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Summary: The UK’s #1 electronic cigarette brand asked us to take their SEO and social media activity to the next stage and create buzz for the brand in one of the fastest growing markets
CASE STUDY: E-Lites
E-Lites approached Opace back in 2012, looking for a digital marketing agency who could assist them with their SEO and social media activity.
Operating in one of the fastest-growing market sectors, E-Lites were looking to ‘get back on top’ after an influx of new brands and competitors offering rival products came onto the scene. During 2012-2013, Opace worked closely with E-Lites and were able to “develop the company is lots of exciting directions”. Taking control of the social media management, we delivered exciting Facebook campaigns and increased Twitter engagement, while adding 1000s of new fans and followers. We also produced engaging blog content and focused on enhancing the SEO to help increase E-Lites’ brand recognition and rankings in Google.
According to Managing Director Dermot Ryan, “Opace’s SEO expertise has changed the way we work”. Our SEO efforts resulted in an increase of 28% in Google.co.uk visibility and 11 new position 1 rankings, including “quit smoking aids”, “stop smoking aids”, “electronic cigarettes uk”and “buy electronic cigarettes”.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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