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Social Media Marketing: An Important Marketing Tool for Businesses

Written by Brett Sidaway, July 1, 2010

Social Media Marketing: An Important Marketing Tool for Businesses

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In recent times, more and more businesses have realised the relevance of social media marketing when it comes to online brand promotion and marketing. Businesses are leaving no stone unturned to leverage the power of social media in marketing and promoting their brand.

What is social media marketing?

Social media marketing, in simple terms, is an online promotional tool that makes use of social networking sites like Twitter, Facebook, MySpace, LinkedIn, YouTube and many more to create brand awareness and facilitate direct conversations with their prospective or current customers. Using sites such as these you may create interesting content and share it among other online users to attract their attention, gain their friend’s or associate’s attention and generate their interest in your brand. Social networking sites serve as an ideal platform to enable communication between businesses and their target customers which reaches beyond the boundaries of conventional media.

Why run a social media marketing campaign?

A social media marketing campaign will get your brand message spread fast from one internet user to another, which will help to get your brand known faster and more cost effectively than any other form of marketing. Messages such as these are generally considered as coming from a trusted source unlike forced advertisements which come directly from the organisation itself. If your message is interesting enough, it will encourage users to share it with their online social community. Because social media is easily accessible to anyone with Internet access, it breaks down global barriers to marketing and becomes an ideal platform to promote your brand. Another reason for using social media in your marketing efforts is cost-effectiveness. It is usually cheaper to go for a social media marketing campaign than traditional advertising models like television, print ads and so on. In addition, when you go for marketing through social media, you could receive direct feedback from your customers, which is not possible with other marketing methods. This helps in understanding what your customers think about your brand, products and services.

Benefits of marketing through social media

Use of social media in marketing has benefitted many businesses around the world. Some of the important benefits that you can enjoy through social media marketing include :

  • Social media sites make it possible to disseminate not just news, but also images, video and audio. This allows for effective brand recognition, communication and awareness.
  • The messages which come through social networking sites usually contain only the highlights, important facts or hyperlinks related to crucial statistics that can be instantly picked up and posted by bloggers and other users. This means you can get your message out faster and to more people.
  • Besides branding, social media vehicles allow you to gather input and feedback from your targeted clients directly and use it for effective reputation management.
  • Marketing through social media usually involves the use of relevant content, key search phrases, title tags, ticker symbols and links to blogs which helps in improving the effectiveness of your search engine marketing efforts.

So, if you want to create a strong online presence for your brand and engage with customers in dynamic and interesting ways, you will most likely need to integrate a social media marketing campaign within your overall marketing plan. For more information on social media please contact our Birmingham web design team on 0845 017 7661 or view our website: https://www.opace.co.uk

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