate the keyword “[keyword]” naturally into the text: [text input]
Enhancing existing meta data for webpages
Enhancing existing meta data for webpages is an important part of optimising content for organic search engine rankings. AI can scan existing meta data and suggest changes and additions that can be made to make pages more search engine friendly.
PROMPT: Improve the following meta data based on [keywords/input]: [existing meta data]
Using ChatGPT prompts for paid advertising and PPC content
Want to create ads that will capture the attention of potential customers? Advertising and PPC (Pay-Per-Click) content can be greatly enhanced by AI. To name a few applications, ChatGPT can help you craft ad copy for Facebook or Google Ads, suggest structured snippets and callouts for Google Ads, target the right audiences, and increase conversions.
Write ad copy for Facebook or Google Ads (PPC)
Writing ad copy for Facebook or Google Ads (PPC) can be a challenge. With ChatGPT, the tool can scan existing content, identify relevant keywords, and suggest copy that is optimised for PPC campaigns.
PROMPT: Create compelling ad copy for a Facebook ad promoting [provide campaign details]
Suggest structured snippets and callouts for Google Ads
Suggesting structured snippets and callouts for Google Ads can be a tricky task, but AI can take the hassle out of the process. ChatGPT can scan existing content, identify relevant keywords and suggest structured snippets and callouts that can be used to make ads more attractive to potential customers.
PROMPT: Propose structured snippets and callouts for a Google ad promoting [provide ad details]
Using ChatGPT prompts for emails, email marketing ideas and strategies
AI and email can be a powerful combination. With AI, you can create targeted campaigns and use predictive analytics to better understand your customer’s preferences and behaviours, resulting in more effective and efficient email marketing strategies. Using ChatGPT you can draft emails, personalise content, create templates, and even produce sales-focussed email marketing content.
Draft engaging email templates for marketing campaigns
Reach a larger audience with AI-generated email templates designed to engage and retain customers. Use ChatGPT to craft personalised messages that capture attention and build relationships. Refine content to make it more effective, from restructuring and translating to revising and correcting.
PROMPT: Write an engaging email template to promote [provide details]
Create personalised templates for blogger and influencer outreach
Make your outreach campaigns more personalised and effective with AI-generated email templates tailored to each blogger or influencer. Utilise ChatGPT to craft unique messages that align with their interests and values.
PROMPT: Create a personalised email template to reach out to influencers for a collaboration opportunities for the following [keyword/industry/topic]
Draft reusable email template for use with customers and suppliers
Utilise AI to craft reusable email templates that can be used for customer and supplier communication. Use ChatGPT to create language and tone that is appropriate for each audience, helping to build trust and loyalty.
PROMPT: Develop a reusable email template for following up with customers and suppliers after a product purchase: [provide basic details]
Using ChatGPT prompts to optimise, enhance & refresh content
Leverage AI to make sure your content is always up to date, relevant, and engaging. Offering powerful tools to optimise, enhance, and refresh content quickly and efficiently, AI can be a powerful aid.
With its ability to automate and streamline the content creation process, ChatGPT can help to identify areas of improvement in existing content, suggest new ways to approach topics, and even create entirely new content from scratch.
Suggest new content ideas based on existing material
Let AI suggest new content ideas based on existing material, ensuring that your content stays fresh and relevant. With ChatGPT, identify opportunities for expansion, that can help increase engagement and build a loyal following.
PROMPT: Generate fresh content ideas for based on the following: [provide text, CSV or URL if a ChatGPT Plus user]
Restructure existing content into journalistic styles and formats
Leverage AI to restructure existing content into journalistic styles, helping to capture the reader’s attention and tell better stories. Utilise ChatGPT to create powerful and compelling headlines, and customise content for maximum impact.
PROMPT: Transform the following text into a news article, ensuring it’s written in a newsworthy and journalistic style: [provide text or URL if a ChatGPT Plus user]
Covert lengthy text to bullet points and vice versa
Convert lengthy text into bullet points and vice versa with AI, making content easier to read and understand. ChatGPT can identify key points and create logically structured content.
