As an SEO agency, we're big lovers of all things digital, so the question arises, is metaverse SEO (or should we say meta SEO) the future of search marketing? After witnessing Facebook’s rebrand to Meta, a question that now comes to mind is which company will be next...
Is Metaverse Social Media Marketing a Trend to Watch in 2022?
If you are new to terms like ‘the metaverse’, don’t worry — a lot of marketers and business owners are in the same boat. In this article, we explore whether metaverse social media marketing is a trend to watch in 2022? Before that, we have written a beginner-friendly...
Are The Metaverse And Virtual Reality The Same Thing? What About XR & MR?
With all of these new terms being used more and more, it can be difficult to keep up. This is why we thought it’d be useful to create an article explaining some of the key differences between the metaverse and Virtual Reality (VR). We will also talk about Augmented...
What Is the Metaverse & What Are NFTS? What Does This Mean for Business?
You may have heard the term ‘metaverse’ mentioned on the news, in articles or in general conversation. This has likely left you asking yourself questions like, ‘what is the metaverse?’, and other questions such as, 'what is an NFT'? Well, this article will attempt to...
Elon Musk Buys Twitter — What Does This Mean For The Future of Twitter?
Earlier this week, the news that Elon Musk buys Twitter for $44 billion was in the headlines, but what does this mean for the future of Twitter? Twitter has been on seemingly shaky ground since previous owner and CEO Jack Dorsey left the company back in November 2021....
SEO basics that any business or website owner must know
8 SEO basics you shouldn't ignore SEO does not always have the best reputation, so in this guide, we will explore some SEO basics that every business or website owner needs to know. Unscrupulous businesses or sadly "SEO specialists" have taken advantage of search...
VR Commerce (vCommerce), Virtual Reality & Metaverse eCommerce: The Future of Online Shopping
Editor’s Note: Our 2022 edition exploring VR eCommerce provides our latest take on the topic first explored in 2016 and again in 2019. All of our previous insights can be found below and remain un-touched apart from correcting the odd typo. This latest update extends...
Starting The Conversation – What you need to know about Conversational Marketing for 2022
There’s no doubt that the world of business has been something of a rollercoaster since March 2020, with some really significant changes; some of which are proving to be long-term in a bid to stay productive while keeping the COVID-19 virus at bay. While brands are...
Sentimentally Speaking – Using sentiment analysis to turn followers into leads
It’s a simple fact that a business needs customers - and most brands put in a considerable amount of time to find, nurture and keep those customers. Sentiment analysis can play a significant role in this. The world of commerce changes at lightning speed but, one thing...
How to Write the Perfect Metadata for SEO & Optimise Your Page Correctly
Metadata and meta titles (also known as page titles) are critical elements of SEO, making up a core element of Google’s search algorithms1. Like so many elements of writing content for the Web, creating metadata for SEO involves walking of a delicate tightrope. What...