- Rated 5 stars
- ClassicLine Insurance
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Summary: A full SEO audit, website refresh and a year of our expertise has put Classicline Insurance back on page 1!
CASE STUDY: Classicline Insurance
Classicline insurance contacted Opace to address a fall in Google rankings after a period of inactivity on the website. We offered a 12-month consultancy package to help the business reassess and redevelop its website and to refocus its approach to SEO under our guidance.
We helped Classicline to create a new WordPress website with a clear focus on improving the on-site SEO. Activities and recommendations included: detailed competitor analysis; keyword research; reducing duplicate content; updating the meta data and code structure; increasing the amount of content; regular blogging/updates; and improving page load times
Our consultancy helped Classicline to re-establish itself in a strong position on page 1 for their primary keyword ‘Classic Car Insurance’. In addition, our expertise also helped the business achieve a series of strong rankings for other important search terms, including ‘Porsche Insurance’, ‘Ferrari Insurance’, ‘VW Camper Insurance’ and ‘American Car Insurance’.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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