Using Google Analytics to measure SEO In any search engine optimisation (SEO) campaign, it is imperative to measure the progress of your SEO efforts when it comes to your website and how it ranks in the search engines. This is an ongoing task that includes thorough...
SEO and Social Media – what’s best, Links or Likes?
SEO or social media for online marketing? With social media marketing becoming so intertwined with search engine optimsiation (SEO) and link building, you wouldn't be alone if you're getting a bit confused. You may be wondering which gives the better ROI SEO or...
Local SEO – how to carry out local search optimisation
Local SEO and search optimisation As all business owners will realise, internet marketing is important for business growth, especially in todays climate. More and more people are turning to the internet and search engines in particular to locate businesses in their...
SEO – The importance of building good quality links
Off page optimisation and link building When creating your search engine optimisation (SEO) strategy, the critical factors you always need to consider are: carefully considering and placing your keywords; and building good quality links back to your website. This...
SEO – What is keyword density and how to avoid keyword stuffing?
What is keyword density? Keyword density is an indication of the number of times the selected keyword appears on a web page. However, it should be noted that keywords should not be over used, but just sufficient enough to appear at important places. By repeating your...
SEO and Keywords: how to identify the right keywords
SEO and Keywords When conducting research to identify the correct keywords for SEO you need to ask yourself some basic questions. For example, what would a person type into a search engine to get to your site? What keywords would you associate with your business? What...
SEO – What does it mean for your business?
Are you asking "How can SEO help my business?" When any business hears those three words Search Engine Optimisation (SEO), you will be surprised at the reaction ranging from fear through to excitement. SEO is geared towards businesses who want to enter the world...
Demystifying Search Engine Optimisation
What is SEO Every business owner who has a web site must know that to keep their head in the game they need to be fully aware of the importance of having their business listed on and easily findable on all the major search engines as this is probably the most...
SEO – Keyword Planning and Analysis – How to Choose Key Words and Key Phrases
This is the first in a series of posts that will consider how to design and execute your own Search Engine Optimisation campaign: SEO Hints and Tips – Simple Steps to Help with Search Engine Optimisation To demonstrate the advice offered in this series of posts we...
SEO Hints and Tips – Simple Steps to Help with Search Engine Optimisation
Did you know more than 8 out of 10 of us look on search engines to find the information and the products or services we want to buy? Opace Technology Solutions has very successfully managed to get all of our customers onto the first page on Google, Yahoo and Bing for...