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Yet another social media platform was launched in October in the continual search for the next Facebook or YouTube. Is it a good idea for business to add a new platform to their social media marketing strategy or to adopt a wait and see policy? has a good pedigree, as it was set up by Ankur Shah, the Brit behind the Techligtenment, a social technology service which was later snapped up by credit agency Experian. is aiming to harness online opinions in one single, and provide a platform for debate. Shah wants the site to become “YouTube for opinions.” Can become part of a social media marketing strategy? For businesses, there are no hard and fast rules when considering which platforms to add to your strategy. Early adoption contains a certain element of risk, of course. New platforms come and go, and no business wants to waste time on platforms that are being used by themselves and a couple of techies in Silicon Valley. The advantage is that most new platforms are free for businesses, so the cost is measured in time rather than money. Getting in on the ground level will mean that you have built up considerable experience, collateral and good will by the time the platform goes global. If you are an early adopter, try to get yourself noticed by the developer.

Adding a new platform to your social media strategy

Perhaps the first rule to apply for early adoption and incorporation into your social media marketing strategy is to decide the fit with your organisation and overall internet marketing strategy. For example, realises that creating debate has commercial advantages – the opinions garnered can drive aspects of your marketing and social media activity. You could also use the platform to market research new products and services, adverts or marketing campaigns, offers or incentives. Early adoption can mean months of activity with very little response or engagement, but it can pay off. It’s a fact that the most popular platforms in 2022 will NOT be the most popular in 2012 but deciding where the changes will take place will produce plenty of expert ‘opinion’ and advice. If you need any help with any aspect of your social media strategy, call us today. Remember to watch this space as we will be releasing a range of online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at For all the latest goings on, you can keep up-to-date with Opace on Twitter And we also now have an Opace Google+ page live at

Image credit – Frederik Hermann


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