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Summary: Bespoke brand identity, responsive Magento design, content marketing and SEO for PRIMUS Homewares Store
CASE STUDY: PRIMUS
PRIMUS is a large trade retailer with thousands of homeware products. To support their UK launch they needed a digital marketing partner with the skills to deliver an eCommerce website, content marketing and search engine optimisation (SEO).
PRIMUS offers thousands of handcrafted garden art, wall art, cast iron products, sculptures, gifts and other items to garden centres, leisure, houseware and online retailers. To meet their brief, we selected Magento – a technology where we have established an outstanding reputation for cost effective e-commerce development and delivery.
When we first worked with PRIMUS we sought to establish a clear brand identity which would underpin the development of the powerful Magento platform we had selected for the website. The website also needed to be able to handle hundreds of product lines and thousands of products.
Website development took into consideration a range of design elements including the need to be mobile-friendly, fully responsive and able to integrate with Amazon, eBay and WordPress. This required custom development of the content management system, effective SEO, impactful content writing and engaging social media support.
As part of the project, we delivered infographic research, writing and promotion, tied to our fully integrated SEO and digital marketing service. WordPress integration was also ‘designed-in’ to help promote PRIMUS across social media and online search engines.
We were able to deliver a fully integrated SEO service to help the business achieve excellent Google rankings.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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