Reading Time: 4 minutes – Featured snippets (or Google Questions) are a great new way for search engines to return fast results to answer specific queries raised by users but how do you get your website to show? They offer incredible opportunities for websites to boost their visibility… as long as developers can take advantage of structured data.
Reading Time: 4 minutes – Online PR and traditional PR have many things in common, ultimately to achieve positive customer engagement and to boost the reputation of a brand. However, the ways and means to achieve, and journeys to implement, this are very different. Do you know what the differences are?
Reading Time: 5 minutes – PPC, or Pay-Per-Click advertising, is one way to drive traffic to your website and increase your online visibility but how does this compare, long term, to the organic growth achieved via SEO? With the latter offering more sustainable results at a fraction of the cost, is PPC as effective as SEO?
Reading Time: 4 minutes – Did you know that you can boost sales using Magento in five simple and easy to implement ways using existing plug-ins, extensions and features? From loyalty programs and pop ups to optimising your search functionality we bring you the top five tips to prime your site for more business.
Reading Time: 4 minutes – A content writer and a copywriter both have important jobs when it comes to promoting your brand online but what are the key differences between the two? Here we discuss why should you make sure that your digital marketing strategy combines the skills of both.
Reading Time: 5 minutes – Choosing a website domain name takes careful consideration and should not be rushed into without first looking at what your URL says about your business. From the name itself to the extension you choose, there is plenty to research before you take the plunge.
Reading Time: 7 minutes – Google My Business is the most powerful free online business directory service that your company can benefit from. However, incomplete and poorly managed entries can damage your reputation just as optimising your listing can boost your online profile. Find out how in our full guide.
Reading Time: 4 minutes – The best things in life are free and nobody in their right mind would turn their nose up at this powerful tool which gives some of the best SEO benefits around. Screaming Frog is an easy to use web crawler service which gives key insights into how you can boost your online visibility.
Reading Time: 4 minutes – Two common terms used in online advertising but do you know the difference between push & pull marketing? More importantly, do you know which is better when it comes to achieving your online goals and how SEO plays a part? Find out in our quick guide to push & pull marketing.
Reading Time: 4 minutes – The best online PR and Marketing Campaigns of 2018 were creative and memorable and drove customer engagement through the roof. The power of getting this right online is immediate delivery to your target audience and, if you manage to go viral, the potential to be seen by millions.
