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Twitter marketing for business – why bother?

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Today, just about everyone will have heard of Twitter unless they have been hiding away somewhere. It is probably the fastest growing social network on the internet, taking the internet by storm with an average of 10,000 new sign ups on a daily basis. Twitter is a micro-blog site where you answer the question “What are you doing?” in 140 characters or less.

Promote your business and gain more traffic

In essence, Twitter is a relationship building tool. The obvious business use of Twitter is to meet potential customers. SEO (Search Engine Optimisation) consultants will advise that Twitter should be used to drive people to your company’s website through linking to your content. To do this you should tweet about interesting news, stories and information. This could be the latest blogs you have posted, recent press releases or a white paper that can be downloaded. Tweeting this information with a back link to the relevant page on your website can be extremely valuable. If your content is of a high quality then people will start tweeting about it and share this with their Twitter friends. A social media site like Twitter is also useful for promoting events. The next time your company is holding an event or seminar, tweet it out for full exposure to your Twitter community.  By tweeting about events, useful resources and thoughtful tips, your company will eventually become an expert and people will begin to consider you as a specialist in your area of expertise.

Monitor your brand

Twitter as a social media platform allows you to monitor your brand. You can search and track what people are saying about your company, products, competitors or any other buzz words in your industry. Twitter has a favourites feature. On your Twitter stream you are able to “star” a tweet which adds it as a favourite. As you track what people are saying about your company, you can “star” all the positive tweets. This is valuable information as you can then show the public what is being said about your brand and company. When you get an enquiry about your company you can send them the link to your favourites on twitter.

Offer real-time customer service

Another important role of Twitter for business is to use it as a virtual customer service centre. By responding to customer comments or concerns about your company or products via Twitter you are helping them in real time – answering their queries, responding to negative feedback and giving help to customers. This speedy response will impress your customer no end. Plus it will show other potential customers that you care. Not only this you can also inform your customers if there are any problems with your website, or if your site is down for maintenance and for how long.

Getting support

It is important to remember that the Twitter community is dynamic and growing all the time. Using a social media consultant to devise a creative and powerful Twitter campaign can be extremely rewarding for your business. When getting started, using Twitter can seem very daunting and it’s likely that you will need the support of a local Web Design and SEO company who specialise in social media marketing services. Specialists in this area will be able to help you with your Twitter marketing requirements. Don’t forget to use blogs and forums where possible as there will be lots of people who are happy to provide further support and talk about their own experiences and successes carrying out different internet marketing strategies.

Image credit – marek.sotak

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