What Can Link Research Tools Teach Us About Writing Better Content?
As we all know, SEO success is all about producing better content and building quality backlinks but how do you know where to start?
What is Link Research Tools?
Link Research Tools is an SEO service provider that offers a comprehensive suite of tools that can help you improve the visibility of your website.
Link Research Tools extends to over 26 individually branded SEO tools including Link Alerts® (LA), Link Detox Boost® (BOOST) and Link Juice Thief (LJT). Between them, these services offer a great way to:
- Audit your existing links to identify those that are poor quality and automate the disavow process.
- Recover from a Google Penalty. For more info, see: https://www.opace.co.uk/seo-audit-penalty-removal
- Restore your Google rankings by detoxing any links that aren’t organic.
- Grow your backlinks in a natural way with high domain authority.
- Protect your website from future penalisation by monitoring risks from new backlinks.
- Analyse competitor’s website and leverage crucial insights that can give you an edge.
Whilst most of their services are developed around the highly successful SEO practice of linkbuilding, there is much that we can learn from their suite in other areas too.
How Can Link Research Tools Help Us Write Better Content?
There are multiple ways that the services offered by Link Research Tools can help us write content that delivers better SEO performance and increases the chance of being linked by trusted domains.
Link Research Tools can significantly help you write better content by identifying promising keywords that can deliver fast SEO results.
The ‘Competitive Keyword Analyzer (CKA)’ too quickly allows you to run analysis on the competition and returns a set of results identifying:
- ‘Low hanging fruit’ keywords.
- Those keywords that have achievable rankings.
- Detailed profiles of the top-ranking pages and content for each keyword.
You can perform a Top 10 analysis on up to 25 keywords and produce a heat map which can help focus your efforts in a more effective and organised way.
Keywords are an essential component of better content writing and help keep the focus on delivering material that not only connects with the users but also performs well in SERPs.
Understanding what content your competitors are receiving their strongest links from can help you identify ways to outperform them by being ‘just a little better’.
With Link Analysis Tools you can evaluate the competition’s websites and links plus pinpoint those pages which are performing the best including any sub-pages and sub-folders.
Learning where the strongest links are coming from can help you tailor your content to
Tools like the ‘Competitive Landscape Analyzer (CLA)’ can be deployed to scrutinise the link profile of a competitor’s domain and give you powerful insights into data, like:
- Link Type ratio (redirects, mentions, rel-canonicals, image etc.).
- Link Velocity Trends.
- No Follow/Follow ratios.
- Backlink trust metrics.
- Keyword rankings.
Identify the Strongest Subpages
Not all pages of a website are created equally and even a domain with a strong and trusted profile may have subpages that outperform others. This can be a vital method for identifying not only what kind of content to produce but where to publish it.
The ‘Strongest Subpages Tool (SSPT)’ from Link Research Tools is the easiest way to run a report on any domain to find what inner pages have the best authority. Once you know which pages are the strongest, you can use this to identify where to promote your content.
Opace and Content Creation
Opace understand that SEO success is built around writing better content than your competitors and that is well-linked… but this is only half of the story. Active management of your site’s backlink profile is an ongoing job that demands specialist knowledge if you are to maintain the highest online visibility.
We are a fast-paced, results-driven digital marketing agency that knows exactly what it takes for our clients to outperform their competition. To get a tailored approach to your content marketing strategy, get in touch with one of our team.