On Page SEO Audits & Optimisation Services

Building Solid Technical SEO Foundations For The World’s Leading CMS & eCommerce Platforms For Over 15 Years

Welcome to Opace. Our technical SEO team, armed with a wealth of expertise and specialist tools, are ready to conduct a meticulous on page SEO audit on your website, ensuring every aspect is fine-tuned for optimal search engine visibility.

Whether you need site speed optimisation, tuning for core web vitals, or an intricate analysis of all page SEO factors, we've got you covered. Navigating the labyrinth of technical SEO can be daunting, especially for complex eCommerce and CMS websites. That's where our professional technical SEO services come into play. We're not just technical SEO experts; we're your partners in boosting your organic search performance and propelling your website to the top of search engine results pages.

Technical SEO services and On Page SEO for eCommerce platforms and websites of all shapes and sizes

From addressing SEO problems during website migrations to eliminating duplicate content, we're committed to enhancing your website's performance and experience for both users and search engines. We leverage the data from tools like Google Search Console, Google Analytics, and our own internal software, in conjunction with our specialist SEO auditing services, to identify and rectify technical issues, ensuring your site is primed for success.

Ready to embark on your SEO journey? Contact Opace today to get started. Together, we can unlock your website's full potential and set the stage for your online success.


Technical Audits

Technical audits and on page SEO services designed to uncover and rectify any factors holding you back. From site speed issues to meta data errors, incomplete structured data, URL canonicalisation problems, server configuration issues, and any other technical nuance, we have you covered!

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SEO Results

Every SEO success story starts with an audit.

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On Page SEO Services & Technical Implementation: What We Do

Our team has decades of experience helping all kinds of businesses achieve excellent rankings by applying our robust on page SEO services and unique methodology. As a leading technical SEO agency, we offer a comprehensive range of both SEO and technical services, ensuring your site is primed for search and ready to attract organic traffic.

Our capability to support you goes beyond technical SEO. We understand the importance of both on page and off page SEO, and we're here to guide you through the entire process of search engine optimisation.

Ultimately, our goal is to help you achieve higher search rankings, increase organic traffic, and of course, drive growth for your business in the best possible way.

Technical analysis

Opace’s experts will analyse your website and determine its strengths and weaknesses regarding technical SEO. This will cover all aspects of on page SEO and technical elements which can impact your rankings.

Internal linking & navigation

We’ll thoroughly check your internal linking, sitemap and navigation to ensure your pages have the best chances of being found by Google. We'll also check your outbound links while we're there.

Keyword research

Keywords play a KEY role in SEO but are you ranking for the most relevant keywords? From NLP and LSI keywords to branded Keywords, we'll identify the best target keywords for your business.

Meta tags & keyword optimisation

Our highly skilled technical SEO specialists will optimise your web pages, meta tags, keyword usage and densities, and overall content structure to help it rank better fr your target keywords.

Site speed optimisation

Site speed, performance, and optimising for core web vitals are all important SEO ranking factors and essential in ensuring you can provide a great experience for both users and search engines.

SEO tools & analytics

We’ll set up the essential SEO tools including analytics software, rank trackers, Bing Webmaster Tools, Google Search Console, and any others required to help achieve the improvements needed.


Start your journey with Opace today. Based in Birmingham, we're a seasoned technical SEO agency renowned for its comprehensive on-page SEO services. With a keen eye on Google's ever-evolving search algorithms, our team is committed to delivering results-driven solutions, and tackling everything from crawl errors and broken links to complex website migrations, all while enhancing your SEO rankings and organic traffic.

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Approachable and friendly

The Opace team is made up of a friendly bunch of people who simply love what they do. We’ve got great social skills (especially for geeks) but we're also great with all things technical.


Integrated marketing strategies

We don’t believe On Page SEO should be a standalone solution. Instead, we aim to combine it with Off Page strategies such as social media, content marketing and great web design to achieve fantastic results for our clients.


Passionate team

Our team in Birmingham has a wealth of experience in On Page SEO and technical optimisation, making them the ideal team to work with. They’re passionate about what they do and enjoy keeping up to date with the latest trends and news.


Amazing results

Search engine friendly sites that are well optimised are easier to crawl and will encourage regular indexing. Opace will work on optimising your site for search engines but our ultimate goal is to deliver a better user experience for your customers, so they like what they find and come back again. Improving your online visibility through search and social media will lead to increased traffic and sales.

