Are you currently trying to decide on the best ecommerce platform for your business? With so many different choices available, it can be a tough decision to make. Our years of experience in web development has taught us many things, one of which is that Magento is the best free ecommerce platform out there. Below we’ve shared some of the main reasons why it tops our list.
Used by a wide range of business
We don’t know about you but we don’t think that over 238,000 sites would be using Magento (as of February 2015) if it didn’t live up to the hype! The ecommerce platform is one of the most popular in the industry, used by business of all sizes, including the likes of Nike, Rosetta Stone and Harper’s Bazaar.
Open source with active community
Another reason why we love Magento is because it’s open source. Aside from being free to download (which is obviously fantastic) it can be customised and extended as much as you like. The ecommerce platform also boasts an active developer community, which openly share ideas, make improvements to the platform and help other users.
If you know anything about online marketing, you’ll know just how important SEO is to your business. The great news is that Magento is very search engine friendly. By allowing you to optimise your title and meta descriptions, image alt tags and URLs, it gives your ecommerce site a good chance of ranking well in relevant searches.
Hundreds of extensions and themes
As we previously mentioned, the platform is highly customisable and the way business owners can make their sites unique is by using Magento extensions and themes. There are hundreds of extensions and themes available, some of which are free, others that you have to pay for but basically they make anything possible. Whether you’re looking to integrate your online store with social media or add customer reviews, Magento extensions make it easy.
3rd party integrations
Along with themes and extensions, Magento can also be integrated with a wide range of third party applications including Amazon, eBay, FedEx and PayPal. The platform’s opens architecture makes integrations simple and allows businesses to benefit from multi-channel selling and other seamless solutions.
Advanced security options
With so many security scares over the past couple of years, it’s understandable that business owners require a highly robust and secure ecommerce platform and really, there’s no better than Magento. Coupled with a strong security strategy, the ecommerce platform will use its CAPTCHA functionality, SSL security support, restricted admin access and custom admin paths to prevent hackers from penetrating your website.
Another reason why we recommend Magento to our business clients is because it’s fully responsive and mobile friendly. It allows you to build ecommerce sites that are compatible with all devices and prevents you from having to worry about being penalised by Google for non-responsiveness.
You can find out more in our responsive web design infographic.
Multi handling capabilities
Unlike many other ecommerce platforms out there, Magento is also capable of handling multiple versions of the same site. This means you can build sites with multiple languages, currencies and tax rates to meet the needs of your customers around the globe.
As you can see, there are many reasons why Magento is the best free ecommerce platform available. Unlike other platforms out there, Magento is first and foremost an ecommerce platform, so if that’s what’s more important to you, it’ll tick all the right boxes. For more information about Magento or our web development services, feel free to get in touch!
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