• Customer Rating

  • Rated 5 stars
  • 100%

  • Caulirice
  • Reviewed by:
  • Published on:
  • Last modified: June 5, 2018

Summary: Effective and impactful. Tasked with improving the UK and US rankings for Cauli Rice, we helped them to achieve significant SEO improvements and first page ranking in Google.

caulirice logo

CASE STUDY: Cauli Rice

Project Description:

A detailed review of Cauli Rice’s website SEO to deliver genuine improvements in page rankings Cauli Rice asked us to deliver a full audit of their Search Engine Optimisation (SEO), with follow-up work to improve UK and US search engine rankings and visibility. This was an exciting project which offered us an opportunity to demonstrate our in-depth understanding of technical SEO.

Cauli Rice was launched in the UK in September 2015 as the first long-life cauliflower available globally. The product range is preservative-free, gluten-free and vegan, is quick to cook, long-life and readily available in supermarkets. The first part of the project involved a 7-stage process to fully analyse SEO activity, including:

  • A Google penalty assessmen
  • Review of Google analytics and the Google search console
  • Evaluation of keywords, meta-data and website content
  • Analysis of website speed
  • Review of mobile website optimisation and performance
  • Review of inbound links and rich snippets
  • A review of WordPress elements and general website design and content

Upon completion of the review we delivered a keyword and technical SEO analysis across the website. We then focussed on improving international SEO. We identified a number of technical issues which had a particularly negative impact in the US. To help address these problems we provided website copywriting and digital marketing support. This included an emphasis on the creation and optimisation of Google+ and YouTube profiles, resulting in enhanced brand visibility on Google.

The Result

We were able to deliver a significant improvement in overall site visibility on Google, with 50+ keyword improvements, achieving page 1 ranking for key phrases such as ‘Cauliflower Rice’.

Caulirice google search
Caulirice desktop view
Caulirice mobile view
Caulirice web design
Caulirice seo

Skills used:

Website Copywriting
SEO Support
SEO Support
SEO Audit
SEO Audit

100% Positive Customer Reviews

We’ve always had a great reputation but we thought it was time to tell the world.

Opace are rated 5 out of 5 based on 53 customer reviews.

Level of service
Level of service

Value of money
Value of money


Happy with timescale
Happy with timescale

work with us
You will work with us again

Interested in working with us?

Join Us Today


Organisations we work with


What clients say about us?


quote-startApproachable, friendly & flexiblequote-end


quote-startHonest, transparent - no smoke & mirrorsquote-end


quote-startQuick to respondquote-end

thumbs up

quote-startChallenge you, but in a
positive wayquote-end


quote-startAlways deliver what they sayquote-end

OpaceAcorns Chlldren's Hosplce
Acorns Children's Hospice WordPress Play
OpaceLucid Group
Lucid Joomla Play
OpaceUK Money Solutions
UK Money Solutions Joomla Play
OpaceWM Creative
WM Creative Web Design Birmingham Play
Think we could be a good fit?

View Projects

Featured on
Publications & memberships

Latest Insights

Fresh from our blog

Open source web design & eCommerce Full service integrated online marketing agency.

Wordpress infographic

The Advantages & Benefits of Using WordPress as Your CMS

November 30, 2018

It has been nearly 5 years since we wrote our first article titled 'Why choose WordPress for your web design'.....

Read More
Opace reviews on Clutch

Opace Shines on Reviews Platform!

November 23, 2018

In an increasingly competitive digital economy, companies must not only provide diverse and customised services to clients across a variety....

Read More
Infographic to look at whether Magento is the best free ecommerce platform

Is Magento the Best eCommerce Platform? Infographic & Review of

November 12, 2018

Three years have passed since we first wrote our blog post titled 'Is Magento the best free eCommerce platform?'. In....

Read More
Opace Essential SEO Toolkit (SEO Analysis Tool) Chrome Extension 1280

The Essential SEO Toolkit – a Quality SEO Analysis Tool

November 2, 2018

The Essential SEO Toolkit is a totally FREE of charge SEO tool which enhances the analysis capabilities of any business....

Read More

specialist support & tutorials

ecommerce Play
Magento Play
OpaceTwitter Basics - Part 5
Twitter Basics - Part 5 Play
OpaceTwitter Basics - Part 6
Twitter Basics - Part 6 Play

For a member of our team to contact you
Contact us

Complete and submit the form below and one of our specialists will reply to you by email or call you back as quickly as possible.

Contact Info:

  • Call Us
    Speak to our expert team
    0121 222 5757
  • Reach Us
    Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
  • Email Us
    Send us email if you have any query
    [email protected]


We take privacy seriously. No spam.

Request a Call Back
Request a call back

Provide your email address and contact details below and we will get in touch as soon as possible.


Privacy Preference Center

Necessary Cookies

Compulsory cookies to ensure the website can function properly.

__cfduid,wordpress_{hash}, wordpress_logged_in_{hash}, comment_author_{HASH}, comment_author_email_{HASH}, comment_author_url_{HASH}


These allow administrators to understand how users interact with the website.

_ga, _gat, _gid


Used for marketing track users and display adverts targeted to them.

__hssc, __hssrc, __hstc, __ptq.gif, _hjIncludedInSample, ads/ga-audiences, ads/user-lists/#, collect, fr, hubspotutk, IDE, MUID, MUIDB, PREF, test_cookie, tr, VISITOR_INFO1_LIVE, YSC, _uetsid

Pin It on Pinterest

Share This