Frequently Asked Questions (FAQs)

What elements are included in an on page and technical SEO service?
Key factors in on page and technical SEO are listed below:

  • Website Structure & Navigation: A well-structured website makes it easier for search engine spiders to crawl and index your site.
  • URL Structure: URLs should be SEO-friendly, meaning they should be clear, concise, and include relevant keywords.
  • Page Speed & Core Web Vitals: Site speed is a crucial factor in SEO. Faster-loading pages provide a better user experience and are favoured by search engines.
  • Mobile-Friendly Design: With the majority of web traffic coming from mobile devices, having a mobile-friendly design is essential.
  • SSL Certificate (HTTPS): Secure websites (HTTPS) are given preference over non-secure ones (HTTP) in search results.
  • XML Sitemap: An XML sitemap outlines the structure of your website and all of its pages.
  • Robots.txt File: This file tells spiders and bots which pages or sections of your site to crawl or not to crawl.
  • Canonical Tags: These help prevent duplicate content issues by telling search engines which version of a page to index.
  • 404 Errors and Redirects: Broken links can harm your site's SEO. Use 301 redirects for deleted pages and fix any 404 errors.
  • Structured Data: This helps search engines to relate to the content on your site and can enhance your visibility on SERPs.
  • Meta Tags: This includes meta titles and meta descriptions, which provide a summary of your page content in search results and for users.
  • Internal and External Linking: Properly linking to your own content (internal links) and to other relevant sites (external links) can boost your SEO.
  • Keyword Optimisation: This involves using relevant keywords in your content, meta tags, URLs, and alt text.
  • Image Optimisation: Images should be properly formatted and include alt text as this supports accessibility and allows search engines to understand the image content.
  • Duplicate Content: Ensure your site doesn't have duplicate content, which can harm your search rankings.
  • H1 Tags and Subheadings: These help structure your content and make it easier for search engines to digest.
  • Website Migrations: If done incorrectly, a website migration can lead to a loss in organic traffic.
  • Search Engine Spiders and Crawlers: Understanding how these work can help you optimise your site for better crawling and indexing.
  • Crawl Errors: These should be fixed to ensure search engine spiders can properly crawl and index your site.
  • Latent Semantic Indexing (LSI) Keywords: These are related keywords that help search engines to understand the context of your content.
  • NLP Keywords: These consider natural language and conversational queries, which are becoming increasingly important with the rise of voice search.
  • Outbound Links: These are links that point to other websites from your website.
  • Site Speed: The loading speed of your website can significantly impact your SEO.
  • Website Migrations: This involves moving your website from one domain to another, one host to another, or changing your website's structure.
  • Technical SEO Implementation: This involves implementing various technical SEO strategies to improve your website's visibility in search results.
  • Search Engine Friendly Content: Content should be written in a way that it can be easily understood by search engines like Google and Bing.
  • Technical Issues: Any technical issues on your website should be fixed to ensure a smooth user experience and improve your SEO.
  • Broken Links: These are links that lead to non-existent pages.
  • Structured Data: Like meta data, this is a type of data that helps search engines understand the content on your website, enhancing your visibility on SERPs.

This list isn't exhaustive but factors like these help your website content to be found and rank appropriately in search results.

What is the difference between on page SEO and off page SEO?

On-page SEO refers to the process of optimising individual web pages to rank higher and earn more relevant traffic in search engines. It includes aspects like meta title tags, meta descriptions, internal links, keyword usage in your content, and more. Off page SEO, on the other hand, refers to all the activities you do away from your website to raise the ranking of a page in search engine results, such as backlinks, social signals, and other off-site practices that could potentially improve your search engine rankings and organic traffic.

Is technical SEO the same as on page SEO?

Technical SEO and on page SEO are not the same, but like on site SEO, they are all related and crucial components of an effective overall SEO strategy. On page SEO refers to the practice of optimising individual web pages in order to rank higher and attract more relevant traffic in search engines, whereas technical SEO refers to the aspects of SEO that are crucial for search engines to properly crawl and index your website. This includes factors like website speed, mobile-friendliness, XML sitemaps, SSL certificates, structured data markup, and more. Along with on site and off site SEO, both are necessary for a successful SEO strategy.

How does on site SEO differ from on page SEO?

On site SEO and on page SEO are often used interchangeably, but they do have slight differences. On page SEO refers to optimising the content and HTML source code of a single page, whereas on site SEO refers to optimisation activities on a website level, which includes on page SEO plus site-wide aspects like sitemaps, indexing, and more. Our technical SEO service includes both.

What is the importance of keyword research in SEO?

Keyword research is a crucial SEO task that involves identifying popular words and phrases people enter into search engines. It's all about understanding the language your potential customers are using to find the products or services you offer. By understanding and using these keywords in your website content, you can improve your chances of ranking higher in the search results.

What are the different types of keywords in SEO?

There are several types of keywords, including primary keywords, long-tail keywords, LSI keywords, NLP keywords, branded keywords, geo-targeted keywords, and intent-based keywords. Each type serves a different purpose and can help your website rank for a variety of search queries. Our on page SEO services help you to apply these effectively. 

How does technical SEO improve search engine rankings?

Technical SEO improves search engine rankings by making your website easier for search engine spiders to crawl and index. It involves optimising your site structure, improving site speed, ensuring mobile-friendliness, fixing broken links, and implementing structured data. All these factors contribute to a better user experience, which search engines reward with higher rankings.

What are the benefits of using services from a technical SEO agency?

A technical SEO agency like Opace offers a range of services that can help improve your website's visibility in search engine results. These services include on page SEO audits, site speed optimisation, tuning for core web vitals, analysis of all page SEO factors, and more. We also address SEO problems during website migrations and eliminate duplicate content, ensuring your website performs optimally for both users and search engines.

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