- Rated 5 stars
- Reviewed by:
- Published on:
- Last modified:
Summary: Effective and impactful. Tasked with improving the UK and US rankings for Cauli Rice, we helped them to achieve significant SEO improvements and first page ranking in Google.
CASE STUDY: Cauli Rice
A detailed review of Cauli Rice’s website SEO to deliver genuine improvements in page rankings Cauli Rice asked us to deliver a full audit of their Search Engine Optimisation (SEO), with follow-up work to improve UK and US search engine rankings and visibility. This was an exciting project which offered us an opportunity to demonstrate our in-depth understanding of technical SEO.
Cauli Rice was launched in the UK in September 2015 as the first long-life cauliflower available globally. The product range is preservative-free, gluten-free and vegan, is quick to cook, long-life and readily available in supermarkets. The first part of the project involved a 7-stage process to fully analyse SEO activity, including:
- A Google penalty assessmen
- Review of Google analytics and the Google search console
- Evaluation of keywords, meta-data and website content
- Analysis of website speed
- Review of mobile website optimisation and performance
- Review of inbound links and rich snippets
- A review of WordPress elements and general website design and content
Upon completion of the review we delivered a keyword and technical SEO analysis across the website. We then focussed on improving international SEO. We identified a number of technical issues which had a particularly negative impact in the US. To help address these problems we provided website copywriting and digital marketing support. This included an emphasis on the creation and optimisation of Google+ and YouTube profiles, resulting in enhanced brand visibility on Google.
We were able to deliver a significant improvement in overall site visibility on Google, with 50+ keyword improvements, achieving page 1 ranking for key phrases such as ‘Cauliflower Rice’.
Level of service
Value of money
Happy with timescale
You will work with us again
What clients say about us?
Approachable, friendly & flexible
Honest, transparent - no smoke & mirrors
Quick to respond
Challenge you, but in a
Always deliver what they say
This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
Think we could be a good fit?
Publications & memberships
Fresh from our blog
Open source web design & eCommerce Full service integrated online marketing agency.
Editors Note: Our post on how to build powerful backlinks was originally posted in May 2017 where we discussed link....Read More
Editors Note: Our Essential free WordPress plugins and themes post was originally created in March 2016. From Gutenberg to new plugins,....Read More
specialist support & tutorials
For a member of our team to contact you
Complete and submit the form below and one of our specialists will reply to you by email or call you back as quickly as possible.
- Call Us
Speak to our expert team
0121 222 5757
- Reach Us
Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
- Email Us
Send us email if you have any query
We take privacy seriously. No spam.