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Summary: Responsive Magento development combined with Google AdWords and Facebook PPC advertising for UK's leading retailer of the iStick.
CASE STUDY: MyiStick
MyiStick approached Opace in 2014 to develop a Magento eCommerce website to sell their products onlune. Our website design ensured that the new MyiStick website was functional, mobile-friendly and easy-to-use, bringing the Apple iStick to the UK market.
The website was designed to be easily viewed by users on every kind of device, from desktops through to mobile phones. This was especially important for Apple users who are the target market and are likely to be using iPad and iPhone devices. We developed the website using Magento, which encompassed a simple-to-use one-page checkout, social login and WordPress blog. Following the launch of the website, we continued to support MyiStick, providing hosting and PPC support through Google AdWords and Facebook advertising.
The website development was a success with the Digital Marketing Manager saying that we delivered “a great solution to promote and sell our product”. Within only two months of going live, Facebook Ads and Google AdWords generated nearly 8,000 combined clicks, costing less than 6p per click on average.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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