Off Page & Technical SEO Audit Services

Boost Your Search Engine Rankings with Our SEO Auditing Services

Curious about how our SEO audit service can benefit your business? With decades of experience delivering SEO to clients of all shapes and sizes, our expert team will perform a deep dive into the organic performance of your site and identify any gaps that may be hindering your site's visibility.

Designed to help support your internal marketing efforts, our SEO audit will provide a detailed analysis of your website's on-page and off-page SEO. By using advanced SEO audit tools, including backlink checkers, Google Search Console, and Google Analytics, we'll provide a complete technical SEO audit, ensuring your wesbite can easily be found by your target audience on search engines like Google and Bing.

Our service leverages cutting-edge SEO technology to check for duplicate content, technical issues, internal and external link factors, site structure, meta data, core web vitals, indexation, and much more. Through precise analysis, our audit report will outline our findings and recommendations in an easy-to-understand format, enabling you to take full control of your SEO.

Ready to take your SEO efforts to the next level? Get a free consultation today by getting in touch and gain valuable insights into how our SEO auditing services can help.


SEO Auditing

From interactive SEO audit reports to completely bespoke SEO audits based on your individual needs and requirements, we have a range of options to suit all budgets and needs.

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SEO Results

The best SEO results always start with an SEO audit.

Website SEO Audit Services

What’s Included?

Over the past decade and more, search engines like Google have updated their algorithms to utilise AI and become a lot clever at identifying the best quality sites but also penalising sites for poor quality content and unnatural SEO tactics.

This is of course a positive, but Google for example, uses over 200 ranking factors to determine how, where, and whether a website should rank in its search results. Only Google knows the exact formula, but with a proven track record delivering outstanding SEO results and helping clients to recover from penalties, we are well placed to help highlight your site's SEO strengths and weaknesses.

Through our thorough SEO auditing process, you will get a detailed report together with practical advice and actionable recommendations based on our in-depth knowledge, expertise and tools.

Here's a flavour of what you will find in our report.

Performance & Core Web Vitals

Improve your website's page speed, site speed, and core web vitals for optimal performance. Our performance audit identifies areas of improvement, ensuring faster loading times and enhanced user experience, leading to increased conversions.

User & Page Experience

Optimise your site architecture, mobile usability, and user experience. Our experience audit evaluates navigation, responsiveness, and engagement, providing recommendations to enhance user satisfaction and drive higher conversion rates.

Off-Page & Backlink Strategy

Strengthen your online presence with our backlink checker processes, link building analysis, and potential penalties assessment. Our backlink audit evaluates your inbound links and past link building to improve search rankings and avoid penalties.

On-Page & Technical SEO

Maximise your website's potential with our technical SEO audit. We conduct keyword research and usage analysis, and review on-page elements such as meta data, code structure, internal and external links, broken links, image tags, and more.

Content Quality & Relevance

Enhance the quality and relevance of your website's content. Our content audit identifies aspects such as duplicate content, thin pages, content freshness, quality of blog posts, pages indexed, page structure, potential crawl issues, and offers recommendations for improvement.

Organic Traffic Insights

Discover valuable insights with our organic traffic analysis using Google Search Console, Google Analytics, and our specialist tools to gain a deeper understanding of your site visitors, user behaviour, demographics, website traffic quality, and more.

How our SEO auditing services can help

All of our SEO services are designed to enhance your website's ranking in search engines in a manner that works best for you. Our SEO audit service is no exception to this. We will provide you with a comprehensive understanding of your website's current standing in terms of search engine optimisation. We delve deep into the structure of your web pages, examining the internal links and the overall site architecture to identify areas of improvement.

Here are just a few ways our SEO and website audit services can help. For more information, you can also view our FAQs below.

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Understanding your business goals, expectations & marketing history

Before we start any kind of analysis, our team will speak with your marketing or management team to understand the business objectives, expectations for the website, and get a full run down of any marketing and SEO undertaken historically. We'll also carry out keyword research and competitor analysis as part of our website audit process.


Uncovering gaps and opportunities for improvement

The results of our SEO audit will clearly highlight any gaps and opportunities. These may include content gaps, opportunities to build backlinks and domain authority, specific pages or sections of text need re-writing, broken links that need fixing, or missing meta title and description tags. From quick wins to long-term strategic projects, we'll highlight what needs doing and prioritise our recommendations according to the benefit you will gain.

