- Rated 5 stars
- Beeches Martial Arts
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Summary: Six years after we first designed a website for this popular martial arts club, we provided a fully responsive website that is now delivering top rankings on Google.
CASE STUDY: Beeches Martial Arts
In 2017, we developed a new WordPress website for Beeches Martial Arts following the huge success of the first website and our SEO activities. The new mobile-friendly website included full content management capabilities via WordPress and is now the top ranking website for the competitive ‘Martial Arts Birmingham’ search on Google. Teaching a mixture of self-defence and martial arts, Beeches Martial Arts cater for everyone interested in self-defence, regardless of experience or skill level. In 2011, Opace built a very basic HTML brochure website for the family run club and was asked to bring the website up-to-date in 2017.
The work we carried out back in 2011 helped Beeches Martial Arts attract new students and grow to include 8 new clubs in and around South Birmingham. In 2017, we built a new website which was fully responsive, mobile friendly, content manageable and up-to-date in terms of SEO best practice. With a website they could update and maintain themselves, Beeches were in full control of their online marketing. In addition to the website development, we also carried out Google Local/Maps optimisation to ensure the Club would appear in the top local positions for related searches. We have continued to help Beeches with their SEO activities and have achieved some really significant results.
The website now ranks at number 1 in Google for the ‘Martial Arts Birmingham’ keyword and ranks in the top 3 positions for ‘Jujitsu Birmingham’and ‘Judo Birmingham’.
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This wonderful achievement was testament to the teamwork, dedication and professionalism shown by Opace, bringing their expertise and moulding it to the very different expertise of the other stakeholders ie designers, web host and ourselves. Opace provide invaluable new project and regular technical support for our website & SEO development. We’ve found it to be a really invaluable relationship. I would thoroughly recommend Opace to any organisation embarking on such a major website project or who needs the kind of hand-holding and innovative support we’ve needed.
-Dawn CurnynDigital Marketing Manager
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