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Face-to-Face or Online SEO Training

Want to remain in control of your own SEO? We can teach you the skills and knowledge you need to keep it in-house.

Whether you would prefer face-to-face or online SEO training which we can deliver remotely using Skype, Zoom or any other video conferencing platform, we’re here to help you to build the SEO skills needed to take your website and digital marketing to the next level.

What’s more, is that you’ll be learning from some of the very best in the business. We’re proud to have an experienced team of SEO trainers and facilitators here to show you the ropes and provide a guide to all things SEO.

Benefits of learning SEO

Here’s what you can hope to achieve:

  • Understand the basics of SEO and best practice
  • Learn how to carry out competitor research and identify the right keywords
  • Learn how to write for SEO and your audience
  • Learn how to apply on page SEO techniques
  • Learn how to apply effective off-page SEO strategies
  • Learn how SEO and search is changing
  • Appreciate the impact of Google algorithm updates, including Panda, Penguin, Hummingbird, Medic (E-A-T) and how to avoid Google penalties
  • Implement tools to monitor and review the effectiveness of your SEO
  • Have a practical action plan for progressing the SEO in-house

Whilst you could just outsource your SEO services to a digital marketing agency such as Opace, there are a lot of other benefits to learning these skills in-house. If this wasn’t enough reasons, undergoing SEO training will help you to better qualify potential SEO agencies in the future, enabling you to see through any ‘smoke and mirrors'.

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Improve skills

You and your team can learn valuable SEO skills. There’s nothing more valuable than improving in-house skills.

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Improve rankings

Through our SEO courses, you will learn a number of different ways to improve your search rankings.

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Onpage SEO

We’ll teach you how to optimise your website using technical SEO best practice so you can achieve even better rankings.

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Motivate your team

Boost team morale with our tailored SEO classes. Your employees will love that you’re investing in their futures at your company.

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Offpage SEO

From ethical link building to social media marketing, we can show you all the different ways to achieve good off page SEO.

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Lower your costs

Learn SEO so you don’t have to rely on a digital agency. Keeping things in-house will result in significant cost savings.

Our SEO training courses

Here’s an overview of what you will learn during our SEO training:

  • Introduction to SEO
  • Google algorithm updates & penalties
  • SEO checklists
  • Keyword planning
  • SEO research and competitor analysis
  • On page SEO and technical optimisation
  • Off page SEO and inbound marketing
  • SEO and website copywriting
  • SEO strategy and action plans
  • SEO tools
  • Competitor research for link building
  • Link building strategies
  • Social media, blogging and content marketing
  • Getting to grips with Google and Bing Webmaster Tools
  • 301 redirects, canonical tags and duplicate content
  • Getting the most from Google Analytics
  • Things you can do to improve click-throughs and conversions
  • SEO plugins and best practice for common CMS platforms
  • Social media best practices and tools (time permitting)

Due to COVID-19, we’re currently providing online SEO training classes via Skype or Zoom. Don’t worry, we can cover all the same bases that we do during face-to-face training using a mixture of video conferencing, voice and screen sharing.  

We offer a range of different options and ongoing support:

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Individual sessions and workshops available

If you learn better alone, we can offer 1:1 sessions on a wide range of SEO topics. Alternatively, you can learn in-depth SEO techniques as a team with our group workshops, helping you to lean from each other and share experiences. Our online SEO courses can be delivered on a 1:1 basis via Skype or Zoom.

Ongoing support

Need a refresher course or help with a particular SEO topic? We provide on-going SEO support to keep you at the top of your game. And when the SEO course comes to an end, we’ll be on the other end of the phone or email to support you.

Flexible options

Learn 1:1, as a group, online, at our HQ or at your workplace – the choice is yours! We’ll tailor our SEO training courses to meet your needs.

We’ll train online, at your premises or ours

Visit our headquarters for your training, undertake the classes online or we can visit your workplace to provide SEO workshops.

It’s not all about SEO

We go beyond simply covering SEO topics, to teach you about social media and content marketing, blogging and other important elements that will affect your website.

Latest advice, trends, hints and tips from our SEO blog

Drop us a line, email or hook up with us on social media

Working with a Birmingham web design and SEO digital agency

Types of SEO training we provide

Beginner and intermediate

Are you a beginner or do you have a little SEO knowledge? Let us know so we can build a course around your needs.

1:1 or group sessions

Tell Opace whether you’d rather have a one-to-one session with our SEO experts or a group workshop.

Online or in person

Carry out the SEO training online, visit us, or we can come to you? Either suits us!