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Baker Goodchild

Fulfilling the social media and SEO needs of one of the UK’s leading fulfilment houses. The print and direct mail specialists looked to our expertise to deliver on their social media and SEO needs and we made an immediate impact by growing their Facebook likes by over 800% in the first month – and a massive growth in their Twitter activity and SEO rankings too

Baker Goodchild
Website & SEO Copywriting
On-page SEO and copywriting to enhance Baker Goodchild's presence for their target keywords
Baker Goodchild SEO - mail house birmingham
Fully Managed SEO & Penalty Removal
Fully integrated SEO service to include on-site blogging, PR, infographic promotion and social media - not to mention recovery from combined manual actions and Penguin penalties
Baker Goodchild Infographic Design
Cutting Edge Infographics
Cutting edge infographics to include research, copywriting, design and promotion to establish Baker Goodchild as an authority in their market
Baker Goodchild SEO Infographic and Content Marketing
Rich Media
Enhancing the website to include rich media content and an 'infographics hub' to help generate social interest and backlinks
Baker Goodchild social media marketing by Opace
Twitter Management
Daily Twitter updates, engagement and follower acquisition
Baker Goodchild Facebook Design
Facebook Marketing
Daily Facebook updates, engagement and promotional campaigns to attract new fans, including Facebook Ads and Remarketing

Project Info

Client Baker Goodchild
Skills Fully integrated internet marketing service for Baker Godchild, jam packaged to include SEO, blogging, PR, infographics, website copywriting and full social media management.

Project Description

Baker Goodchild
  • Customer Rating

  • Rated 5 stars
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  • Baker Goodchild
  • Reviewed by:
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  • Last modified: January 14, 2015

Summary: Fully integrated internet marketing service for Baker Godchild, jam packaged to include SEO, blogging, PR, infographics, website copywriting and full social media management.

The team at Baker Goodchild approached Opace in 2013 for help improving their social media marketing.

1 month = 1,000 Likes

Baker Goodchild, the Birmingham print management and bulk postal specialists, asked us to give their social media activity a boost – and we certainly did that when we helped them add over 1000 new Facebook Likes in less than one month. It was a fantastic start to a strategic campaign to build numbers, engagement and lead generation. At the same time we more than doubled their number of Twitter followers. Baker Goodchild MD said “Really well done in Month 1” – and we have to agree.

It logically followed that we supported their other digital activities and helped them to deliver a quality-driven approach to SEO and marketing, including a full revamp of their website content, on-page SEO and blog.

We also helped to carry out a number of SEO audits and an aggressive Disavow exercise to ensure any suspicious links were discounted prior to Penguin 3.0. The frustrating part is that we had to wait for nearly five months to see the results come to fruition.

Following our work on the SEO and the Penguin 3.0 refresh, the website was ranking again for all its local keywords after many months of being buried deep within Google’s search results. Across all search engines we have seen 33 new keywords ranking in the top 3 positions, 64 new keywords ranking on page 1, 147 new keywords ranking on pages 1-10 with competitive keywords such as ‘mailing house’ have shown the most significant improvements in over a year. All results that the team here at Opace and Baker Goodchild are extremely pleased with.

We are really pleased with the marketing support we are receiving from the Opace team. Their social media strategy and ideas have generated a massive increase in followers, reach and influence – helping us to build our brand and online exposure through their integrated digital marketing services.

The team have developed and managed successful Facebook ad campaigns, targeting specific sectors and incorporating the latest remarketing techniques to boost our digital presence using social media.

Opace’s SEO support has helped us make the most of changing practices to increase our search engine results. They have helped us to incorporate blogging, content development and content marketing strategies such as PR and infographic marketing into our ongoing SEO and social media activities.

We have enjoyed a continued relationship with Opace and would have no hesitation in recommending them to other companies who are embarking on a digital marketing project such as ours.”

Bruce Thompson, Founder

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