- Rated 5 stars
- JK Lasers
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Summary: Bespoke Joomla design, multi-site/multi-language capability, SEO and content marketing
CASE STUDY: JK Lasers
JK Lasers asked us to deliver a fully integrated digital marketing package, to include an internationally effective website, effective content and outstanding search engine optimisation.
JK Lasers (now part of SPI Lasers) were a global laser manufacturer. When the business approached us, they were looking for experts with the skills and abilities to deliver a fully integrated digital marketing package and brand new website. We didn’t disappoint with either our delivery of the project, or the subsequent benefits to the business.
Our fully integrated digital marketing package included bespoke website design using the Joomla CMS, effective search engine optimisation (SEO) and impactful content to support the marketing efforts of the business.
Upon commencement of the project we selected the award-winning Joomla platform as the content management system (CMS) to support and develop the website development. However, we didn’t use Joomla ‘off-the-shelf’ but instead developed the platform into a fully bespoke, modular design which provides greater flexibility for the ongoing management and development of the website. The website was designed to be visually attractive with video integration and a range of page template variations. This approach also enabled us to have a single website which could be multi-site and multi-lingual, enabling the business to grow its market presence overseas, improving general accessibility and supporting our SEO efforts.
Our long-term relationship with the client helped us to build on the initial project to deliver effective ongoing SEO with excellent first page search rankings on Google using highly competitive keywords.
Our expertise has helped the business to acquire new clients, enhance its global market presence and to ultimately attract the interest of SPI Lasers, who, since acquiring JK Lasers, have continued to work with us to support their SEO and digital marketing activities.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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