With all the new algorithm changes happening at Google, they have been busy updating their Google Analytics and Webmaster Tools to incorporate new features into the reports. These new features include : Google+1 metrics Mobile reporting Improvements to map overlay...
SEO in a nutshell - Part 1 in our SEO Made Simple series Our SEO e-books are part of our wider do-it-yourself series of Internet marketing guides, all of which can be accessed FOR FREE when you Like our Facebook page. Introduction Search Engine Optimisation (SEO)...
When it comes to Search Engine Optimsiation (SEO) and Pay Per Click (PPC), each technique offers different benefits. The main benefit of PPC is that in a short period of time the advertiser can gain huge traffic to his or her site whereas with SEO it takes longer to...
One of the most popular ways of spreading the word about your business is through a blog. Marketing using your business blog Blogs keep your customers updated on all your business activities as well as keeping them informed on a variety of relevant subjects. There are...
A website revolution is occurring The impact of social media, major changes to Googles algorithm and the importance of local search etc. are all having a major change of how websites are built, maintained and marketed. A website revolution is occurring whether we...
Googles so-called Panda update will have an impact on all online marketing and SEO. Its clear that good old fashioned content will play an increasingly important role in making sure websites are visible. This presents both opportunities for small businesses to...
Does Panda mean extinction for your website? Last Monday, 11th April, Google confirmed that its latest algorithm changes, codenamed Panda, would be rolled out across English-speaking websites following its introduction in the USA a month previously. Amendments to...
URL SEO and Canonicalization Search engine optimisation (SEO) is an expression used to cover a broad variety of techniques and strategies that are used to optimise your website so that it can attain a high position in search engine results for a particular keyword or...
SEO and Social Media Your business website may have lots of usable and convincing content but this alone is not enough to gain new customers and revenue. When your website gets to this point, then it is time to create a link building strategy to boost your brand...
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in todays climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
