Penguin 3.0 update and a client case study 2014

Penguin 3.0 update and a client case study 2014

Reading Time: 6 minutes - Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out...
Pay-Per-Click copywriting tips

Pay-Per-Click copywriting tips

Reading Time: 2 minutes - How to write compelling PPC ad copy If you are thinking of starting a Pay-Per-Click or PPC campaign there are lots of aspects to consider, from your on-page copy to who is responsible for delivering the Pay-Per-Click management. One very...
Infographic: Rich Snippets for e-commerce and beginners

Infographic: Rich Snippets for e-commerce and beginners

Reading Time: 9 minutes - So, what are rich snippets? Have you ever noticed that some listings in Google search results look so much better than others? You know, those ones that are equipped with little extras like images, prices and ratings? Well they have been...
Does PPC marketing really work for SMEs?

Does PPC marketing really work for SMEs?

Reading Time: 2 minutes - PPC, a marketer’s perspective Pay-Per-Click (PPC) marketing has been around for a long time, and, while the marketers talk is now all about natural SEO, organic listing and social media, PPC remains big business for many brands, but for...
Our best SEO plugin for WordPress in 2014

Our best SEO plugin for WordPress in 2014

Reading Time: 5 minutes - Best SEO plugin for WordPress in 2014? All in One SEO Pack or YOAST? If you are using WordPress for your CMS or blog, you are probably wondering where to start when it comes to finding the best SEO plugin available for WordPress. Before I got...