- Rated 5 stars
- Cosmetic Kingdom
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Summary: From 2010 to 2012, we helped Cosmetics Kingdom (now Cosmetics Fairy) to #1 in Google for a handbag full of competitive keywords and saw them go from no-girl togo-girl in the UK cosmetics market.
CASE STUDY: Cosmetic Kingdom
Behind all the glitz and the glamour, the cosmetics sector is hard as (painted) nails. In2010, Cosmetic Kingdom, who have since rebranded as Cosmetics Fairy, came to Opace looking for a cost-effective website and SEO campaign to drive important traffic and sales.
The client was apprehensive after spending “hundreds of pounds and many wasted months” with a previous supplier who had developed a Joomla VirtueMart website. Cosmetic Kingdom then approached Opace and after making a series of improvements to their existing website, we strongly advised an upgrade to Magento due to its improved eCommerce and SEO capabilities. Upon taking our advice, we were able to make a number of rapid improvements. We provided web design, training, technical support and delivered an exceptional SEO/marketing campaign which helped to generate over 1000 visits to the Cosmetics Kingdom website each day
In the words of the client, our work “led to a continuous rise in visits to the website with a direct increase in sales”. Cosmetic Kingdom reported a considerable ROI within a short period of time. Our SEO work helped their new Cosmetics Fairly website to rank on page 1 for competitive keywords like “cheap cosmetics”and “cheap makeup”. After a lot of hard work, we achieved the number 1 position for “cosmetics”.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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