Successful link building strategies are multi-pronged attacks and need careful consideration in order to deliver the returns you are targeting; quality backlinks from domains with high authorities. With constant changes occurring in the world of SEO, we take a look at...
Backlink Your Way to Success: A Handy & Up-To-Date Link Building Guide
Backlinks: Let's Start With the Basics So, what are backlinks and does link building help your SEO? A backlink is a URL anchor on another website (other than your own domain) which links to a page on your site. These kinds of backlinks are sometimes also called...
Google Penguin 4.0 Update, September 2016 – Rolling Out & Now Real-Time
On Friday 23rd September, 2016 Google confirmed that Penguin 4.0 was being rolled out across the world in multiple languages. This update is expected to be speedy but gradual in nature, with a rollout expected to be delivered over a 2 to 3 week period. What is Penguin...
Infographic: How to optimise your CMS or ecommerce site for users & SEO
Are you happy with your website’s performance and/or SEO? Do you think it is meeting the needs of your visitors? If the answer is no, then it may be time to get to work on making some tweaks and improvements, or maybe even if you answered “yes”. To give you a helping...
Infographic: Responsive Web Design (RWD) and how this will impact SEO
What is Responsive Web Design (RWD)? Wikipedia Definition: Responsive Web Design (RWD) is an approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a...
Infographic: How to overcome a Google Penguin penalty and boost rankings with positive SEO techniques
What is a Google Penguin Penalty? The Google Penguin algorithm targets specific types of "black hat" SEO tactics, when these tactics are found a site is punished, demoted and sometimes blacklisted. This is often called by people in the SEO industry 'a Penguin...
Penguin 3.0 update and a client case study 2014
Whilst marketers and SEO experts around the world were left panicking approaching Google’s Penguin 3.0 announcement a few months back, here at Opace we were pretty excited about the update and waiting in anticipation! Read on to find out about Penguin 3.0 and some of...
Adobe proclaims 2013 ?the year of content?
In the latest survey from Econsulting and software giants Adobe one message is clear that content marketing is the main concern for inhouse marketers (and we would suggest social media agency) as they look forward to 2013. The report Digital Trends 2013 is based...
The lessons of the Twitter Top 10
Twitter insights from a social media marketing agency Twitters list of its top 10 campaigns of last year should be of interest to more than a social media marketing agency because it contains some useful insights for any business to maximise their Twitter activity...
4 key social media marketing tips
Why social media? Social media marketing has increased in importance for all organisations. Not only are clients, customers and potential clients expecting it, Google will also be monitoring and giving greater prominence to those websites that engage with people...