Two years have passed since we first wrote the blog post ‘From VR Marketing to vCommerce: What Can Virtual Reality Do For Your Business?’ In our 2018 update, we explore the future of VR and the various uses, opportunities and applications in businesses. We thought it...
The Lowdown from Our Virtual Reality Gurus, Rob Bryan and Adam Bullas
Two of Opace’s finest, Rob Bryan and Adam Bullas, have a huge interest in the virtual reality space and have experimented with the Oculus Rift, HTC Vive, Samsung Gear VR, PlayStation VR and the Google Cardboard. Rob, as the Technical Director, and Adam as the...
Has Oculus Lost the First Generation of Virtual Reality to HTC?
In our previous article, we explored the history rise and fall of VR. It was Oculus who essentially brought about the rebirth of virtual reality in recent years. We’ve already seen in our previous articles that as a concept, virtual reality could technically be dated...
How Businesses & Marketers Can Use Virtual Reality (VR Marketing)
While it can’t be denied that the primary use for virtual reality currently is for gamers, businesses are quickly coming to realise that the use of virtual reality could play a big role in the way in which they market to their customers. This article is part of...
Open Source Virtual Reality & What This Means for Business
In our previous article we explored how businesses and marketers can use VR. In this article we are looking specifically at open source. Those who know us here at Opace well know that we were established from a firm belief that open source technology and platforms are...
Virtual Reality vs. Augmented Reality & the Applications for Business
In our previous article we examined what open source VR could mean for business. Alongside the rise of virtual reality, the tech world is also witnessing the rise of augmented reality. It is not meant to act as a competitor to virtual reality, but instead offers...
Infographics: An essential component of your digital marketing
Infographics are the hottest new marketing trend so sit up and take note! Many websites are using them to share insightful information with customers and power up their marketing mix. If you’re on the hunt for a way to improve the effectiveness of your digital...
What technology and digital marketing changes can we expect to see in 2015?
2014 has been an interesting year for the internet and social media. We have seen things such as the ALS ice bucket challenge take off, continued attempts to filter the internet as well as e-sports taking off in such a big way. An interesting end to the year came with...
Social Media – Is it time for something new?
Recently we’ve seen a surge in popularity for new social networks such as ‘Ello’. Not just new social networks, but networks that actually try new things and aren’t as invasive when it comes to privacy. It makes me wonder, is it time for something new that could be...
Apple Watch – What to expect
Last month Apple announced their latest product, the Apple watch which is said to be ideal for tracking your movement, pulse rate and a host of unique features allowing users to track data about health as well as interact with friends in new and unique ways. A lot of...