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October saw the launch of superfast 4G products and services made available to millions of consumers in 10 cities across the UK, including our very own Birmingham. EE, formerly known as Everything Everywhere, launched its range of 4G products and services in London, Bristol, Birmingham, Cardiff, Leeds, Sheffield, Edinburgh, Glasgow, Liverpool and Manchester.

The 4G network offers speeds up to five times faster than 3G. The launch of 4G is very welcome but for many businesses in Birmingham the launch of yet another technological innovation merely serves to emphasise how far behind the times there own businesses are. When it comes to web design Birmingham companies often look more 20C than 4G! With regard to web design Birmingham businesses are failing to exploit the technology that is already readily available. Much of this is also free, and there are powerful website CMS systems and literally 1000s of free plug-ins and apps which will help organisations maximise their internet presence. When it comes to faster download speeds, for businesses in Birmingham web design can play a much more important part than 4G. No matter what a business wants to achieve with its website, there are plenty of tools and plenty of online support to help them achieve it. From seamless marketing to better administration, from social media marketing to ecommerce there will be a plug-in that can be installed easily and soon help any realise almost any business goal. The launch of any new technological innovation such as 4G changes web users expectations, and that can have an impact on any business. Users – customers, in fact – begin to expect a level of functionality and design from every website; they expect a level of sophistication and want to enjoy the experience. 4G ramps up this level of sophistication, and they look more critically at websites that don’t give them this. Ultimately, they will start to look – and buy – elsewhere. For businesses in Birmingham web design that achieves a high level of functionality, which looks good and can be found on search engines is a cost-effective option. Developing a ‘future-proof’ website is not science fiction but something that can be incorporated into your marketing plan. For more information how we can make your website 21C please call us today.   Remember to watch this space as we will be releasing a range of online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at For all the latest goings on, you can keep up-to-date with Opace on Twitter And we also now have an Opace YouTube page live at

Image credit – Nathan E Photography


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