Recent rumours almost became reality when Google were supposedly confirmed to be acquiring Twitch’s streaming service. This has led users and content creators to become concerned with the implications of this acquisition due to Google implementing unwelcome changes to...
Celebrities take to social media with buckets of ice for the ALS ice bucket challenge
Unless you’ve been living under a rock for the last month, you’ll already know about the ‘ice bucket challenge’ that has been sweeping social media lately. The last few weeks, however, videos have started being uploaded by celebrities taking part to raise awareness of...
Establishing objectives for your social media campaigns
When small businesses decide to take on social media, not all have a strategy or clearly defined objectives, so it becomes difficult to measure whether the social media is genuinely effective. Many run giveaways and competitions with the intention of growing likes and...
Thinking of starting a company blog? Let’s start with the basics
Some quick blogging tips... If you are a small business that is starting to consider blogging, hopefully these quick tips will help point you in the right direction how to get started. Assuming you already know what blogging is, a good place to start is to start...
Social media in a virtual reality world: Last month Facebook acquired Oculus Rift, so what next?
Virtual Reality back in the day… I remember, when I was about 12 years old in 1997 walking into the arcade on Portsmouth Pier. Right near the entrance were 2 massive machines. The aim of these machines was for you and a friend to step into each one, put a gigantic...
What are viral videos and how can they benefit my business’s online marketing?
There seems to be a misconception when it comes to getting your online video seen by a lot of people and that is that you need a big budget to reach thousands of people. The only thing you need is a good idea and you can reach thousands of people without having to pay...
4 compelling reasons why your business needs social media marketing
Why social media for business In our experience most organisations know they should be using social media as part of their overall marketing strategy, but for smaller organisations this is not followed up with any actual activity. It may be that they lack time or...
Birmingham web design company offers advice clients Like
A leading Birmingham web design company this week offered some timely advice to help Birmingham businesses make the most of their social media activity. Opace are a web design and social media marketing company who have helped many local businesses maximise their...
Using images in your website design
Images are important when you are planning your website design for plenty of reasons, but they can also have a negative effect and this article attempts to help you maximise the effectiveness of your design. One area that is sometimes overlooked is the actual images...
Developing great social media content
Top tips to help the time-strapped business owners post effective social media content The increased importance of social media for businesses has been driven by the two most important players in the world of the internet: Google and web users! For many businesses ...