Traditional PR and digital PR serve the same fundamental purpose - to enhance a brand's visibility and reputation. However, the methods and mediums used are quite different. Traditional PR primarily focuses on offline channels such as print media, television, and radio. These can of course be effective for reaching certain demographics, but they often don't result in a digital footprint, meaning the stories may not be found online. This, in turn, means they tend not to support your SEO and link building endeavours, or drive traffic to help with online marketing. Traditional PR is usually more costly than digital PR as well.
Digital PR, on the other hand, is all about leveraging online channels. It focuses on online media relations, content marketing, social media, and influencer marketing. Digital PR not only helps in creating stories worth talking about but also ensures these stories are shared across the digital landscape. This results in high quality backlinks, increased website traffic, and improved organic rankings in search engine results.
In this day and age, where consumers are mainly turning to the internet for information, SEO PR is more important than ever. It allows for real-time communication, wider reach, and measurable results, as well as playing a crucial role in an integrated marketing strategy, complementing other online marketing efforts like SEO and social media.