- Rated 5 stars
- Signature Entertainment
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Summary: 15,000 Facebook likes in just over 1 year, over 1 million Twitter impressions and 2 million Friends of Fans on Facebook. Influence measured as‘Great’, thanks to our social media management
CASE STUDY: Signature Entertainment
In August 2011 Signature Entertainment, oneof the UK’s fastest growing film producers anddistributors, asked usto strategise, develop and manage their social media activity. The business, which had released over 600 titles into the UK market since inception, needed our support to create brand awareness and generate an individual ‘buzz’ for their DVD and Blue-Ray releases. We provided full social media management to deliver an aggressive social media campaign with ambitious Facebook growth targets, providing daily updates and support for ongoing promotional campaigns. Likewise, on Twitter we delivered daily engagement activities and focussed on follower acquisition. We also produced a weekly Blog update for the website to continue to develop broader market engagement.
We delivered 15,000 Facebook likes in just over a year. We achieved 1 misslion Twitter impressions and acquired 2 million friends of fans on Facebook!
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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