Learn Search Engine Optimisation Fundamentals

SEO Courses in Birmingham & Online

Frustrated with trying to decipher your keywords from backlinks, or SEO from PPC? Unsure if your SEO agency is delivering what they say? Want to be in control of your own SEO? It's time to consult the experts at Opace.

For over 15 years, we have been offering the most comprehensive SEO courses in Birmingham and empowering businesses like yours with the skills to get ahead. With flexible 1:1 or group SEO courses available at our Birmingham office, your premises, or even online via Skype, Teams, or Zoom, our dedicated SEO trainers are on hand to guide you toward success.

SEO course from Opace

All of our trainers are SEO specialist with advanced skills and dedicated to equipping businesses like yours with the knowledge to succeed. Since 2008, our team has been providing search engine optimisation services,consultancy,strategy, and bespoke courses, to businesses of all shapes and sizes. It's fair to say we have a lot of experience. From beginner to advanced SEO, there's no one-size-fits-all package when it comes to SEO training. That said, common themes do come up, and here are some of the topics you can hope to cover:

  • Understanding SEO basics and best practice
  • Reviewing your business goals and objectives
  • Carrying out keyword research
  • Undertaking search engine analysis and optimisation
  • Establishing SEO strategies and action plans
  • Auditing previous technical and on-page SEO work
  • Assessing UX and page experience metrics, including page speed and core web vitals
  • Practising how to write for SEO and your audience
  • Putting in place off-page SEO strategies
  • Implementing ethical approaches to overcome Google penalties
  • Understanding the differences between Google SEO and Bing SEO
  • SEO copywriting and website optimisation
  • Utilising SEO tools like Google Analytics and Google Search Console
  • Building Domain Authority using content marketing and link building
  • Growing Topical Authority using your website content
  • Applying actionable SEO processes to drive measurable improvements
  • Essential SEO skills for success

Interested? Get in touch to speak with an SEO consultant and begin your journey to mastering SEO today. With our comprehensive courses covering the latest SEO practices and processes, you'll learn the SEO techniques, knowledge and tools you need to optimise your website and get ahead in search engines like Google and Bing.


Testimonial from Acorns Children's Hospice

From SEO training, to website development and on-page SEO support, we worked with Acorns for nearly a decade to help develop their digital strategy.

We get a great deal of support with SEO, which is really important to us and we’re starting to see some really good results from that work. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed, to help us develop year on year to the point where we’re looking for some high profile wins and good outcomes for Acorns.
-Dawn CurnynDigital Marketing Manager

SEO Course From Opace

Benefits of Learning Search Engine Optimisation

Whether based in the West Midlands or further afield, our SEO trainers are here to help. By mastering search engine optimisation through our courses, you'll be equipped to navigate the landscape of major search engines effectively. You'll understand the seo basics and be able to develop business skills that will help you conduct effective SEO in-house.

Here are some of the outcomes you can expect:

New SEO skills

You and your team can learn valuable SEO skills. There’s nothing more valuable than improving in-house skills.

Improved rankings

Through our SEO courses, you will learn a number of different strategies and techniques to improve your search rankings.

Superior content
A motivated team

Boost team morale with our tailored SEO classes. Your employees will love that you’re investing in their futures at your company.

More authority

From ethical link building to social media marketing, we can show you all the different ways to promote your website and boost your Domain Authority.

Reduced costs

Learn SEO so you don’t have to rely on expensive agency costs. Keeping things in-house will result in significant cost savings.

SEO training with Opace

Here’s an overview of the support and styles of training you can expect from us.
opace digital agency transparent logo

Birmingham SEO training

For West Midlands based businesses or those that prefer a more intimate setting, we can run a Birmingham SEO training course from our office in Rubery, or we can come to your premises and train on-site. Our SEO trainers will work flexibly to suit your needs and requirements.


Online SEO training

Due to COVID-19, we saw an influx of requests for online SEO training courses. During this period, we delivered SEO classes via Teams, Skype or Zoom. These were very effective and allowed trainees to learn from the comfort of their homes or workplace. Our online classes are now even more popular than our Birmingham SEO training classes. Don’t worry, we can cover all the same bases that we do during face-to-face training but using a mixture of video conferencing, voice and screen sharing.


1:1 or group courses

Learn 1:1 or as a group – the choice is yours! Whether you are looking to turn your advance your personal SEO knowledge or bring everybody in your team up to the same level, we’ll tailor our SEO training course to meet your objectives.

Practical learning

Endless talking isn't an enjoyable or effective learning approach for anyone. We try to keep the talking to a minimum and maximise the practical learning through hands-on workshops.


We cover more than just SEO

We go beyond simply covering SEO topics, to teach you about social media and content marketing, blogging and other important elements that will affect the overall success of your SEO and digital marketing.

Ongoing support

Need a refresher course or help with a particular SEO topic? We provide ongoing SEO support to keep you at the top of your game. And when the SEO course comes to an end, we’ll be on the other end of the phone or email to support you.

Frequently Asked Questions (FAQs)

What can I expect to learn from your SEO courses?

Our courses cover a comprehensive range of topics to help you master search engine optimisation. You will learn to understand SEO basics, best practices to carry out keyword research, how to establish SEO strategies, audit previous technical and on-page SEO work, implement ethical approaches to overcome penalties, and practice link building, among many other skills. By the end of our course, you'll have the skills and knowledge to optimise your website and improve its visibility on search engines like Google and Bing. Our trainers are all SEO specialists, qualified in both SEO and delivering training.

Why should we pay Opace to teach us SEO?

There are free SEO courses online courses and even government-funded SEO courses available from time to time.

As much as we like meeting new customers, we always suggest taking advantage of the free training first. Our courses are for those who want a more personal and tailored approach. As well as being a friendly bunch, we have over 15 years of experience in delivering successful SEO projects and always stay up-to-date with the latest industry news and algorithm changes to ensure our recommendations stay on the right side of search engines. So if you're looking for a more intimate learning environment, where you get one-to-one time with an SEO trainer able to dedicate their time specifically to you and your business, get in touch.

Do you only provided SEO courses in Birmingham?

We offer flexible 1:1 or group SEO courses in Birmingham and around the West Midlands from our premises or yours, but we also provide courses online using Skype, Teams, or Zoom, for those further afield. Even if you're local, many customers prefer remote online training so they can learn from the comfort of their own homes or workplaces. We'll accommodate you no matter your preference. We also provide all course materials and refreshments throughout the day and one of our SEO consultants will speak with you beforehand to plan the agenda.

Who are these courses suitable for?

Our courses are suitable for anyone interested in gaining a basic understanding of SEO to those looking to advance their skills. This includes marketing staff, managers, executives, CEOs, and individuals looking to develop business skills. Prior knowledge of HTML and marketing would be advantageous but is not a requirement.

When will I see results and how can I monitor my progress and success in SEO?

You will learn how to monitor your SEO success and measure ROI throughout the course. We will guide you on how to use tools like Google Analytics, Google Search Console, and Bing Webmaster Tools, as well as other free SEO tools and browser plugins. This will enable you to monitor search engine rankings, link building efforts, website traffic, and other web statistics. With regards to how fast you see results, this will depend on a range of factors, for example:

  • How much you understood from the course and whether you did your homework
  • How quickly and effectively you implement your training
  • Domain factors, such as the age and authority of your site
  • External factors, such as how quickly Google crawls and indexes any changes you make

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