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Summary: Effective and impactful. Tasked with improving the UK and US rankings for Cauli Rice, we helped them to achieve significant SEO improvements and first page ranking in Google.
CASE STUDY: Cauli Rice
A detailed review of Cauli Rice’s website SEO to deliver genuine improvements in page rankings Cauli Rice asked us to deliver a full audit of their Search Engine Optimisation (SEO), with follow-up work to improve UK and US search engine rankings and visibility. This was an exciting project which offered us an opportunity to demonstrate our in-depth understanding of technical SEO.
Cauli Rice was launched in the UK in September 2015 as the first long-life cauliflower available globally. The product range is preservative-free, gluten-free and vegan, is quick to cook, long-life and readily available in supermarkets. The first part of the project involved a 7-stage process to fully analyse SEO activity, including:
- A Google penalty assessmen
- Review of Google analytics and the Google search console
- Evaluation of keywords, meta-data and website content
- Analysis of website speed
- Review of mobile website optimisation and performance
- Review of inbound links and rich snippets
- A review of WordPress elements and general website design and content
Upon completion of the review we delivered a keyword and technical SEO analysis across the website. We then focussed on improving international SEO. We identified a number of technical issues which had a particularly negative impact in the US. To help address these problems we provided website copywriting and digital marketing support. This included an emphasis on the creation and optimisation of Google+ and YouTube profiles, resulting in enhanced brand visibility on Google.
We were able to deliver a significant improvement in overall site visibility on Google, with 50+ keyword improvements, achieving page 1 ranking for key phrases such as ‘Cauliflower Rice’.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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