Customer Rating
Rated 5 stars
Spectacular

100%

PRIMUS
Reviewed by: PRIMUS
Published on: December 17, 2014
Last modified: June 30, 2023

Summary: Bespoke brand identity, responsive Magento design, content marketing and SEO for PRIMUS Homewares Store

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Primus

Dozens of product categories. Hundreds of products. One clear brand. One marketing partner. We helped PRIMUS launch in the UK by designing, developing and creating a truly wonderful responsive Magento website and effective SEO strategy

CASE STUDY: PRIMUS

Project Description:

PRIMUS is a large trade retailer with thousands of homeware products. To support their UK launch they needed a digital marketing partner with the skills to deliver an eCommerce website, content marketing and search engine optimisation (SEO).

PRIMUS offers thousands of handcrafted garden art, wall art, cast iron products, sculptures, gifts and other items to garden centres, leisure, houseware and online retailers. To meet their brief, we selected Magento – a technology where we have established an outstanding reputation for cost effective e-commerce development and delivery.

When we first worked with PRIMUS we sought to establish a clear brand identity which would underpin the development of the powerful Magento platform we had selected for the website. The website also needed to be able to handle hundreds of product lines and thousands of products.

Website development took into consideration a range of design elements including the need to be mobile-friendly, fully responsive and able to integrate with Amazon, eBay and WordPress. This required custom development of the content management system, effective SEO, impactful content writing and engaging social media support.

As part of the project, we delivered infographic research, writing and promotion, tied to our fully integrated SEO and digital marketing service. WordPress integration was also ‘designed-in’ to help promote PRIMUS across social media and online search engines.

The Result

We were able to deliver a fully integrated SEO service to help the business achieve excellent Google rankings.

We at PRIMUS have worked with Opace for almost 2 years. They have offered us a range of support across many projects including, SEO training, SEO Services and development of two Magneto websites both being mobile friendly responsive. I find David and his team to be knowledgeable and hardworking and as passionate about my business as I am. Most refreshing of all they are honest, a trait missing from a lot of other agencies I would have no issue recommending them.

Vicky Tomline

Marketing Manager