- Rated 5 stars
- White Cross Vets
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Summary: Delivering ”buzz” for White Cross Vets through an exciting infographic design, online PR and promotional campaign around designer cross breed dogs.
CASE STUDY: White Cross Vets
This successful, family run veterinary business, with surgeries across the North and the Midlands, approached Opace to create and promote an infographic based on data they had collected. The campaign was focussed on a market research activity and was titled “Most popular designer cross breed dogs”. Working in partnership with the firm’s PR agency, we designed an infographic and executed a content marketing campaign which achieved significant “buzz”, attention and traffic for White Cross Vets.
The buzz surrounding the campaign delivered strong page 1 search engine rankings for keywords such as “designer cross breed dogs”and “popular cross breed dogs”. Following the infographic campaign, we were asked to provide PPC consultancy to help White Cross Vets make better use of AdWords – a great endorsement for our skills and expertise.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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