PROMPT: Convert this detailed text into a concise bullet-point list: [provide text, CSV or URL if a ChatGPT Plus user]
Translate content for use on multi-language websites
Let AI translate content into multiple languages, helping to reach a wider audience and broaden your reach. Create accurate translations that are free from errors and consistent in tone with ChatGPT.
PROMPT: Translate the following text from [language] to [language]: [provide text, CSV or URL if a ChatGPT Plus user]
Revise to include headings and a table of contents
Use AI to revise content to include headings and a table of contents, making it easier to navigate and find key information. This will help to create a clear and intuitive navigation, helping to ensure readers can find the information they are looking for.
PROMPT: For the following text, provide an outline in the form of a table of contents: [provide text, CSV or URL if a ChatGPT Plus user]
Review, enhance and update outdated content
Let AI review, enhance and update outdated content, ensuring that your readers are always getting the best information. Utilise AI to identify opportunities for improvement and create content that is fresh and relevant.
PROMPT: Review and update this old article so that it’s fresh, engaging and provides a unique take on the subject. Add more detail where you can: [provide text, CSV or URL if a ChatGPT Plus user]
This one works best when using GPT-4 with web browsing or plugin capabilities to ensure the new content is accurate.
Correct capitalisation, spelling, and grammar
Make sure your content is error-free with AI-enabled capitalisation, spelling and grammar checks. Detect and correct errors and typos with ChatGPT to ensure a professional and polished finish.
PROMPT: Revise the following text to fix any capitalisation, spelling, and grammar errors: [provide text, CSV or URL if a ChatGPT Plus user]
Revise existing content to make it unique
Make sure your content is unique with AI-driven revisions to existing content. ChatGPT can identify opportunities to add new perspectives, delete redundant information and create engaging content.
PROMPT: Rewrite this text to make it unique and avoid duplicate content issues: [provide text, CSV or URL if a ChatGPT Plus user]
Condense text for conciseness and impact
Use AI to condense text for conciseness, making your content more direct and to the point. Identify opportunities to cut out unnecessary words and phrases with ChatGPT, helping to create succinct and impactful content.
PROMPT: Condense this lengthy text into a concise and impactful version: [provide text, CSV or URL if a ChatGPT Plus user]
Rephrasing text for different tones and styles
The power of language lies in its ability to convey a wide range of emotions and tones. Tools like CHatGPT can help make this process easier by suggesting rephrasings of text to achieve specific tones and styles. For example, you can quickly and easily ask for content in different styles, such as:
- make the text more compelling
- revise so that the content is more engaging
- rephrase all text in a formal style
- update the introduction to make it more inspiring
- and so on.
PROMPT: Rephrase this text into a [style/tone] tone for [intended purpose]: [provide text, CSV or URL if a ChatGPT Plus user]
Examples of styles and tones can include:
For a more in-depth list, see our prompt engineering guide.
Struggling with marketing content ideas and inspiration?
If you’re a marketer, you know how difficult it can be to keep up with the demand for fresh and engaging content. You’re constantly trying to come up with new ideas and strategies that will capture your audience’s attention. It can be a challenging task, especially when you have to juggle multiple projects at once.
Fortunately, there is now a way to make this process more manageable using tools like ChatGPT for marketing content ideas and support. It’s even more powerful when you have access to the latest GPT-4 model with web browsing and plugin capabilities. For website owners, there’s even a wide range of ChatGPT WordPress plugins available to assist with SEO, social media and content creation without even needing to leave their website.
In this guide, the focus has been on ChatGPT but you can also experiment with other tools such as Microsoft’s Bing Chat or Google’s Bard, which we have compared in detail here. AI content tools like these are capable of taking the guesswork out of content creation, generating ideas and strategies that can help you produce creative and engaging content. Not only that, they can increase productivity, enhance quality, and even help automate content creation tasks in bulk. It’s a no-brainer, so give ChatGPT a whirl today. Try some prompts of your own for marketing content ideas and see how it can help.
For those concerned about the potential risks of using ChatGPT, check out our latest article on AI content detection tools, which explores the latest names on the scene including GPTZero, Open AI’s new AI Classifier tool, and more.
We hope you found our ideas useful. What do you think about the capabilities of this exciting tool? Is it here to stay? Do you have other examples that show how ChatGPT prompts can be used to come up with content and marketing ideas? If so, please leave a comment below.