Your social media strategy can be compared to cooking a great meal – if you want the best results, it takes time and some great ingredients and things can’t be rushed. The below are part of your recipe for social media success in 2015 with some quality ingredients: 1)...
Changing the routine We are all used to being in a routine when it comes to our company’s social media accounts – we post regular updates (some on specific days) and run our blogs the same way. With this being the case, it’s easy to slip into auto pilot and miss...
A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family....
What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet. Rooms support photos, videos and...
Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...
Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique ways. A lot of...
When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...
Facebook Ads in 2014 Long before Facebook started offering “suggested posts”, “sponsored ads” and the variety of different options they have today, Opace were offering more traditional B2B internet marketing services, including SEO, social media and of course Pay Per...
Small business advertising and brand promotion using Facebook Ads In the previous blog I looked at the benefits of using Facebook Ads for B2B marketing and recruitment: https://www.opace.co.uk/blog/facebook-ads-the-hidden-gem-of-b2b-marketing-and-recruitment. I...
