Lifting Hoists Direct
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  • Lifting Hoists Direct
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  • Last modified: June 5, 2018

Summary: Implementing a WordPress website and WooCommerce solution, together with a full SEO strategy and digital marketing for Lifting Hoists Direct. An exciting opportunity for a new business.

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CASE STUDY: Lifting Hoists Direct

As a new business, Lifting Hoists Direct were keen to achieve quick market entry and impact. To support their aspirations, we developed a WordPress website using WooCommerce to support their retail activity. We also provided full SEO and digital marketing support for the business.

To ensure we were delivering an effective project for the client, we invested time during the initial website build researching keywords, carefully planning the website architecture and developing SEO optimised content. We focussed on producing a keyword-rich navigation and website content, blog posts, infographics and promotional content to include online PR.

The Result

Since the website launched in early 2017, we have carried out ongoing SEO and digital marketing activity. This has helped the website to become established/trusted in Google and to achieve strong rankings the across search engines. Within the first 6 months we attained excellent rankings for over 20 high value keywords. The SEO continues to deliver continual improvements each month.

We wanted to build a new website from scratch but weren’t really sure how to go about it. I met David from Opace and was quickly sent some ideas on how they could help us. They recommended WordPress and the website was built very quickly to an agreed specification and we had full input throughout the design process. Their design team were really helpful and provided a stress-free project for us. We’ve been delighted with the results. We now use Opace for ongoing SEO support and blog writing. Rankings for our required keywords have been rising steadily and we are pleased with progress. One of the best aspects of working with Opace is that they always available to take calls and help us whenever we need them. I would highly recommend giving them a call to see how they can help your business.
Dale Shaw

Managing Director

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Skills used:

Responsive WordPress
Content Marketing
SEO Support
SEO Support

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