Lifting Gear Direct
  • Customer Rating

  • Rated 5 stars
  • 100%

  • Lifting Gear Direct
  • Reviewed by:
  • Published on:
  • Last modified: June 5, 2018

Summary: Google penalty recovery, Magento optimisation and fully managed SEO. We’ve delivered a 30% increase in Google rankings over the past 10 months.

Lifting Gear Direct logo

CASE STUDY: Lifting Gear Direct

Family owned business Lifting Gear Direct approached Opace in 2016 for SEO support when they experienced a considerable loss of search rankings and a lack of progress from their previous SEO supplier. Opace were tasked with taking over. 18 months later and we’ve delivered a huge 30% improvement in organic visibility with over 2/3 of the keywords ranking on page 1.

The first stage of our strategy was to quickly carry out an in-depth audit to identify any technical issues or potential Google penalties relating to duplicate content and poor-quality backlinks. Wethen put a plan in place to tackle the issues and have been delivering considerable improvements through our ongoing SEO/digital marketing strategy ever since.

One of the key recommendations resulting from the audit was that the website navigation/architecture needed to be revisited in light of our keyword research. We undertook a significant website re-structuring exercise, which included more logical groupings and naming conventions for products and categories, combined with site-wide updates to the content and meta data. Another key recommendation was to address the website speed/performance. Following a Magento technical optimisation project, we saw a huge 350% improvement in speed, with the website now loading in under 1 second.

Over the last 18 months, we’ve delivered various ongoing digital marketing campaigns, which have been carefully planned to combine upgrades to the website content, blog writing, infographic design, content marketing and online PR.

The Result

We were asked to monitor 30 keywords. Over the past 10 months, we’ve seen a 30% improvement in organic visibility with 20/30 competitive keywords now ranking on page 1. The others continue to show improvements every month.

Lifting Gear Direct is a website we have traded from for many years and its success is critical for our business. Being honest we’d had a really disappointing experience with our previous SEO partner, so I was cautious when talking to Opace about their monthly SEO service. We are a family business and that was an initial appeal to us, Opace were both local and had family values running through the business. We signed up and haven’t looked back really, rankings improvement has been impressive. We started off by re-architecting the navigation of the site, which Opace told us was vital for SEO. Priority keywords were determined, and we now get a monthly report showing rankings and also an overall visibility score, which virtually every month has risen!

Lifting Gear Direct Portfolio 1
Lifting Gear Direct Portfolio 2
Lifting Gear Direct Portfolio 3
Lifting Gear Direct Portfolio 4
Lifting Gear Direct Portfolio 5

Skills used:

Content Marketing
Content
Marketing
Responsive Magento Development
Responsive Magento
Development
SEO Support
SEO Support

100% Positive Customer Reviews

We’ve always had a great reputation but we thought it was time to tell the world.


Opace are rated 5 out of 5 based on 53 customer reviews.

Level of service
75%
Level of service

Value of money
92%
Value of money

Improvements
95%
Improvements

Happy with timescale
95%
Happy with timescale

work with us
100%
You will work with us again

Interested in working with us?

Join Us Today

scroll

Clients
Organisations we work with

Testimonials

What clients say about us?

group

quote-startApproachable, friendly & flexiblequote-end

love

quote-startHonest, transparent - no smoke & mirrorsquote-end

mobile

quote-startQuick to respondquote-end

thumbs up

quote-startChallenge you, but in a
positive wayquote-end

lappy

quote-startAlways deliver what they sayquote-end

OpaceAcorns Chlldren's Hosplce
Acorns Children's Hospice WordPress Play
OpaceLucid Group
Lucid Joomla Play
OpaceUK Money Solutions
UK Money Solutions Joomla Play
OpaceWM Creative
WM Creative Web Design Birmingham Play
Think we could be a good fit?

View Projects

Featured on
Publications & memberships

Latest Insights

Fresh from our blog

Open source web design & eCommerce Full service integrated online marketing agency.

WebVR

Virtual Reality Web Design; Why Every Business Will Need to

May 20, 2019

Editor’s Note:  In this update, we take a look at our past blog post and give it a fresh, new....

Read More
How to Build Powerful Backlinks Using Infographic & Video Content

How to Build Powerful Backlinks Using Infographic & Video Content

May 18, 2019

Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link....

Read More
Divi Theme

Essential Free WordPress Plugins & Themes That Your Website Can’t

May 14, 2019

Editors Note: Our Essential free WordPress plugins and themes post was originally created in March 2016. From Gutenberg to new plugins,....

Read More
3

Benefits of Using WordPress for Business (Infographic)

January 21, 2019

We first wrote about this topic (which you can find at the bottom of the post in its entirety) in....

Read More

specialist support & tutorials

OpaceEcommerce
ecommerce Play
OpaceMagento
Magento Play
OpaceTwitter Basics - Part 5
Twitter Basics - Part 5 Play
OpaceTwitter Basics - Part 6
Twitter Basics - Part 6 Play

For a member of our team to contact you
Contact us

Complete and submit the form below and one of our specialists will reply to you by email or call you back as quickly as possible.

Contact Info:

  • Call Us
    Speak to our expert team
    0121 222 5757
  • Reach Us
    Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
  • Email Us
    Send us email if you have any query
    [email protected]



We take privacy seriously. No spam.

Request a Call Back
Request a call back

Provide your email address and contact details below and we will get in touch as soon as possible.



Close

Pin It on Pinterest

Share This