Since its launch on 2008, Magento has become one of the most popular e-commerce platforms available. Its ease of use, rich features and support community are perhaps three obvious reasons for its success.
Many businesses are now able to harness the massive growth in online sales, when only a few years ago the cost of a bespoke e-commerce system would be too high for most small to medium businesses. But continued Magento development will allow businesses to maximise their e-commerce activity building sales, brand and engagement. The possibilities for Magento development are almost endless, but we will look a just a few aspects. Firstly, Magento offers thousands of great free or low cost templates ideal for any new business keen to keep costs low. However, as your business grows, a bespoke design can help develop brand recognition. The development of your Magento template with your logos, branding and colour palette will help improve your recognition: and soon you wont need to compete solely on price. Secondly, customer retention is a holy grail for every business, no matter the size. Your Magento development offers plenty of useful tools to make sure you keep your customers. There are plenty of marketing and advertising plug-ins, but there are even more dynamic tools which allow you to take advantage of the latest marketing techniques. For example, Zizio Social Daily Deal allows you to harness the growth of Groupon and voucher marketing by offering similar deals through social media networks. Sweet Tooth is a points & loyalty program for Magento that allows merchants to create fun, engaging loyalty programs for their customers making your Magento development a cost-effective way to client retention. Thirdly, Magento development allows you to improve your customers online experience essential for staying ahead of the competition. So there are a few features and plug-ins to consider:
- Add video content and digital media
- Allow customers to build a wish-list
- Enable users to share products and purchases through their social networking sites
- Help you get more customer reviews a major factor in the buying decision
From customer experience, web design and SEO, integration with accounting systems and sales channels, Magento development offers all business the chance to reduce costs, build their brand and increase profits. If you found this tutorial helpful then please click the Like or Tweet button below or leave a comment.
Image credit – Lord James [Web Developer]