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  • Caulirice
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  • Last modified: June 5, 2018

Summary: Effective and impactful. Tasked with improving the UK and US rankings for Cauli Rice, we helped them to achieve significant SEO improvements and first page ranking in Google.

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CASE STUDY: Cauli Rice

Project Description:

A detailed review of Cauli Rice’s website SEO to deliver genuine improvements in page rankings Cauli Rice asked us to deliver a full audit of their Search Engine Optimisation (SEO), with follow-up work to improve UK and US search engine rankings and visibility. This was an exciting project which offered us an opportunity to demonstrate our in-depth understanding of technical SEO.

Cauli Rice was launched in the UK in September 2015 as the first long-life cauliflower available globally. The product range is preservative-free, gluten-free and vegan, is quick to cook, long-life and readily available in supermarkets. The first part of the project involved a 7-stage process to fully analyse SEO activity, including:

  • A Google penalty assessmen
  • Review of Google analytics and the Google search console
  • Evaluation of keywords, meta-data and website content
  • Analysis of website speed
  • Review of mobile website optimisation and performance
  • Review of inbound links and rich snippets
  • A review of WordPress elements and general website design and content

Upon completion of the review we delivered a keyword and technical SEO analysis across the website. We then focussed on improving international SEO. We identified a number of technical issues which had a particularly negative impact in the US. To help address these problems we provided website copywriting and digital marketing support. This included an emphasis on the creation and optimisation of Google+ and YouTube profiles, resulting in enhanced brand visibility on Google.

The Result

We were able to deliver a significant improvement in overall site visibility on Google, with 50+ keyword improvements, achieving page 1 ranking for key phrases such as ‘Cauliflower Rice’.

Caulirice google search
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Caulirice mobile view
Caulirice web design
Caulirice seo

Skills used:

Website Copywriting
SEO Support
SEO Support
SEO Audit
SEO Audit

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