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Feb
11

Adobe proclaims 2013 ‘the year of content’

content marketing in 2013In the latest survey from Econsulting and software giants Adobe one message is clear – that content marketing is the main concern for inhouse marketers (and we would suggest social media agency) as they look forward to 2013.

The report ‘Digital Trends 2013’ is based on a survey of more than 700 digital professionals carried out in late 2012. The report looks at the trends which have now gathered enough momentum to shape the digital marketing and e-commerce landscape over the year ahead. The report compares like-for-like responses to its survey taken at the end of 2011 and twelve months later so it is able to measure changing concerns and priorities of those involved in digital marketing.

Content is critial…

The reports conclusion on the latest results could not be clearer and in the Report’s own words states:

“The single most significant trend is the continued emergence of content marketing as a standalone discipline. Content, in all its shapes and forms, is core to everything we do as marketers. There is now a widespread realisation that optimisation of all types of content, both on-site and off-site, and across a range of different formats and devices, is absolutely critical.”

This is a lesson not just for a social media agency or for marketers, it is lesson that all businesses who wish to achieve effective, long-term search engine rankings need to learn. Where many businesses have been resistant to the importance of delivering unique, relevant content that is regularly updated and delivered across a number of platforms and created to encourage sharing and engagement this survey is one more indication that such resistance could damage their marketing activities. The survey sums up the focus if activity thus: Great content, spread through social channels and consumed anywhere.

Content marketing is #1

Content marketing was the #1 priority of 39% of those taking the survey – a jump from 29% in their last survey, and the single largest jump was in the increased importance of video content which saw a jump from 9% to 21%.

We believe one final headline from report could be the slogan for all social media agency work in 2013: Inspired content + informed algorithms = excitement for 2013.

The following infographic has been taken from: http://blogs.adobe.com/digitalmarketing/digital-marketing/digital-trends-for-2013/

Digital Trends and Content Marketing

 

Remember to watch this space as we will be releasing a range of social media marketing and Twitter blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace Google+ page live at https://plus.google.com/111516148099633923012.

 

Technorati Tags: Content Marketing, Content Writing, digital marketing, Internet Marketing, internet marketing strategies, newsletter, Online Marketing, SEO, seo strategy, Social Media Marketing, Social Media Startegy, Web Content, Web Marketing

Feb
01

Web design for Birmingham organisations – a checklist!

Checklist for companies needing support from a Birmingham web design agencyIf you are an existing Birmingham based business – or are looking to set up a business – then upgrading or creating an effective website will be a major contributor to the success of the company. It will never mask poor customer service or low quality goods or services, but it will help your potential customers to find your company, and develop a pleasant experience that will encourage them to buy – or at least return at some point.

Our top 5 web design checklist

For businesses in the area, Birmingham web design can be the key to their continued success or growth – as such we have put together this short five point checklist of things to consider when developing an effective website:

 1. Website system (CMS)

Previously many companies had bespoke websites created for them by specialist design agencies. They had their advantages but today CMS web design solutions have far greater benefits for almost every organisation. However, there are many to choose from so do so homework, read online reviews and speak to the professionals about the different platforms available. Here are some of our favourites – Joomla for corporate websites, WordPress for blogs and Magento for e-commerce.

2. Relevant channels

Decide how you want your messages to be communicated. Previously, websites were the main digital source of information but today consumers researching suppliers, products and services access that information in many different digital ways – social media platforms such as Facebook, review sites, YouTube channels and blogs. What channels do you need to have, and how will your content be developed across these channels?

3. Content

Linked to the above, you will also need to decide the content of each channel, including your website pages and blog. What will be the mix of words to images? Is video important and how will it be created and incorporated within your content? Who will write the copy and provide the photos?

4. SEO

SEO should be integral to the web design, not an after thought. The structure, navigation and on-page copy will all be linked to your SEO activity. In turn, your SEO strategy will be reflective of your brand as well as the goods and services offered.

5. Maintenance and updating

From a business, customer and SEO perspective, the website will need to be updated and maintained so you will need to decide from the outset who will do this and how often. Although CMS systems are designed to be maintained by ‘non-techies’, many businesses don’t have the time or desire to manage updates internally.

For any business in Birmingham SEO and great web design will make an important impact on their future success.

 

 

Remember to watch this space as we will be releasing a range of web design and online marketing blogs over the coming months. Our readers can also find our Opace Facebook page at http://www.facebook.com/OpaceWebDesign. For all the latest goings on, you can keep up-to-date with Opace on Twitter https://twitter.com/OpaceWeb. And we also now have an Opace YouTube page live at http://www.youtube.com/user/opacewebdesign.

 

Technorati Tags: birmingham web design, CMS, cms design, cms development, Internet Marketing, Online Marketing, SEO, Social Media Marketing, Web Design, web design birmingham, web design west midlands, web development, Web Marketing

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