Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...
Pay-Per-Click copywriting tips
How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very important aspect is writing...
Infographic: Rich Snippets for e-commerce and beginners
So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been created using rich snippets...
Does PPC marketing really work for SMEs?
PPC, a marketer's perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for smaller or medium-sized...
Our best SEO plugin for WordPress in 2014
Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got into which I find to be...
Why consider PPC marketing
Pay-per-click (PPC) marketing remains a popular way for businesses to achieve a quick ROI on their internet marketing. Here are five great reasons why we believe every business should consider PPC as part of their internet marketing strategy: 1. Instant results While...
When Google says don’t worry, should marketers reach for the paracetamol?
Last week saw reports of two major changes introduced by Google, removal of keyword search data from Google Analytics and their biggest algorithm change for 12 years, codenamed Hummingbird. If it was a bad week for marketers, the ultimate sufferers may be hard pressed...
Is Google the new corporation tax?
Googletax? In its Autumn Statement the government moved to reduce taxes and red tape on businesses in an effort to encourage growth and entrepreneurship. But is there a new trans-national tax that all businesses must now pay, one which we might term Googletax? There...
The impact Google Glass could have on existing software services
Location based services and Foursquare More and more people are signing up to location based services such as Foursquare, picking up discounts for regular visits to certain locations, badges for stopping by participating businesses and being able to track your past...
4 compelling reasons why your business needs social media marketing
Why social media for business In our experience most organisations know they should be using social media as part of their overall marketing strategy, but for smaller organisations this is not followed up with any actual activity. It may be that they lack time or...