Our team of experts will scrutinise your on-page SEO, including the use of meta tags, keyword placement, and content quality, to ensure your website is fully optimised for search engines. In addition to on-page SEO, our audit services also cover off-page SEO.

We understand that your website's reputation, authority and ranking are significantly influenced by factors outside your website. Therefore, we analyse your backlinks, social signals, and other off-page elements to provide a holistic view of your website's SEO performance. Our site audit will help you understand how your website interacts with the rest of the web and how you can leverage these interactions to improve your SEO.


Evaluating your traffic against algorithms

We start by reviewing your Google Analytics and Google Search Console traffic data and mapping this to our algorithm history timeline. This helps us to identify any patterns in your website's traffic, such as increased visitors or drops resulting from algorithm updates.

Identifying potential penalties

By reviewing your analytics and auditing your site using our tools, we can identify any potential penalties that may have adversely impacted your search rankings and site traffic. From backlink issues to duplicate content, this process will help us to spot any problems potentially harming your SEO. Sometimes, issues can even happen for accidental reasons, such as content being hidden by code, keyword density issues, wrongly configuring meta tags, over-use of anchor text within internal and external links, etc. Our auditing process allows us to pick up on technical issues like these.


Implementing the changes

Finally, our SEO auditing services are not just about identifying issues; they're about providing solutions. We don't just tell you what's wrong; we will help you fix them. Whether it's improving your site architecture, optimising your meta tags, enhancing the quality of your website pages, or strengthening your internal links, we provide actionable recommendations that you can implement to improve your website's SEO performance.

We can also provide more hands-on support if needed. Whether it's a project to fix the audit issues, full management of you SEO, a training course or ongoing consultancy, we're here to help you turn your website into a powerful tool for attracting and retaining customers.

Frequently Asked Questions (FAQs)

What is an SEO audit service?

An SEO audit service is a thorough analysis of a website to identify any issues that may be affecting its performance in organic search results. This type of website audit, typically provided by SEO agencies, includes documentation of identified issues, recommendations for improvements, and consultation throughout the implementation process. It's a crucial part of ensuring the effectiveness of your website's SEO efforts.

What does an SEO audit involve?

An SEO audit involves a comprehensive review of both the front-end and back-end of your website. This includes checking for duplicate content, evaluating title tags, assessing the crawl budget, analysing page speed, and much more. The goal is to identify any technical issues that could be affecting your website's performance in search engine results pages (SERPs). Our SEO audit services are all-encompassing and include an on-page audit, technical audit, off-page audit, and full report. We also provide additional services based on your specific needs.

Why is an SEO audit important for my website's performance?

Regular website audits can help uncover minor issues before they become major problems. By identifying and fixing these issues, you can improve your website's performance in search results, increase organic traffic, and enhance your SEO success.

How often should I conduct an SEO audit?

It's recommended to conduct regular SEO audits to ensure your website remains optimised for search engines. The frequency can depend on various factors, but generally, an SEO audit should be conducted every 6-12 months. Regular audits can help maintain your site's performance and keep up with changes in search engine algorithms.

What tools do you use in an SEO audit?

We use various wesbsite audit tools to crawl all the URLs on your site and uncover technical issues. One such tool is Screaming Frog, which can identify issues like broken links, redirect chains, orphaned pages, etc. We also use CopyScape, Silterliner, Moz, Link Assistant and our own AI tools, as well as Google Analytics and Google Search Console. However, it takes a trained eye to properly diagnose these issues and recommend the appropriate fixes. In the case of backlink penalties, we use auditing software to assess backlinks, we choose to do things manually and only use tools where they add to our process. We evaluate everything ourselves manually before reporting back to you.

How long does an SEO audit take?

The length of an SEO audit can depend on the size and complexity of your website. Generally, SEO and website audits take between 4-6 weeks to complete. This time is necessary to ensure a thorough review of your website and to not miss any potential issues.

What is a technical SEO audit?

technical SEO audit is a detailed analysis of the technical aspects of a website that can impact its visibility in search engines. This includes factors like site speed, crawlability, mobile usability, internal and external links, and more. A technical SEO audit aims to identify and fix any technical issues that could be hindering your website's performance. This includes checking the .htaccess filerobots.txtsitemap, HTTP headers404 error pages, and page speed. We provide solutions to fix any identified issues.

What is on-page and off-page SEO audit?

