- Rated 5 stars
- Lifting Hoists Direct
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Summary: Implementing a WordPress website and WooCommerce solution, together with a full SEO strategy and digital marketing for Lifting Hoists Direct. An exciting opportunity for a new business.
CASE STUDY: Lifting Hoists Direct
As a new business, Lifting Hoists Direct were keen to achieve quick market entry and impact. To support their aspirations, we developed a WordPress website using WooCommerce to support their retail activity. We also provided full SEO and digital marketing support for the business.
To ensure we were delivering an effective project for the client, we invested time during the initial website build researching keywords, carefully planning the website architecture and developing SEO optimised content. We focussed on producing a keyword-rich navigation and website content, blog posts, infographics and promotional content to include online PR.
Since the website launched in early 2017, we have carried out ongoing SEO and digital marketing activity. This has helped the website to become established/trusted in Google and to achieve strong rankings the across search engines. Within the first 6 months we attained excellent rankings for over 20 high value keywords. The SEO continues to deliver continual improvements each month.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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