- Rated 5 stars
- Wire Rope Direct
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Summary: Bringing Rope Services Direct up-to-date with a faster, more effective and well optimised website. Over 40 page 1 rankings in less that 18 months.
CASE STUDY: Wire Rope Direct
Family owned business Rope Services Direct needed to look again at their SEO activity after falling search rankings and dissatisfaction with their previous SEO supplier. Opace were asked to take over and 18 months later we’re still delivering outstanding results. We worked with Rope Services Direct to support their digital marketing activity after the previous SEO agency failed to achieve the required impact. Following an extensive audit of the website and digital marketing, we carried out a number of key activities designed to improve the website and maximise its SEO potential.
Our approach included:
- A significant website re-structuring exercise informed by thorough keyword research
- Development of a new navigation structure and website content
- Updating the meta data and keyword usage across the website
- Optimisation of WordPress to improve the website’s speed and performance
- Regular blogging and content marketing
Over the past 18 months, our ongoing work has been carefully planned to include website copywriting, blog writing, infographic design, content marketing and online PR.
Over 18 months, the website has delivered improved rankings for more than 100 keywords and has shown a 15% increase in overall visibility across search engines. 40+ keywords are now ranking strongly on page 1 with the others showing continual monthly improvements.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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