Ask yourself a question: Should we say goodbye to the company website? More and more companies are jumping on the social media bandwagon and are using this platform to engage with existing customers as well as attracting potential new customers. Social media is seen...
Commercial value in blogging... Lets play a game. Consider the following three statements: advertising could help me sell more marketing will get my company noticed my website can give me a competitive advantage If you used those statements when talking to a...
Why internet marketing is more important than ever? In these tough financial times, where the current economic climate is dictating how businesses are performing or not performing, marketing and brand awareness is more important than ever. Valuable revenue is being...
The Facebook phenomenon Ever since it was created, Facebook has taken the world by storm. No one ever imagined how big this social network would become. Just recently, Facebook exceeded 500 million users and has now become the number one activity on the internet. From...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a broad variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
Using Magento for charity ecommerce Its a competitive world especially, it seems, for charities and not-for-profits. With over 188,000 registered charities in the UK alone and a recession-hit economy, its getting more difficult to raise the much needed funds. Public...
Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough...
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI SEO or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in todays climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