An on-page SEO audit involves analysing factors on your website that can be optimised for search engines, such as title tags, meta descriptions, keyword usage, and content quality. An off-page SEO audit, on the other hand, looks at factors outside your website that can affect its ranking, such as backlinks and social signals. This includes evaluating the quality of backlinks, anchor text, placement, relevancy, and quantity. We'll provide recommendations for attracting relevant links from trustworthy sites in your industry.

What is a backlink checker in SEO auditing?

A backlink checker is a tool used in SEO auditing to analyse the backlinks pointing to your website. Backlinks are important for SEO as they can significantly impact your website's search engine rankings and domain authority. A backlink checker can help you understand your link profile, identify any harmful links, anchor text issues, and strategies for link building.

What are core web vitals in an SEO audit?

Core Web Vitals are a set of metrics introduced by Google to measure user experience on a website. Included in most website audit services, these metrics include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). In an SEO audit, the vitals are checked to ensure your website provides a good user experience, which is a crucial factor in SEO performance, page load times and website speed.

What is an SEO strategy and is this included?

An SEO strategy is a plan designed to improve your website's visibility in search engines. It takes into consideration your business, your market, your goals, your competitors, and your existing marketing strategies. Whilst related to our SEO audit service and the other SEO services we provide, an SEO strategy is different and can be provided as an additional service if requested.

What is black hat and what are the most common causes of an SEO penalty?

Black hat SEO refers to the use of aggressive SEO strategies, techniques, and tactics that focus only on search engines and not a human audience. These techniques usually do not obey search engine guidelines.

Common causes of an SEO penalty include poor quality content, spammy or automated link building, buying links, black hat web design and SEO techniques, changes to the search algorithm, unnatural inbound links, creating poor quality backlinks, manual actions, hiding content, spinning content, keyword stuffing, cloaking, and knowingly breaking the rules.

Tactics such as the above can be seen as an attempt to manipulate rankings and can negatively impact your website's SEO performance.

For more information, please refer to

How do you evaluate traffic against algorithms in an SEO audit?

Our approach is to map your Google Analytics and Search Console and traffic data to the known timeline of algorithms to understand if any website traffic changes correlate to the algorithm updates.


Google Analytics showing a loss in traffic due to a Google penalty

If the issues are backlink related, we go through each URL in your backlink profile and flag any that may be negatively affecting your website’s search rankings. If the issues are content related, we audit your site content on a page-by-page basis using various tools to identify issues such as thin or duplicate content.

What is link audit, disavow removal in SEO auditing?

Link audit and removal involves evaluating the links pointing to your site and discussing the best approach for improving your website’s SEO. This usually involves manual link removal in the case of backlink penalties.


Manual actions and unnatural links warning in Google Webmaster Tools

Manual link removal is the process of contacting other webmasters to politely ask them to remove your link from their websites. The disavow tool is a Google tool that allows you to ask Google not to take certain links into account when assessing your site's ranking. If a webmaster doesn’t remove the link manually after a number of polite requests, we can use the disavow tool.

Do you provide SEO audit implementation?

Audit implementation involves fixing the SEO issues identified during the audit. You can choose to fix these issues in-house or leverage our team to implement the recommendations for you as part of a one-off exercise or ongoing managed SEO project. We can also provide SEO training and consultancy to assist your team if you choose to implement the SEO recommendations in-house.

Do I still need an SEO audit if I haven’t had a penalty?

If you are aware of potential SEO issues but don't believe you have been penalised, or you are concerned that your current SEO isn't working, we recommend that you get an SEO audit for peace of mind. If you've always focused on your users, only ever undertaken natural marketing and your website is well-written and unique, you should be fine. However, it's always better to be proactive in maintaining your website's SEO health.

Do you provide SEO audit implementation?

Audit implementation involves fixing the SEO issues identified during the audit. You can choose to fix these issues in-house or leverage our team to implement the recommendations for you as part of a one-off exercise or ongoing managed SEO project. We can also provide SEO training and consultancy to assist your team if you choose to implement the SEO recommendations in-house.

What does your service cost?

This depends mainly on the complexity of the audit and your requirements. A basic interactive report can be completed in around 1 day (£550 plus VAT).

report for seo audit services

An interactive report showing website audit factors

More complex bespoke SEO audits can take several days (generally between £950 and £1,800 plus VAT).

SEO audit for Magento eCommerce stores

In the case of backlink penalties, these can add a number of days to the project depending on the amount of backlinks that need analysing.

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