Is early adoption a clever social media marketing strategy?

scroll to section

Yet another social media platform was launched in October in the continual search for the next Facebook or YouTube. Is it a good idea for business to add a new platform to their social media marketing strategy or to adopt a wait and see policy? Opinsy.com has a good pedigree, as it was set up by Ankur Shah, the Brit behind the Techligtenment, a social technology service which was later snapped up by credit agency Experian.

Opinsy.com is aiming to harness online opinions in one single, and provide a platform for debate. Shah wants the site to become “YouTube for opinions.” Can Opinsy.com become part of a social media marketing strategy? For businesses, there are no hard and fast rules when considering which platforms to add to your strategy. Early adoption contains a certain element of risk, of course. New platforms come and go, and no business wants to waste time on platforms that are being used by themselves and a couple of techies in Silicon Valley. The advantage is that most new platforms are free for businesses, so the cost is measured in time rather than money. Getting in on the ground level will mean that you have built up considerable experience, collateral and good will by the time the platform goes global. If you are an early adopter, try to get yourself noticed by the developer.

Adding a new platform to your social media strategy

Perhaps the first rule to apply for early adoption and incorporation into your social media marketing strategy is to decide the fit with your organisation and overall internet marketing strategy. For example, Opinsy.com realises that creating debate has commercial advantages – the opinions garnered can drive aspects of your marketing and social media activity. You could also use the platform to market research new products and services, adverts or marketing campaigns, offers or incentives. Early adoption can mean months of activity with very little response or engagement, but it can pay off. It’s a fact that the most popular platforms in 2022 will NOT be the most popular in 2012 but deciding where the changes will take place will produce plenty of expert ‘opinion’ and advice. If you need any help with any aspect of your social media strategy, call us today. Remember to watch this space as we will be releasing a range of online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace Google+ page live at https://plus.google.com/111516148099633923012.

Image credit – Frederik Hermann

0

subscribe by email

Category Specific RSS

Post by date

Request a Call Back
Request a call back

Provide your email address and contact details below to request a call back and we will get in touch as soon as possible.


captcha
Close

Privacy Preference Center

Necessary Cookies

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

__cfduid, __cfduid, __cfduid, __cfduid, __cfduid, __cfduid,wordpress_{hash}, wordpress_logged_in_{hash}, comment_author_{HASH}, comment_author_email_{HASH}, comment_author_url_{HASH}

Statistics

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

_ga, _gat, _gid

Marketing

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

__hssc, __hssrc, __hstc, __ptq.gif, _hjIncludedInSample, ads/ga-audiences, ads/user-lists/#, collect, fr, hubspotutk, IDE, MUID, MUIDB, PREF, test_cookie, tr, VISITOR_INFO1_LIVE, YSC, _uetsid

Pin It on Pinterest