Customer Rating
Rated 5 stars
Spectacular

100%

Cranes Direct
Reviewed by: Cranes Direct
Published on: January 6, 2018
Last modified: September 12, 2023

Summary: Full website development using WordPress and WooCommerce. Hired due to our SEO expertise, we’ve been continuously improving rankings since the project started.

Cranes Direct

Full website development using WordPress and WooCommerce. Hired due to our SEO expertise, we’ve been continuously improving rankings since the project started.

CASE STUDY: Cranes Direct

Project Description:

Cranes Direct are a specialist UK based supplier for all things that are crane related. Opace have been working with Cranes Direct since the business started, developing their website and providing a full SEO and digital marketing strategy.

Involved from the beginning, we were able to design and deliver a website for Cranes Direct which incorporated all our SEO and digital marketing expertise to help the business grow.

We built a website using WordPress and WooCommerce, and embedded a full SEO strategy and digital marketing. During the initial build, we also carried out keyword research to inform the content and design of the website. Since then, we have supported the business in producing new content on an ongoing basis – ensuring everything was produced to be SEO friendly and gradually grow the website’s authority with Google.

Since the website launched in 2016 we have continued to carry out ongoing SEO and digital marketing. This has helped to establish the website in Google and deliver improvements in rankings month on month. As with all our SEO projects, our work with Cranes Direct has been carefully planned to follow our successful formula, which includes website copywriting, regular blogging, infographic design, content marketing and online PR.

The Result

We have achieved outstanding results for Cranes Direct, with a website which now ranks on pages 1 to 3 on Google for 20 high value keywords. The website is demonstrating continual and growing improvements every month.

Opace created a great new WordPress website for us, providing all the technical and architectural advice we needed. We wanted our website to be future-proofed, so they created a responsive WordPress solution meaning it is mobile-friendly.
Of course, a website is only useful if people find it, so David advised us about his SEO and content writing services. We find these really useful, we are receiving lots of traffic and it’s on auto-pilot with minimum effort from us.
We have many high rankings for related keywords and receive lots of positive comments from customers about the blog posts which Opace provide. We will be using Opace’s on an ongoing basis and highly recommend them.

Dale Shaw

Managing Director