Cosmetic Kingdom
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  • Cosmetic Kingdom
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  • Last modified: June 5, 2018

Summary: From 2010 to 2012, we helped Cosmetics Kingdom (now Cosmetics Fairy) to #1 in Google for a handbag full of competitive keywords and saw them go from no-girl togo-girl in the UK cosmetics market.

Cosmetic fairy logo

CASE STUDY: Cosmetic Kingdom

Behind all the glitz and the glamour, the cosmetics sector is hard as (painted) nails. In2010, Cosmetic Kingdom, who have since rebranded as Cosmetics Fairy, came to Opace looking for a cost-effective website and SEO campaign to drive important traffic and sales.

The client was apprehensive after spending “hundreds of pounds and many wasted months” with a previous supplier who had developed a Joomla VirtueMart website. Cosmetic Kingdom then approached Opace and after making a series of improvements to their existing website, we strongly advised an upgrade to Magento due to its improved eCommerce and SEO capabilities. Upon taking our advice, we were able to make a number of rapid improvements. We provided web design, training, technical support and delivered an exceptional SEO/marketing campaign which helped to generate over 1000 visits to the Cosmetics Kingdom website each day

The Result

In the words of the client, our work “led to a continuous rise in visits to the website with a direct increase in sales”. Cosmetic Kingdom reported a considerable ROI within a short period of time. Our SEO work helped their new Cosmetics Fairly website to rank on page 1 for competitive keywords like “cheap cosmetics”and “cheap makeup”. After a lot of hard work, we achieved the number 1 position for “cosmetics”.

A pleasure to work with this professional, diligent and courteous company. Customer service second to none, and at the same time providing strong solutions to my website. Prior to working with another web design company I had spent hundreds of pounds and many wasted months getting my website launched. Then Opace came along and within one week my website was designed as I wanted, with all training, and technical needs catered for. In addition, Opace created a professional newsletter which together with SEO has lead to a continuous rise in visits to the website with a direct increase in sales. Without hesitation all my future web design and SEO requirements will be going through Opace.

John Watton

Business Owner, Cosmetic Kingdom

Cosmetic Kingdom SEO - cheap makeup
Cosmetic Kingdom SEO - discount cosmetics
Cosmetic fairy portfolio 3
Cosmetic fairy portfolio 4
Cosmetic fairy portfolio 5

Skills used:

Magento
Magento
Seo Support
Seo Support
Content Marketing
Content Marketing

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