Pro Gamble Advice
Craps New Comers
  • Customer Rating

  • Rated 5 stars
  • 100%

  • Bakergoodchild
  • Reviewed by:
  • Published on:
  • Last modified: June 5, 2018

Summary: Fully integrated internet marketing service for Baker Godchild, jam packaged to include SEO, blogging, PR, infographics, website copywriting and full social media management.

Bakergoodchild logo

CASE STUDY: bakergoodchild

The print and direct mail specialists bakergoodchild first came to Opace back in 2013 to deliver on their social media needs. We made an immediate impact by growing their Facebook likes by over 800% in the first month and delivered a massive growth in their Twitter activity too. It was a fantastic start to a strategic campaign to build numbers, engagement and lead generation.

It logically followed that we supported their other digital activities. 12 months in and after being heavily penalised by Google due to previous SEO work undertaken, we were asked by bakergoodhild to take over and deliver a quality-driven approach to SEO as well as their social media. This included fixing various Google penalties, a full revamp of the website content and a new strategy for content marketing.

Our approach included a mixture of digital marketing activities, including:

  • Website and SEO audit, recommendations and action plan
  • Keyword analysis, full on-site SEO and website copywriting
  • Cutting edge infographics to help establish bakergoodchild as an authority in their field and to help generate valuable social interest and backlinks
  • Daily Twitter updates, engagement and follower acquisition, Daily Facebook updates, engagement and promotional campaigns to attract new fans, including Facebook Ads and Remarketing
  • Integrated digital marketing to include regular SEO updates, on-site blogging, PR, infographic promotion and social media
  • Recovery from combined Penguin and Panda penalties

Our aggressive approach to penalty recovery helped to ensure any duplicate content was removed and any suspicious links discounted prior to the Penguin 3.0 update. Following our hard work, the website slowly recovered and came back stronger than ever before.

In addition, bakergoodchild have recently undergone a website redevelopment project using WordPress, which we recommended as part of our SEO strategy. The change in technology, combined with responsive design, new content and other key SEO enhancements have paid off and helped bakergoodchild to see a significant uplift in organic visibility, rankings and traffic.

The Results:

Over the past 12 months, bakergoodchild have seen an increase in overall organic visibility of 30% or more. Strong page 1 rankings and organic traffic now outperform paid traffic from PPC. The website is on the first page of Google for over 100 competitive keywords, including strong page 1 positions for competitive keywords like “Direct Marketing”, “Direct Mail” and “Mailshots”. All results that the team here at Opace and bakergoodchild are extremely pleased with.

We are really pleased with the marketing support we are receiving from the Opace team. Their social media strategy and ideas have generated a massive increase in followers, reach and influence – helping us to build our brand and online exposure through their integrated digital marketing services. The team have developed and managed successful Facebook ad campaigns, targeting specific sectors and incorporating the latest remarketing techniques to boost our digital presence using social media. Opace’s SEO support has helped us make the most of changing practices to increase our search engine results. They have helped us to incorporate blogging, content development and content marketing strategies such as PR and infographic marketing into our ongoing SEO and social media activities. We have enjoyed a continued relationship with Opace and would have no hesitation in recommending them to other companies who are embarking on a digital marketing project such as ours.
-Bruce Thompson


Baker Goodchild portfolio 1
Baker Goodchild portfolio 2
Baker Goodchild portfolio 3
Baker Goodchild portfolio 4
Baker Goodchild portfolio 5

Skills used:

Content Marketing
Seo Support
Seo Support
Website copyrighting
Website copyrighting

100% Positive Customer Reviews

We’ve always had a great reputation but we thought it was time to tell the world.

Opace are rated 5 out of 5 based on 53 customer reviews.

Level of service
Level of service

Value of money
Value of money


Happy with timescale
Happy with timescale

work with us
You will work with us again

Interested in working with us?

Join Us Today

Organisations we work with


What clients say about us?


quote-startApproachable, friendly & flexiblequote-end


quote-startHonest, transparent - no smoke & mirrorsquote-end


quote-startQuick to respondquote-end

thumbs up

quote-startChallenge you, but in a
positive wayquote-end


quote-startAlways deliver what they sayquote-end

OpaceAcorns Chlldren's Hosplce
Acorns Children's Hospice WordPress Play
OpaceLucid Group
Lucid Joomla Play
OpaceUK Money Solutions
UK Money Solutions Joomla Play
OpaceWM Creative
WM Creative Web Design Birmingham Play
Think we could be a good fit?

View Projects

Featured on
Publications & memberships

Latest Insights

Fresh from our blog

Open source web design & eCommerce Full service integrated online marketing agency.

Wordpress infographic

The Advantages & Benefits of Using WordPress as Your CMS

November 30, 2018

It has been nearly 5 years since we wrote our first article titled 'Why choose WordPress for your web design'.....

Read More
Opace reviews on Clutch

Opace Shines on Reviews Platform!

November 23, 2018

In an increasingly competitive digital economy, companies must not only provide diverse and customised services to clients across a variety....

Read More
Infographic to look at whether Magento is the best free ecommerce platform

Is Magento the Best eCommerce Platform? Infographic & Review of

November 12, 2018

Three years have passed since we first wrote our blog post titled 'Is Magento the best free eCommerce platform?'. In....

Read More
Opace Essential SEO Toolkit (SEO Analysis Tool) Chrome Extension 1280

The Essential SEO Toolkit – a Quality SEO Analysis Tool

November 2, 2018

The Essential SEO Toolkit is a totally FREE of charge SEO tool which enhances the analysis capabilities of any business....

Read More

specialist support & tutorials

ecommerce Play
Magento Play
OpaceTwitter Basics - Part 5
Twitter Basics - Part 5 Play
OpaceTwitter Basics - Part 6
Twitter Basics - Part 6 Play

For a member of our team to contact you
Contact us

Complete and submit the form below and one of our specialists will reply to you by email or call you back as quickly as possible.

Contact Info:

  • Call Us
    Speak to our expert team
    0121 222 5757
  • Reach Us
    Opace, Longbridge Technology Park, Birmingham, West Midlands, B31 2TS
  • Email Us
    Send us email if you have any query
    [email protected]


We take privacy seriously. No spam.

Request a Call Back
Request a call back

Provide your email address and contact details below and we will get in touch as soon as possible.


Pin It on Pinterest

Share This