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Changing the routine We are all used to being a routine when it comes to our company’s social media accounts – we post regular updates (some on specific days) and run our blogs the same way. With this being the case, it’s easy to slip into auto pilot and miss opportunities when it comes to using your social media accounts…
A nation obsessed with technology and social media After publishing my previous blogs about Facebook and social networks for business, it’s easy to forget that Facebook is also a social network that we enjoy in our free time, to keep in touch with friends and family. The problem is though as you are likely aware, most social situations that occur in…
Friday, 21 November 2014 14:23

Penguin 3.0 update and a client case study 2014

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Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of the results we've observed. The Penguin 3.0 update, or indeed any future updates, shouldn't be all…
Wednesday, 19 November 2014 13:48

How to start a virtual business

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Setting up a business can be an expensive proposition, especially if you go the traditional brick and mortar route. Many new entrepreneurs are simply not able to raise the capital to establish a business in this way and so they have had to look at alternatives. This has led to the current surge in interest in virtual businesses. Here we…
Wednesday, 12 November 2014 00:00

A first look at Facebook’s new ‘Rooms’ app

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What are Facebook's ‘Rooms’? Facebook recently released their latest app ‘Rooms’ which looks to connect users of similar interests together and allow anonymous discussion similar to the chat rooms of the early days of the internet.   Rooms support photos, videos and discussion and the app works on an invite basis which can be generated with a QR code style image…
Thursday, 23 October 2014 13:00

Social Media – Is it time for something new?

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Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be reminiscent of the MySpace days when Facebook came along. Facebook 2.0 As…
Tuesday, 14 October 2014 13:00

Apple Watch – What to expect

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Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique ways. A lot of users have stated that they consider the new device to be…
Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to YouTube not long after purchasing it a number of years ago. Twitch and VODs As you are likely aware, Twitch primarily offers…
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OPACE insights

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