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Link Builder Tools That Can Help You Climb Up the Rankings

Written by Scott C, May 9, 2017
climb page rankings with link builder tools

Link Builder Tools That Can Help You Climb Up the Rankings

Let’s be clear about this, building links is not as simple as firing a silver bullet. There is no one, single link builder tool on the market that will be a cure-all to help you reach the holy grail of the number one in Google’s search results. What exists are plenty of tools that can help you research, analyse and implement your SEO strategy – and a successful strategy is one that is as unique as your business. Here, we’ve put together our favourite list of link builder tools that could help you build high-quality effective links.

Some of Our Favourite Link Builder Tools and Strategies 

1. Research the Competition

MozPro Open Site Explorer

It’s all too easy to imagine that SEO is all about a complicated alchemy but the truth is that a simple approach using the right link building tools can often deliver everything you need to know. If you know who your competition is and they are ranking well then why reinvent the wheel? With optimised and targeted research, you can find out what is working for your competitors and put it to use with your own domain.

You can use MozPro’s Open Site Explorer to check backlinks is a powerful but simple link building tool that analyses backlink data and returns a range of detailed reports that allow you to apply the same methods of link building.

moz pro link building

Moz Pro’s Open Site Explorer can help you climb the rankings. Image via Moz.

2. Domain Profiling

URL Profiler

This extremely powerful tool has only recently hit the market and offers a high-level analysis of multiple URLs. With URL Profiler, you can run reports on domain level data and URL level data and include metrics such as:

  • Readability
  • Copyscape
  • Duplicate content
  • Page speed
  • Search analytics
  • Google analytics
  • Google indexation

The system can return information from Moz, Majestic, Ahrefs and various other link analysis tools as well.

With URL profiler, you can thoroughly research your link data using multiple tools and metrics as well as run audits on your backlinks.

3. Keyword Research

LongTail Pro

Whether it’s content or backlinks that is driving your SEO strategy, keywords are an essential part of your success. Far too many sites achieve limited reach because they have failed to research keywords correctly and/or are not using longtail keywords.

With LongTailPro, you can direct your keyword research into the 70% of the search engine market that many of your competitors aren’t using; long tail keywords. With just a few seed keywords, LongTailPro generates hundreds of suggestions using your domain and those of your competitors. The level of analysis is incredibly deep and provides useful information on search volumes, cost per click and competitiveness of keywords.

To build backlinks that perform well, you need to use optimum keywords for your anchor text and LongTailPro can help you do this.

4. Blogger Outreach


A subscription service that helps you to identify bloggers and their blogs in any given niche, InkyBee utilises data sourced from Moz to provide information about the domain authority of each potential outreach candidate.

Used in conjunction with a well-planned blogger outreach strategy, InkyBee can help you establish the right network of influencers to grow your backlinks successfully.

inky bee blogger outreach climb rankings

Researching the right bloggers to source links from can help your backlink programme. Image via InkyBee.

Buzz Stream

This effective and powerful outreach management platform from Buzz Stream allows you to research prospects for your backlinks, provides detailed analysis of the domain’s authority, social media following and even provides contact details for you. Using Buzz Stream gives you a central database to manage the contact you make.

4. Technical Audits

Screaming Frog

Screaming Frog’s SEO Spider tool is a useful piece of software for auditing your site for broken links, page errors, checking key SEO metrics as well as researching anchor text from your competitor’s sites. It’s one of a number of ways to check backlinks from the competition.

Maintaining the general health of your website is critical to ensure that your rise to the top of the page rankings keeps its momentum.

Find out more at Opace

To find out more about which link builder tools we use here at Opace to optimise your SEO strategy, contact Opace online or on 0845 017 7661.

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