Moving your old tired website and static content to a new CMS Web guru and author of Google Juice Scott McIntosh puts the topic of website content very simply when he writes: One thing the Google bots take note of is fresh content. When they revisit a website or...
Google Places for your business The answer is simple. Google Places is a business listing page within Google's Maps service. Once a user is in Maps they are able to find products or services offered by local businesses, as well as other related information including...
What is Google Instant Search (also known as predictive search)? Google Instant Search attempts to predict your search queries as you type. Depending on the query, Google Instant Search (also known as Google Predictive Search) will predict your query and place the...
Business blogging There is a saying which goes something like this Communication is all about understanding. Although many may not agree, this certainly is the case when it comes to your customers. The prospect of running a business blog makes some business owners...
New regulations may spell trouble for your website? In the UK, from March 1st, new regulations come into force that will affect every commercial website and all corporate social media and might mean many businesses are in breach of stricter advertising regulations....
Why should businesses consider social media marketing? Ask any teenager what Facebook is and you will get an immediate response and detailed description as well as other social media platforms thrown into the discussion including Twitter and You Tube. All of these and...
Off page optimisation and link building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
What is keyword density? Keyword density is an indication of the number of times the selected keyword appears on a web page. However, it should be noted that keywords should not be over used, but just sufficient enough to appear at important places. By repeating your...
Social media for small businesses - If Facebook is free, why does my company have to pay for social media? When I speak to owners of small and medium sized businesses about social media, they often say something like: "Finally, after years of paying through the nose...
Social media marketing and Twitter Twitter is hardly ever out of the news. This week, press reports of a possible takeover valued the business at $10 billion dollars not bad for a company that is just 5 years old. The Egyptian revolution also saw the use of Twitter...
