It’s been six years since we first created our very popular video tutorial on ‘How to install a Static HTML (iframe) tab’ as part of our series on social media marketing. However, a lot has chance since then and we thought it was time to bring our advice up-to-date based on the features and tools available currently. Let’s say you have a Facebook Business Page which you are managing on a regular basis but you would like provide additional information to your visitors, custom Facebook Tabs provide the perfect way to do this. The problem is that it’s somewhat more difficult now than it was back in 2011.
In the updated post below, we’ll explain why a business might decide to add Facebook Tabs, how they can be used and a simple set of steps for installing them on your Facebook Page.
Editor’s Note: This post was originally published in December 2011 based on the tools available within Facebook at the time. The process outlined in our original video will no longer work but the option to add static HTML tabs or Welcome Pages in Facebook is still available, so we have decided to update the article for freshness, accuracy and comprehensiveness.
Why install a Facebook custom tab?
Custom tabs provide businesses with the flexibility to show custom content within their Facebook Page to accompany the default tabs available, such as Home, Services, Reviews, About, Events, Videos, etc.
So, why add custom Facebook tabs? Quite simply, these give you a way to display custom content on you Page.
How Facebook tabs can be used?
There are lots of ways you can use custom Facebook tabs. For example, you can show visitors a custom welcome page rather than your Wall or one of the default tabs available when they first land on your Business Page. You could also chose to display a promotional campaign (e.g.”Likes”), an offer or incentive, PDF brochure, eBook, subscription, T&Cs, customer testimonials, or other form of informational content or media. Much like with a standard iframe, this custom content is externally hosted, meaning you are not restricted by the features available from Facebook and you have the flexibility to display any kind HTML or media. This has the potential to transform your page and digital marketing strategy
Please note: An important caveat here is that the content must be loaded from a secure “HTTPS” URL which uses an SSL certificate. Otherwise Facebook will not allow you to install the tab. On a positive note, SSL certificates are freely available through the Let’s Encrypt initiative and you should be able to set this up fairly easily via your web host.
Simple steps for installing custom tabs on your Facebook Page
Sadly, you can no longer do this by searching from within Facebook.
Step 1 – Log in to the Facebook App dashboard
Firstly, you will need to log in to the Facebook App dashboard using your normal Facebook login details: https://developers.facebook.com/apps
Step 2 – Click Add a New App
Next, you will need to click the Add New App button and then enter a name and email address for the App when the popup box appears, completing any security steps promoted:
Step 3 – Click Settings > Basic, then Add Platform
The next step is to click Settings > Basic, and then Add Platform:
On the popup which appears, click Page Tab:
Step 4 – Enter Page Tab URL and details
You will then be taken to a box where you need to enter the secure URL of the custom page you would like to display (Secure Page Tab URL), along with the other details promoted (you can also add a tab image):
When you have added the details, click the blue Save Changes button at the bottom.
Step 5 – Add the tab to your Facebook Business Page
This part feels as though it should be more intuitive as the process does involve some copy and pasting.
You will need to open a new tab/window within your web browser and enter the below URL, replacing APP_ID and URL with yours:
In the example presented here, my URL is:
When you load your URL in the browser, you will be promoted with a screen similar to below where you can select your Facebook Business Page from the dropdown menu:
Click the blue ‘Add Page Tab’ button and you’re almost done!
Now you’ve added your custom tab to your Facebook Business Page, you will automatically see the tab listed on your Page.
The tab will usually appear at the bottom of the existing default list of tabs but you can organise these from within your Page, by clicking Settings > Templates and tabs.
By default you will see something like below:
Then by dragging and dropping the tabs as necessary you can put them into the correct order:
My Facebook Welcome Page example
In my example, I’ve moved my custom welcome page to the top of the list, as can be seen below. For the purpose of this example, I’ve added a very simple headline:
For more information on changing or customising your Facebook tab or welcome page, please read our next post here.
Hopefully you’ve found our updated tutorial as useful as our previous 2011 version. If you have any questions, please let us know by submitting a comment below. Alternatively, please share if you found this useful.
— 2011 process for installing static HTML iframe tabs (for information only) —
This is one of our series of social media marketing video tutorials that were planning to roll out over the next few months covering Facebook, YouTube and LinkedIn. Last month we released some great video tutorials on Twitter Marketing, so if you found these useful we hope you like our latest videos.
How to install a Static HTML (iframe) tab is an intermediate guide to Facebook, designed for people who are familiar with Facebook’s basic settings. In this easy to follow guide we will show you how to successfully install a Static HTM: iframe tab onto your business page. If you found this tutorial helpful then please LIKE or leave a comment below. Remember to watch this space as we will be releasing Facebook video tutorials on the following hot topics over the next couple of months:
- How to create a Facebook account
- How to setup your Facebook profile
- How to upload photos and videos to Facebook
- How to add Facebook friends and create lists
- How to change your Facebook username – Vanity URL
- How To Create Facebook Groups & Events
- How to use Privacy settings
- How to create a Business Page (Fan Page)
- How to use Facebook polls
- How to install a Static HTML (iframe) tab
Editor’s Note: This post was originally published in 2011 and has been updated to reflect the latest guidelines from Facebook on how install a Page Tab.
Originally published in December 2011, updated October 20180