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X Marks The Spot. Twitter Marketing & Management Services From Opace
Twitter (now branded 'X') is a powerful social media marketing platform for businesses but it's often a tough one for users (both businesses and non-business) to grasp. That's why we have been offering Twitter marketing services to businesses for a decade.
What is Twitter? A short-form or long-form social media platform?
Originally created as a microblogging or short-form content platform, Twitter's strategy was to allow users to stay connected through the quick and frequent exchange of messages (Tweets). With character counts growing from 140 to 280 characters for Tweets, Twitter still very much fits this vision for free users. However, since being taken over by Elon Musk and rebranded as 'X', the platform now allows a character count of up to 25,000 for paid Twitter Blue users. That's ~5K words and long enough for an entire white paper.
We're not surprised if you are. Short-form and microblogging content is a challenge for many to understand. Getting this right is a science. Long-form content is now an option for paid users, but is Twitter the right choice?
This is where our expertise comes in as a Twitter management agency. Luckily, Opace are here to help you to get the most out of this fast-paced and fast-changing social media site. We have years of experience using Twitter and it’s one of our favourite platforms for marketing!
Interested? Get in touch today.
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